This will be the last MV Review for this month, as I have to focus more on Annual Report, and take a break from posting at the blogsite. All MV Reviews for select July releases after GFRIEND will be published next month, unless otherwise announced.
After Sunrise, they embarked on promotions in Japan, with their song Flower. Next was their soft comeback with their song named Zzan (Cheers), which was used as one of OST of Just One Bite, a K-Drama program. Meanwhile, Eunha collaborated with Ravi of VIXX in an advert project using the Spring theme.
Being a Buddy also, I tried to view their second teaser of the newest song Fever. First expectation was that they will illustrate again the summer. But as I viewed it, including comments, I felt lost and puzzled. Let’s see in this review if GFRIEND performed well with their new concept:
The storyline revolves on them longing for themselves to spend summer together, and desire to go outside. Still unclear? That is. It also seems surprising that 1theK did not give any hint or storyline behind the song. This would help viewers give an idea what the MV is all about. Meanwhile, the summer theme is consistently present in the video.
GFRIEND portrays its maturity by wearing outfits we don’t see in previous tracks. On music, that was quite exciting, but the pumping music leads us up to that point and nothing else. Their moves can be easily learned, as they used simple steps and added dynamics to it.
The only funny scene was on Umji holding a clear umbrella. While this means things/people that can’t give enough shelter, and while many would not laugh at it, try yourself doing it on a sunny day. On the other hand, viewers would benefit from them, as they teach us to appreciate various plants, especially the cactuses. In fact, I liked also their feature of round cactus.
Review by other sites
KPopReviewed took on a candid approach to GFRIEND. Fever takes on the other side, staying away from conventional tunes that defines the group.
The blogger listed down some negative points for the song. This includes lack of luster needed as they are venturing in new genre for K-Pop. Added to that was the lack of outstanding vibe and facial expressions that will impress upon viewers’ minds. Also, he/she wanted to know the storyline. Meanwhile, positive notes include dance, which tells what GFRIEND will show in their next releases.
Though harsh, the blogger retracted a bit owing to “not-so-successful” releases of Summer Rain and Sunny Summer.
TheBiasList also felt that their recent song was wanting in many aspects. It lacked the tempo needed to regain the momentum it has from the start. The song also repeats itself on the refrain without building up, thereby making it “unsatisfying”.
The blogger stated that he did not want anymore summer themes from any group, except if it is “really good”.
It noted that with GFRIEND trying to change composers as they venture for new genres, they are ending up crossing the line made by usual, disappointing K-Pop tracks we hear. This is the case for the new song which did not keep up at par with its previous tracks.
Review as whole
GFRIEND took a break on drama-type MVs typical of Time for the Moon Night and Sunrise. Their MV can be seen as their experiment on a new concept, and it’s okay if they didn’t finish the performance with a bang, but some things must be considered.
First of all, the title “Fever” is quite misleading. If one will compare it with their previous happy tracks (like Sunny Summer), they embody excitement and joy, traits that are lacking in Fever. Second, they were pokerfaced most of the time. Finally, the neon sign used at end of video, which also implies that they are fully happy, when in fact, they are not.
While they were mature when it comes to concepts, outfits, and moves, the drama element present in the group still remains.
All members are my biases, but the ones caught my attention were Yerin, SinB, and Eunha. Particular interest was of Yerin, as she consistently “owns” the stage. As to SinB, she got the moves. On Eunha, that would be on her outfits.
(Erratum: It’s SinB, not Sowon, who got the moves. Sorry, as at that time I can’t distinguish between the two ladies. Also, apologies for mistake on title: Time For The Moon Night, not Moonlight.)
Another criterion is added in favor of the group, for letting Sowon perform despite dating issues. It must be remembered again that she got involved in dating scandal with ASTRO’s Cha Eunwoo, but still, Sowon was given the chance. This is to recognize their good move, and is given to be fair with them. I also assigned ten points for this as sign of gratitude for their wise move.
This is what Momoland’s agency must learn from Source Music, specially on handling issues like these. It made a fatal mistake on advising Daisy to retire first, and with recent scandal haunting Nancy, it won’t be long before the latter will experience the same.
I also wrote this to share my observation with some fans towards that channel. This is precisely the reason: Provide unified, worldwide K-Pop content. 1theK somehow promotes other groups, even not part of the family. Consider their unboxing of TWICE’s recent album, and promotion of their dance moves.
Honestly, without this channel, imagine difficulty searching various groups in countless channels. Some Buddies reason that these will be deleted once the groups leave 1theK. But the question is, what about BTS? Till now, the Bangtan songs placed under the channel weren’t deleted (such as Boy In Luv and Fire). This will be discussed further in a separate article.
TweetNewscaster’s Overall Rating: 80.87% (Updated)
|Appearance||5||No Halloween, Easter, etc.||5|
|Appearance||6||No astrology featured||5|
|Appearance||7||Less horror featured||5|
|Appearance||8||Not too revealing outfits||5|
|Music||10||Not too deafening||5|
|Dance||11||Learned easily even by beginners||5|
|Dance||12||Not too sensual||5|
|Lessons||13||Moral lesson clearly stated||3|
|Lessons||14||Impart something beneficial for viewers||5|
|Other Matters||15||Sense of humor||4|
|Other Matters||16||Make it to mainstream media||2|
|Other Matters||17||Review by other sites||3|
|Other Matters||18||Review of MV as a whole||4|
|Other Matters||19||Uploads video to 1theK||5|
|Features 1theK logo||0|
|Completeness of members||10|