The author had made attempts on doing K-Pop MV reviews. If you’ll notice, I always rate these three music videos with a score of eight over ten. But it looks now boring.
You might ask me: What are you looking for in a music video? Simple. It must be wholesome, must be full of energy and fun, and it must not dwell on sex, too much sadness, and other gross things. In all MVs, prime consideration is given on the ability of the music video to project the music in a wholesome manner. Entertainment comes second when it comes to review.
To make it more precise and as objective as possible, I tried to formulate a criteria based on my previous MV Reviews. These will be given a rating of five per criterion (except for Criterion No. 15) and will be given total percentage. So far, I only rated three MVs, but I will discuss also other MVs as we go on.
The criteria will be applicable for all MVs to be released starting this year. I’ll try to do it on previous years if I will be given some time. But for Momoland’s Bboom Bboom, I’ll do a review on that for sure.
Meanwhile, the rules here are not absolute. If the song is sad, we have to use another standard. Standards for happy MVs cannot be used to rate sad MVs.
For those K-Pop groups, don’t worry if you think I will be biased here. I deal with K-Pop in general, and I haven’t hated any group, even one. I’ll try to be as fair as possible when doing a review of your work.
Here are the criteria, divided into main parts – Storyline, Appearance, Music, Dance, Lessons, and Other Matters:
- Video must have a storyline. Aside from music, the video must tell a story. A good music video will be worthless if it does not have a clear storyline. It does not matter if it is placed at the beginning, middle, or end of video, as long as it can be understood enough. It may be embedded in the video itself, or placed in description in its YouTube page. Best example would be TWICE’s Yes or Yes.
- Theme must be consistent and clear. Consistency is the key in making a successful music video. Occasional breaks on theme are tolerated, as long as it does not distract the viewer. Take the case of Momoland’s Baam and Gfriend’s Sunny Summer. They had applied their theme – different cultures and vacation activities, respectively – throughout the whole video.
- The music video as a whole must be colorful. This need not be explained further. Colorful music videos excites the viewer and sets the mood. Take the case of Bboom Bboom, Jennie’s Solo, and BTS’ Idol.
- Must be done in good taste. How “good” is good taste? The video should not be displayed as to render it awkward or gross. That even if I have to view it from start till end, I will fix my eyes on that video. Admittedly, Really Bad Boy had failed in this case, as I felt awkward looking at the video most of the time. Meanwhile, Jennie’s Solo had passed this criterion.
- Does not celebrate Halloween, Easter, or similar celebrations. Exception is made for Christmas (minus Santa Claus and reindeers) and other secular celebrations.
These I personally disliked, as we have noticed that others celebrate these events as is. But tell of Christmas, and they will greet you with “Season’s Greetings” or “Happy Holidays.” This is the reason why I disliked the music video of TWICE’s TT and recently, Red Velvet’s Really Bad Boy.
- Does not feature astrology. God has looked upon this practice as an evil one. This was the reason why I can’t give an added point to TWICE’s Yes or Yes. They should have featured Mina and Chaeyoung on casino chips, ordinary cards, or dice instead. These also entails choices by bettors.
- Less horror is featured in the video. Exception is made for soft horror (scary events without scary characters). Now, if no traces of horror is featured, perfect score of five will be given, like that of Red Velvet’s Power Up.
- Not too revealing outfits. In a bid to attract viewers, sometimes they have to show their skin, up to the point where unnecessary parts have been revealed. Though not in the music video, this has been once noticed on Momoland members in their performance.
- Ability of the music to excite the listener. This tells that “Even if I really don’t know the song, I will be excited hearing it till the end.” Bboom Bboom clearly hit it right.
- Music should not be deafening on the ears. The music will fail this test if it irritates the ears when played at a loudspeaker. It is given that some songs are like that when played too loud.
- Dance can be learned easily even by beginners. If they also want to do some sort of “dance challenge” like that of BTS’ Idol, they must keep this in mind. If beginners, even non-K Pop fans, can easily learn the dance steps (like in the chorus), then they are in.
- Dance must not be too sensual. How sensual is “sensual”? It is where a sensual dance is performed with revealing outfits at the same time. Yeonwoo in Japanese version of Momoland’s Bboom Bboom almost failed this test in her last part.
You may have heard of some music videos banned in KBS for the same reason. I’ll have no choice but to give a failing grade if this impliedly promotes sexual acts.
- Moral lesson must be clearly stated. The music video must have the ability to inject a lesson to the viewers, expressly or impliedly. Even a little bit of lesson will do. Like TWICE, in their song Dance the Night Away: Despite so many problems, we must have some fun and dance the night away.
- They must impart something beneficial for their viewers. This answers the question, “What something good do I expect from their performance?” Not necessarily material things. Obviously. But something for the viewers to learn more, like Spanish music, some Spanish words, proper make-up, or proper hairstyle.Just give the viewers something to learn. Like Super Junior and Mamamoo, with Spanish words in Lo Siento and Spanish music in Egoistic, respectively.
- Inject sense of humor in the music video. This spices up the story, lifts up the mood, and adds more entertainment value to the MV. This will be given ten points. Best examples are in PSY’s Gangnam Style and Gentleman, and that of Sana in TWICE’s Like Ooh-Aah.
- Ability of the song to make it to mainstream media. This criterionjust forecasts the ability of the song to be played on TV and radio, and to promote their group. This also asks the question: Will that song follow the suit of BTS, 2NE1, Momoland, PSY, and other groups who had lend their song to TV and radio, and hit the charts? If they want to promote further their performance, they have to tickle the ears even that of non-K Pop fans.
- Review by other sites. We also have to consider what others would say about the video. It can be done via random selection of comments in Facebook, or getting the side of other websites. Simply stated, this is the “audience impact” factor, and it plays a small but important part in rating the video.
- Review of the music video as a whole. This shall be explained further in separate reviews.
- Other factors that are needed to rate the video favorably or unfavorably, if there’s any. These shall also be explained further in separate reviews.
Why am I doing this? This is for the love of K-Pop. Like you, the author wants some improvements so as to let many people love and appreciate the genre we share. This will help and guide our content creators in everything they do just to entertain us. Hope this helps them.
Featured Image Credit: Photo collage of some of K-Pop music videos for 2018.