For the first time, we will feature another new girl group called (G)I-DLE (여자아이들). They are composed of six members, namely Miyeon, Minnie, Soojin, Soyeon, Yuqi, and Shuhua, under Cube Entertainment.
They released their newest song called Senorita (세뇨리타), and at a first reading of the title, one might think that something Spanish is featured in the video. However, as we dig deeper in this review, there are some points that are lacking, that are good, and others needed for improvement.
This is freshly-baked, by the way. You may watch their video first before proceeding to review proper:
- Video must have a storyline – 5 points
The group’s new music video made the storyline simple. The girls, wanting to stay somewhere, decided to check at a hotel. As they go on, walking inside the hotel, something’s wrong inside, up to the point that the building is in bad shape.
- Theme must be consistent and clear – 5 points
The theme primarily revolves on featuring a hotel. Added to the consistency is on featuring the dangers they face. This is seen on them crossing the sparkling electrical equipments, almost hit by the crane hook, and fires. We will discuss this later.
- The music video as a whole must be colorful – 5 points
This can be noticed in the hotel lobby, where almost all sorts of colors are there. Very colorful indeed.
- Must be done in good taste – 5 points
I see this as being done in good taste. Nothing awkward or gross was seen in this video.
- Does not celebrate Halloween, Easter, or similar celebrations – 5 points
No celebrations of any sort were seen in this video.
- Does not feature astrology – 5 points
No traces of astrology were featured.
- Less horror is featured in the video – 5 points
No any trace of horror is featured in Senorita. However, I just want to point out something. Shuhua, who walked at 1:15 – 1:16, was about to be hit by a crane hook. This had almost shocked me, and that was scary enough. Hope she was okay after that.
- Not too revealing outfits – 5 points
The outfits of the girls are decent enough. Haven’t seen any suit that revealed their unnecessary parts in the video.
- Ability of the music to excite the listener – 4 points
The Spanish tune present in the music enlivens the mood of the listeners. But some points need to be considered: The slow tunes present in the music, like that of 0:21 – 0:37, would make one mellow. The rest of the song would not be enough for me to be excited.
- Music should not be deafening on the ears – 4 points
This music does not irritate the ear, except for the trumpet part. It is suggested that they have to modulate the volume.
- Dance can be learned easily even by beginners – 5 points
The dance can be easily learned, especially on the chorus parts featured here.
The easiest part of the dance can be seen at 1:19 – 1:20, where hands are flipped in front, opposite each other.
- Dance must not be too sensual – 5 points
Nothing sensual was seen in the whole of the video.
- Moral lesson must be clearly stated – 3 points
Nothing could be learned from this video, except from the fact that one gave a birthday cake to the other girl. It may be because it was the latter’s birthday. This represents the memories we share with fellow people, and represents the way how we value the people around us.
- They must impart something beneficial for their viewers – 5 points
On something beneficial, that would be on history and arts side. They featured the hotel, and taught the viewers on how to check in the hotel. The girls had done it correctly: Instead of whistling or shouting, they used the bush bell (which is the proper procedure) when calling the attention of receptionists.
It also features the arts present in the hotel, like furbished rooms, old-style elevators, and Oriental rugs.
- Inject sense of humor in the music video – 1 point
Sorry. There was nothing funny in the video, even in a little bit. That would somehow lift the mood of listeners.
- Ability of the song to make it to mainstream media – 3 points
Based on the dance and the music itself, few from the mainstream media will pick it.
- Review by other sites – 3 points
Comments from netizens follow:
I love it when artists experiment with different sounds. I love this song.
Of all the new girl groups in K-Pop industry, (G)I-DLE seriously caught my attention, especially Soyeon (with her amazing rap), Soojin (with her husky voice), and Yuji (with her deep but satisfying voice)
…this melody is so catchy. I’ve been smashing the replay button so hard. And the bridge…is so cool…
Good song, but wasn’t as best as Latata.
Obsessed and Assessed rated this song as their “weakest and worst release to date,” and did not like their song. On a positive note, it noticed that the song progresses from bland to nice, till cut by “awkward” pre-chorus.
It also noticed that the bridge doesn’t sound good, as this did not justify the ending needed in the song. Not to mention the guy who served as background voice telling “Senorita.” Meanwhile, it favorably rated the visuals of the MV.
TheBiasList noted that the song is the “least exciting” track, though it also noticed the unusual type of music. The first seconds of the song has a hint of excitement, but loses it as it “moves closer to current trends.” Regarding the male back-up voice, it was a mere catcall. It ends with a saying that it had delighted with their previous releases than the current one.
Aminoapps had expected so much of Senorita, and commented that “the first verse is really good.” It deemed Shuhua’s part as unnecessary, as this served as cliffhanger before the chorus. The chorus and the second verse were the best parts.
It commented that the song was not “finished” because “they did not go back to the chorus.” They ended the song abruptly.
- Review of the music video as a whole – 4 points
I also appreciate the music video, and the song as a whole. The title “Senorita” fits well on their description as young ladies, and they incorporate elements of Spanish music.
The music video reflects their maturity on the music and on how the way they act. And to borrow again the fellow blogger’s words, they show the danger that they are facing.
The only thing they missed is they did not include other elements of Spanish culture, like dress and food. Also, they might as well considered including ballroom dancers. They may include other words like “Ole!” and “Gracias” in the lyrics. They should have considered featuring Ricky Martin, or what Super Junior did when they featured Reik and Leslie Grace.
- Other factors:
- Calling the ambulance or fire department when on fire – 0 points.
Sorry, I have to rate it at zero points. It is because safety is of prime importance. What could viewers learn from their negligence inside the hotel? For instance, it is present on bathroom soaked with water. That definitely causes short circuits and fires, but they don’t care.
- Safety equipment is present – 2 points
A blogger pointed out that the girls are facing real dangers ahead, that’s why they have no safety equipments. I understand.
But obviously, they lacked safety precautions. Especiallly when dealing with cranes. Aside from Shuhua not wearing protective equipment while walking at 1:14 – 1:21, Minnie did not wear the same when hanging on a crane hook at 2:29 – 2:35. The latter let her go of the crane hook and fell. Hope Minnie thought of having a parachute. Ha ha.
- Features a bit of science – 5 points
They made a good deal of showing even a bit of science. This was seen on Soojin in the elevator. When the elevator box falls, it showed how Soojin and her things react if that happens. (By the way, that rarely happens in real life. Elevators as we know have added safety feature to prevent this case.)
- Shares concept with other groups – 5 points
Let me define what are the concepts being adopted by (G)I-DLE in creating this MV:
First, they share concept with the newbie group SATURDAY, especially on hanging things. While SATURDAY in their song Wi-Fi has their floating letter balloons at 0:13 – 0:15, (G)I-DLE has their trumpets at 1:47 – 1:52 and at 3:21 – 3:23.
Second is on PSY in his song Gangnam Style. The elevator concept used by the longtime soloist has been adopted by the group.
Lastly is on MAMAMOO’s Egotistic, particularly on burning surroundings. While that of MAMAMOO can be seen at end of the video, the group adopted it particularly after the bridge.
- Uploads the video to 1theK – 5 points (Updated)
- Features the 1theK logo – 0 points
(G)I-DLE is part of the 1theK group.
I gave zero points, as they haven’t featured the logo even when they walked in the streets, or as a picture inside the hotel. Or they haven’t posted it clearly.
- Not obvious ads – 2 points
Now, on dealing with product placements or ads, ITZY nailed it perfectly.
For info of everyone, Kia (car company) partners with ITZY, while Kaja (make-up brand) partners with (G)I-DLE.
(G)I-DLE should learn from ITZY, particularly on ads. The sponsor – as we call it – did not feature itself on its products. While its cars were used by members, the product sponsor did not go too far to post its brand on the video.
- Sexiness is present – 5 points
Though I might present myself as too conservative reviewer, I also give leeway to sexiness as long as it’s not lewd or gross.
The member who nailed it the best was Soojin, especially on her outfits.
TweetNewscaster’s Overall Rating: 74.81% (Updated)
In fairness to the group, I repeatedly played the video, as it was also beautifully made. But upon computation of these scores, I had no choice.
To be frank, I have nothing against the group. It just so happened that some points need to be considered, and these are explained fully a while ago. Hope this review helps (G)I-DLE in their next projects.