MOMOLAND (모모랜드) – Bboom Bboom (뿜뿜): MV Review

This time, we are now doing a music review of MOMOLAND’s hit song Bboom Bboom.

It may be remembered in my previous write-up that I will do a MV review of it for sure. Well, here it is.

It was recently announced that the group will do another lead song next week. While we are waiting for this, we will first review their hit song. I understand that this was a year ago, and I had to do this just to show you how I rate one of my favorite K-Pop songs.

I also understand that the group “released” it already for so long, but somehow this will help them in their next projects.

You may enjoy first their video here before reading the review itself:

Storyline

  1. Video must have a storyline – 5 points

The storyline must be clear enough even for non-Koreans to understand. Otherwise, they have to explain what the storyline is all about.

1theK, in its official YouTube page, provided a glimpse of the storyline behind Bboom Bboom. It stated that:

The title track ‘BBoom BBoom’, meaning ‘giving off charms’, describes an interesting story ‘to show off my charm so that the person I have a crush on likes me.’   

  1. Theme must be consistent and clear – 5 points

They consistently featured a TV shopping channel, alongside their usual plain studio scene. This represents their desire to buy and get the heart of the boy. On the other hand, this might represent their personality as selling themselves to a boy by showing what they got – in this case, various items.

Appearance

  1. The music video as a whole must be colorful – 5 points

I must say that the video is so colorful, and they set it appropriately. The shopping side looks pale, but anyway this served also as an icebreaker. Meanwhile, the gloomy side where Daisy raps is an exception, and I understand this as it was in a slow tempo.

  1. Must be done in good taste – 5 points.

I did not see anything awkward or gross in this MV.

The group made a good choice with regards to this. Yeonwoo in the bridge danced herself in a silhouette instead of revealing herself.

  1. Does not celebrate Halloween, Easter, or similar celebrations – 5 points

No celebrations of any sort was seen in the video, except on throwing confetti at 3:15 – 3:19. The confetti represents the triumph they get when they already attracted the man they love.

  1. Does not feature astrology – 5 points

Nothing in the video featured any kind of astrology.

  1. Less horror is featured in the video – 5 points

I did not see something scary in Bboom Bboom.

  1. Not too revealing outfits –  4 points

While their outfits were not too revealing, they wear short outfits most of the time.

Music

  1. Ability of the music to excite the listener – 5 points

As what I said in my past article, Bboom Bboom clearly hit it right. Together with PENTAGON’s Shine, I almost killed the play button several times with this. And it did not only excite me, but also many Filipinos.

  1. Music should not be deafening on the ears – 4 points

The only factor for that score was that the jazz tune is deafening when played too loud.

Dance

  1. Dance can be learned easily even by beginners – 5 points

I must say that this deserves a perfect score. As we see, many people from all walks of life – from young ones to oldies – learned this song even if they don’t love K-Pop. And I personally can attest to that, as I learned it easily.

  1. Dance must not be too sensual – 4 points

That primarily points out on Yeonwoo on the silhouette. She should have featured only herself with that dance and style at 2:42 – 2:45 throughout the whole bridge, if she wants to do a sexy dance.

Lessons

  1. Moral lesson must be clearly stated – 2 points

I haven’t see something that viewers will learn, particularly on moral lessons.

  1. They must impart something beneficial for their viewers – 5 points

Viewers could learn something even a bit from them, especially on featuring a shopping channel. Daisy and Jane doing exercises, on a mat and hoop respectively, will tell the viewers to move their body. Exercise is good for the health.

Other Matters

  1. Inject sense of humor in the music video – 10 points

I find some scenes in the video funny.

For instance, Nancy was sad, and afterwards pouts her face at 0:21 – 0:23. Then at 2:06 – 2:09, Nancy rushed to finish her make-up. I find this funny as she thinks on how to beautify herself, then as she realized it, she rushes to her make-up.

Another funny part is at 1:23 – 1:29, when JooE had gone crazy after taking a juice drink.

  1. Ability of the song to make it to mainstream media – 5 points

With exciting tune, no doubt it reached mainstream media. Many celebrities also danced to this tune. And I always hear it even when I am going to work.

And for the information of everybody, this had not only reached mainstream media. This has also been played at a funeral! Watch this:

  1. Review by other sites – 5 points

Comments from netizens follow:

The song is so catchy wtf

Idc if this is “copied” or not, this song is always in my mind.

Jooe’s energy is so infectious, she’s so crazy and fun and cute and omg I’ve got the biggest girl crush on her!
We all have that song you play so many times till u get sick of it. I am never going to get sick of this one
SOMEBODY HELP ME, THIS IS SO ADDICTIVE

Seoulbeats summarized the song as “disorganized”. However, it noted that the group used JooE’s viral energetic performance of “Wonderful Love,” and integrated it into the video. It is not surprising why JooE, alongside Daisy, has the most energetic moves in the video.

It seems disorganized, as other members like Taeha in the infomercials were given only split seconds to be featured. On the visuals, it suggested that less time be allocated on featuring the dance, and more time be given to shopping commercials. Its positive note is on the catchy graphics.

Obsessed and Assessed reviewed the video very positively. In fact, it told that he/she might recommend it. The blogger made a good observation that the video was full of energy. Though not original, it was fun, to say the least. The blogger ended the article telling that it was a very good start for the group for 2018, and hopes that JooE’s popularity will take her fellow members too.

(By the way, if you will ask Filipinos about this, JooE is not so famous unlike Nancy.)

AllKPop reviewed Bboom Bboom as going away from their usual merry-go-round concept. It reviewed positively the elements of music present except the rapping part.

TheBiasList also noted JooE’s rising popularity, which made her group known. It also noted that the group were fortunate to pair with producer Shinsandong Tiger, who made a suitable tune for them. Nevertheless, it was not catchy enough.

  1. Review of the music video as a whole – 5 points

So far, this is one of my favorite K-Pop dances. They used dual themes to render it not too boring. Aside from that, they made a good choice on music and dance.

  1. Other factors
  • Features the 1theK logo – 5 points

MOMOLAND is part of 1theK group.

The logo is featured on several instances. But the most conspicious part is that of JooE, where she dances upon taking a juice drink.

  • Ability to inspire other songs – 5 points

It should be remembered that SATURDAY drew inspiration on this, through their song Wi-Fi. As a full-pledged Merry, I also noticed that, but I don’t care. It’s so sad that some Merries treated this negatively.

Meanwhile, I also noticed that the instrumental of Wi-Fi can be sung with lyrics of Bboom Bboom. Try that by clicking here and singing Bboom Bboom at the same time. It is because their tune also shares similarities with the hit song.

  • Music reaches funeral shops – 5 points

Recently updated this article to reflect unusual events that may be given credit. This is also to fulfill my promises in the next article regarding this.

It is given that we play the happy tracks upon the request of the deceased. This is not in any way amounting to disrespect to the solemnity of the burial rites. But somehow, playing tracks like Bboom Bboom tells the relatives not to grieve so much, and instead remember the happy moments with them.

TweetNewscaster’s Overall Rating: 94.54%

Final Words

I may have rated it too high, but they had satisfied almost all of the criteria I laid earlier.

As for this group, this song became a turning point for their rise in popularity.

Many don’t know that this would be their last song if Bboom Bboom did not prosper to what we know today. MOMOLAND would have to undergo the same situation Wanna One and I.O.I. experienced when they disbanded.

This song helped them to be on the radar, alongside other famous groups like BTS and TWICE. With some points for improvement, hope this helps them in their succeeding projects. And who knows, they might be recognized as one of the leading groups in the industry.

(G)I-DLE (여자아이들) – Senorita (세뇨리타): MV Review

For the first time, we will feature another new girl group called (G)I-DLE (여자아이들). They are composed of six members, namely Miyeon, Minnie, Soojin, Soyeon, Yuqi, and Shuhua, under Cube Entertainment.

They released their newest song called Senorita (세뇨리타), and at a first reading of the title, one might think that something Spanish is featured in the video. However, as we dig deeper in this review, there are some points that are lacking, that are good, and others needed for improvement.

This is freshly-baked, by the way. You may watch their video first before proceeding to review proper:

Storyline

  1. Video must have a storyline – 5 points

The group’s new music video made the storyline simple. The girls, wanting to stay somewhere, decided to check at a hotel. As they go on, walking inside the hotel, something’s wrong inside, up to the point that the building is in bad shape.

  1. Theme must be consistent and clear – 5 points

The theme primarily revolves on featuring a hotel. Added to the consistency is on featuring the dangers they face. This is seen on them crossing the sparkling electrical equipments, almost hit by the crane hook, and fires. We will discuss this later.

Appearance

  1. The music video as a whole must be colorful – 5 points

This can be noticed in the hotel lobby, where almost all sorts of colors are there. Very colorful indeed.

  1. Must be done in good taste – 5 points

I see this as being done in good taste. Nothing awkward or gross was seen in this video.

  1. Does not celebrate Halloween, Easter, or similar celebrations – 5 points

No celebrations of any sort were seen in this video.

  1. Does not feature astrology – 5 points

No traces of astrology were featured.

  1. Less horror is featured in the video – 5 points

No any trace of horror is featured in Senorita. However, I just want to point out something. Shuhua, who walked at 1:15 – 1:16, was about to be hit by a crane hook. This had almost shocked me, and that was scary enough. Hope she was okay after that.

  1. Not too revealing outfits – 5 points

The outfits of the girls are decent enough. Haven’t seen any suit that revealed their unnecessary parts in the video.

Music

  1. Ability of the music to excite the listener – 4 points

The Spanish tune present in the music enlivens the mood of the listeners. But some points need to be considered: The slow tunes present in the music, like that of 0:21 – 0:37, would make one mellow. The rest of the song would not be enough for me to be excited.

  1. Music should not be deafening on the ears – 4 points

This music does not irritate the ear, except for the trumpet part. It is suggested that they have to modulate the volume. 

Dance

  1. Dance can be learned easily even by beginners – 5 points

The dance can be easily learned, especially on the chorus parts featured here.

The easiest part of the dance can be seen at 1:19 – 1:20, where hands are flipped in front, opposite each other.

  1. Dance must not be too sensual – 5 points

Nothing sensual was seen in the whole of the video.

Lessons

  1. Moral lesson must be clearly stated – 3 points

Nothing could be learned from this video, except from the fact that one gave a birthday cake to the other girl. It may be because it was the latter’s birthday. This represents the memories we share with fellow people, and represents the way how we value the people around us.

  1. They must impart something beneficial for their viewers – 5 points

On something beneficial, that would be on history and arts side. They featured the hotel, and taught the viewers on how to check in the hotel. The girls had done it correctly: Instead of whistling or shouting, they used the bush bell (which is the proper procedure) when calling the attention of receptionists.

It also features the arts present in the hotel, like furbished rooms, old-style elevators, and Oriental rugs.

Other Matters

  1. Inject sense of humor in the music video – 1 point

Sorry. There was nothing funny in the video, even in a little bit. That would somehow lift the mood of listeners.

  1. Ability of the song to make it to mainstream media – 3 points

Based on the dance and the music itself, few from the mainstream media will pick it.

  1. Review by other sites – 3 points

Comments from netizens follow:

I love it when artists experiment with different sounds. I love this song.

Of all the new girl groups in K-Pop industry, (G)I-DLE seriously caught my attention, especially Soyeon (with her amazing rap), Soojin (with her husky voice), and Yuji (with her deep but satisfying voice)

…this melody is so catchy. I’ve been smashing the replay button so hard. And the bridge…is so cool…

Good song, but wasn’t as best as Latata.

Obsessed and Assessed rated this song as their “weakest and worst release to date,” and did not like their song. On a positive note, it noticed that the song progresses from bland to nice, till cut by “awkward” pre-chorus.

It also noticed that the bridge doesn’t sound good, as this did not justify the ending needed in the song. Not to mention  the guy who served as background voice telling “Senorita.” Meanwhile, it favorably rated the visuals of the MV.

TheBiasList noted that the song is the “least exciting” track, though it also noticed the unusual type of music. The first seconds of the song has a hint of excitement, but loses it as it “moves closer to current trends.” Regarding the male back-up voice, it was a mere catcall. It ends with a saying that it had delighted with their previous releases than the current one.

Aminoapps had expected so much of Senorita, and commented that “the first verse is really good.” It deemed Shuhua’s part as unnecessary, as this served as cliffhanger before the chorus. The chorus and the second verse were the best parts.

It commented that the song was not “finished” because “they did not go back to the chorus.” They ended the song abruptly.

  1. Review of the music video as a whole – 4 points

I also appreciate the music video, and the song as a whole. The title “Senorita” fits well on their description as young ladies, and they incorporate elements of Spanish music.

The music video reflects their maturity on the music and on how the way they act. And to borrow again the fellow blogger’s words, they show the danger that they are facing.

The only thing they missed is they did not include other elements of Spanish culture, like dress and food. Also, they might as well considered including ballroom dancers. They may include other words like “Ole!” and “Gracias” in the lyrics. They should have considered featuring Ricky Martin, or what Super Junior did when they featured Reik and Leslie Grace.

  1. Other factors:
  • Calling the ambulance or fire department when on fire – 0 points.

Sorry, I have to rate it at zero points. It is because safety is of prime importance. What could viewers learn from their negligence inside the hotel? For instance, it is present on bathroom soaked with water. That definitely causes short circuits and fires, but they don’t care.

  • Safety equipment is present – 2 points

A blogger pointed out that the girls are facing real dangers ahead, that’s why they have no safety equipments. I understand.

But obviously, they lacked safety precautions. Especiallly when dealing with cranes. Aside from Shuhua not wearing protective equipment while walking at 1:14 – 1:21, Minnie did not wear the same when hanging on a crane hook at 2:29 – 2:35. The latter let her go of the crane hook and fell. Hope Minnie thought of having a parachute. Ha ha.

  • Features a bit of science – 5 points

They made a good deal of showing even a bit of science. This was seen on Soojin in the elevator. When the elevator box falls, it showed how Soojin and her things react if that happens. (By the way, that rarely happens in real life. Elevators as we know have added safety feature to prevent this case.)

  • Shares concept with other groups – 5 points

Let me define what are the concepts being adopted by (G)I-DLE in creating this MV:

First, they share concept with the newbie group SATURDAY, especially on hanging things. While SATURDAY in their song Wi-Fi has their floating letter balloons at 0:13 – 0:15, (G)I-DLE has their trumpets at 1:47 – 1:52 and at 3:21 – 3:23.

Second is on PSY in his song Gangnam Style. The elevator concept used by the longtime soloist has been adopted by the group.

Lastly is on MAMAMOO’s Egotistic, particularly on burning surroundings. While that of MAMAMOO can be seen at end of the video, the group adopted it particularly after the bridge.

  • Uploads the video to 1theK – 5 points (Updated)
  • Features the 1theK logo – 0 points

(G)I-DLE is part of the 1theK group.

I gave zero points, as they haven’t featured the logo even when they walked in the streets, or as a picture inside the hotel. Or they haven’t posted it clearly.

  • Not obvious ads – 2 points

Now, on dealing with product placements or ads, ITZY nailed it perfectly.

For info of everyone, Kia (car company) partners with ITZY, while Kaja (make-up brand) partners with (G)I-DLE.

(G)I-DLE should learn from ITZY, particularly on ads. The sponsor – as we call it – did not feature itself on its products. While its cars were used by members, the product sponsor did not go too far to post its brand on the video.

  • Sexiness is present – 5 points

Though I might present myself as too conservative reviewer, I also give leeway to sexiness as long as it’s not lewd or gross.

The member who nailed it the best was Soojin, especially on her outfits.

TweetNewscaster’s Overall Rating: 74.81% (Updated)

Final Words

In fairness to the group, I repeatedly played the video, as it was also beautifully made. But upon computation of these scores, I had no choice.

To be frank, I have nothing against the group. It just so happened that some points need to be considered, and these are explained fully a while ago. Hope this review helps (G)I-DLE in their next projects.