We will feature first time another girl group called SATURDAY (세러데이), with their song Wi-Fi (와이파이) as their second lead music. By the looks of it, their group was created last year, on July 18, 2018.
I made a review of it, as I see that the music video is so beautiful, and that it is freshly-baked. You may watch first their video here:
- Video must have a storyline – 5 points
They made their storyline simple and clear. The video starts by featuring a Wi-Fi hub, and then shows various technologies from the past to present. Its storyline revolves around the girl/s who want to connect with the boy she loved, as compared to a Wi-Fi, but can’t connect due to mismatch. Worse, she gets disconnected with the boy.
- Theme must be consistent and clear – 4 points
The theme they are portraying is consistent enough. However, one point they missed is that they did not feature themselves connecting with smartphones and laptops. This would add to the consistency needed in the video.
- The music video as a whole must be colorful – 5 points
The video was colorful enough to excite the listeners and set their mood.
- Must be done in good taste – 5 points
I did not see anything awkward or gross in this video.
- Does not celebrate Halloween, Easter, or similar celebrations – 5 points
No celebrations mentioned were shown here.
- Does not feature astrology – 5 points
No traces of astrology is featured here.
- Less horror is featured in the video – 5 points
The video was not too scary. In fact it was exciting.
- Not too revealing outfits – 5 points
No outfits revealing unnecessary parts were seen in the video.
- Ability of the music to excite the listener – 5 points
I must admit that the music is soooo exciting. It makes me want to hear it till the end, and repeat it so many times. This deserves a perfect score.
- Music should not be deafening on the ears – 5 points
The song “Wi-Fi” does not irritate the ears even if it is played too loud.
- Dance can be learned easily even by beginners – 5 points
By the looks of the video, the steps they made can be easily learned by beginners. Also, the chorus just amounts to a fusion of aegyo (like Gwiyomi) and that of a normal dance.
Added factor to the dance is that it is simple yet energetic.
- Dance must not be too sensual – 5 points
I did not see any sensual dance in the video. Though SATURDAY has some sexy dances (especially at 1:34 – 1:35), they nevertheless did not play it too far.
- Moral lesson must be clearly stated – 5 points
Primarily, the moral lesson that can be obtained from the video is on how we communicate with others. It can be seen throughout the whole video, with the girls trying to connect and talk with the man. If that fails, mismatch will happen. And worse, without proper means to communicate, misunderstandings will prevail.
- They must impart something beneficial for their viewers – 5 points
Viewers could learn a bit of history from SATURDAY.
The group features past and present technologies available for communication, like the old-fashioned telephone, router, antenna (for TV), and refrigerator (in case of smart freezers). What one would not notice is that they featured cookies below their debut date “July 18, 2018” (at 2:58), which represents cookies embedded in websites.
Added to that is their feature of fruits like bananas and lemons, which will somehow let viewers appreciate eating fruits.
- Inject sense of humor in the music video – 6 points
The sense of humor portrayed in the video refers to emotions they play upon losing contact. Another funny aspect is on Chohee holding a gun releasing “Free Wi-Fi” cards (2:00 – 2:05), taunting Ayeon who stands. Losing contact (or having unstable signals) in Wi-Fi is the reality in the Philippines.
Another funny thing I noticed is that Haneul kicked the slot machine due to mismatch. Instead of showing three equal pictures, a date is featured, at 2:44 – 2:55. I find it funny how the girl reacted.
- Ability of the song to make it to mainstream media – 4 points
This would be possibly picked by mainstream media. The hype factor present in the song will be their advantage, but this will not be quite as popular.
- Review by other sites – 4 points
Here are some comments by netizens:
Just feel it, Bboom Bboom!
The leader of this group (Chohee) was born on 2002, same as my age but all I do is reading fanpics, eat, and sleep. I should feel bad for myself.
This reminds me of Momoland
Lots of songs sound the same. Get over it.
This is so catchy, please support them. They’re Saturday, not Momoland.
At least MMLD influenced another gg. More power, SATURDAY! Those who were disliking this doesn’t deserve a Wi-Fi connection.
The song has been stuck in my head the last four days.
And this did not really surprise me at all:
Like most of netizens, Obsessed and Assessed noticed the similarities of the song with Momoland’s Bboom Bboom. And that is not surprising, as I also see the similarities. The blogger pointed out that the dance lacks excitement, and that the scene features small spaces, as if SATURDAY would be in a sardine can. Nevertheless, the blogger also finds the MV a cute one.
The Bias List tells that the first seconds of the video was “copied” from Hwasa’s solo music TWIT. And it noticed that the group also shares similarities with Momoland’s music.
- Review of the music video as a whole – 5 points
Although not too energetic on dance steps, I find this music video very colorful and exciting. So far, this is the cutest music video after that of Bboom Bboom. Most members do an aegyo, and if they will attract me through this MV, I would be easily enchanted by their looks.
- Other factors
- Intro tune shares similarities with Bboom Bboom – 5 points
If you have heard already the hit song from Momoland, they both share similar guitary tune on the first seven seconds. It also shares the jazz tune from the same group in the next seven seconds.
- Featuring fruits – 5 points
This will give added beauty in the video. In this case, SATURDAY showed other fruits that Red Velvet did not feature, seen at 0:27 – 0:43. These are lemons, cherries, and bananas.
You might recall RV’s music video of Power Up, where they sang “Banana” even without featuring a single banana on their video.
(Side note: I wonder if RV will do the same to Spongebob’s house, and one will sing “Who lives in the banana under the sea?”)
- Shares the hallway concept with ASTRO – 5 points
The hallway at 0:44 – 0:59 where Sion dances shares same concept with ASTRO’s Always You, at 3:26 – 3:28.
- Cute dance – 5 points
I have to consider this factor as they performed it in a very cute manner. And yes, I find them very cute, especially Yuki.
- Shares concept with TWICE – 5 points
This refers to the song Signal by TWICE, wherein the girls try to send a signal that they like the man, but they are in vain. Looks like it was the same concept used in creating the MV and song of “Wi-Fi”, though not totally copying the MV of Signal as a whole.
- Uploads the video to 1theK – 5 points (updated)
- Features the 1theK Logo – 0 points
SATURDAY is part of the 1theK group.
Sorry, but I have to rate it at zero points. SATURDAY should have featured the logo as a watermark (like SEVENTEEN’s Getting Closer). Or shown at end of the video (like AOA’s Bingle Bangle). This will somehow tell everybody that even they are from different entertainment agencies, they are still part of the team, and to cement their status as part of a bigger K-Pop community.
TweetNewscaster’s Overall Rating: 90.77% (Updated)
It is just unfortunate that most netizens take the “imitating concepts” negatively, while in fact the group drew inspiration from various sources and turned this into a cute one.
It is given that the group was newly-created (as seen on their debut date). Their lead song “Wi-Fi”, though not their debut music, will be a good start for them.
SATURDAY should take cues from this review and other reviews, and make their presence known. There will be a time that they will have their own style. Hope this will guide them in their succeeding MVs.