For the first time, we are now featuring another group called fromis_9.
Since this is their first song for this year, I am now excited on reviewing their work. While I haven’t considered their work last year, hope this will be enough for them. You may watch first their MV before proceeding to review proper:
- Video must have a storyline – 5 points
The storyline revolves on how they play and show the word “fun” throughout the whole video.
The official statement from fromis_9 presented their storyline as follows:
Fromis_9 is back with an upgraded sound and performance! Through their 1st Single Album [FUN FACTORY] and its title track “FUN!,” fromis_9 sends a message saying, “let’s get out of our dull routine and have fun! Everything will be joyful and fun with us.” Fromis_9’s pure energy looks to present a refreshing vibe this summer.
The title track, “FUN!” is an up-tempo dance track with a house and disco rhythm that highlights fromis_9’s unique and lively energy.
As fromis_9 seals their identity as “refreshing” icons, they seek to melt the hearts of fans with their fun and unique lyrics that yearn to bring.
- Theme must be consistent and clear – 5 points
Themes that are consistently featured in the video were on commercial ads.
- Moral lesson must be clearly stated – 5 points
The moral lesson primarily is on having some fun.
- They must impart something beneficial for their viewers – 5 points
Their various ventures will somehow spark interest for viewers to try various hobbies:
At 0:42 – 0:45, on orchestral music. Hope this feature of classical music will let viewers enjoy it.
Another case follows for 1:12 – 1:36, where they feature various sports in the dark. This might inspire viewers to take the fitness challenge.
- Inject sense of humor in the music video – 10 points
I have to give full points, as the whole MV in itself has some funny scenes:
At 0:16, we can see a member endorsing their own kind of ion drink. Maybe they want to compete with TWICE on endorsing this product?
Look at 1:46. I find this quite funny as they made their own stylized noodle pack.
Other funny scenes related to it was on two members posing as eggs at 2:00.
Also, at 1:49 – 1:57, we can see some members sleeping at the rim of the cup. Maybe they see the noodles as kind of boring?
At 2:42, they wanted to prove that they can beat another well-known make-up brand.
Finally, at 2:01 – 2:18, they provided their outtakes. This best describes the title of their new lead song.
- Ability of the song to make it to mainstream media – 1 point
If we will look at the music itself, this will merit attention from the media. However, owing to lack of popularity, this might not make it.
- Review by other sites – 3 points (updated)
We are now losing MV reviewers for this season.
First is Obsessed and Assessed, which stopped doing MV Reviews starting May, which I wonder as of this moment. Still, the last he/she reviewed was TWICE’s Fancy, and the last calendar posted was on May.
Second is KPopReviewed, who apologized for not posting many reviews today, due to delays and lack of time. I understand his/her situation. While the blogger finishes requirements for academics, I am finishing my monthly reports. Also, I will limit MV Reviews next month to focus more on misheard lyrics and Annual Blogsite Report. To the blogger, good luck on your final assessment!
We’ll update this once he/she makes it up. For now, no choice but to use our sole reviewer, TheBiasList, to rate this.
TheBiasList rated negatively the MV, noting that the title doesn’t live up to his expectations. It defined that the previous song was successfully executed, and that the present song robs all of possible potentials with the group.
He disliked the song upon initially listening to it. Primary reason was that being fun, it is not good to be shouted several times on the chorus, like a jackhammer pounding on the road.
Few highlights include the pre-chorus, which was a bit of fresh air, and the “addictive” second verse rap. Positive note was on the instrumentals. While this fits the group, it should have been improved further with various twists.
It ends with a note that while some will love it, but for him, that was the worst production in the whole of K-Pop for this year.
(Update: Since KPopReviewed came back, we are now factoring his/her review of previous songs we made earlier.)
The blogger agrees that the song is colorful, whimsical, and energetic, aptly justifiying the title. Also, the chorus stands out with its spiraling tunes, ending with “punchy” hooks everytime they shout “Fun!” These factors, among others, are the reasons why the blogger enjoys every part of the song.
It further describes the video as “cutesy” and “cool,” and loaded with commercial ads which he/she tries to define all of them.
Some points for improvement were on the instrumental break, which should have been lengthy.
- Review of the music video as a whole – 5 points
I find this music video very refreshing, full of energy, and full of fun. The music video holds true to its promise of describing the title very well.
As can be noticed, they easily defined fun as making fun out of various commercial ads they watched in Korea.
Considering that their instrumentals are simplified, I find it not too deafening.
- Other factors
- Shares concepts with other groups – 5 points
This refers to 1:12 – 1:26, where they shared the dark scene plus rapping concept from MOMOLAND’s Bboom Bboom, where Daisy and JooE raps. They both feature it while rapping:
TweetNewscaster’s Overall Rating: 94.00% (Updated)
I may have rated it high, but still they deserve this score. Had our sole reviewer rated it positively, and barring external factor (mainstream media), it would garner almost perfect score.
This rating reflects the fun vibe being shown to us, merits being considered. Hope this will also inspire fromis_9 members to improve themselves in the coming months.