ITZY (있지) – ICY: MV Review

ITZY is now on our list of reviews, with their song Icy.

Even if they were rookies, they proved popular in their own right. (Congratulations!) They’re still catching up by releasing Icy, and recently, named their fandom as Midzy. I won’t be surprised if fanchant now would be “ITZY Midzy spider went up the waterspout.”

Another funny thing: See if ITZY will play the MV twice: (1) as an advertisement, (2) and itself at the same time.

We have reviewed their debut song, pointing out some things to improve (which by the way, I revised the score upward). Would it be the case on their second lead song? Let’s see here:

The story describes the journey of the girls in New York. As newcomers, many are seeing them, and felt astonished with them. At that point they performed and walked with confidence, not minding what others are talking about.

They are sharing the lesson of confidence, not minding unnecessary remarks as long as you are confident on what you are. Another lesson is on value of freedom, and enjoying life. Viewers will benefit from their feature of New York City and how the people lived. They might engage viewers to travel there.

Sense of humor is seen on 0:27, where the kid shows her facial expressions. Another funny scene is at 2:46 – 2:47, and at 2:53, during a job interview.

Review by others

KPopReviewed described ITZY’s song as very energetic, expresses confidence, and “infectious”. It continuously builds suspense and energy to keep one hooked to the song. Added point was on the projection itself, harking back to TWICE’s Likey.

Weak points were on dance breaks. Even if they’re fine, they were “too awkward.” Another were expressions, which lack conviction.

TheBiasList weighed down on Icy, noting that the group performed very well in their debut song. It added that the group will stay as it establishes its genre apart with others.

Main positive factors for this song was on the girls’ charisma, noise, and energy. Pull-down factor was on vocals, which they attempted to hit high notes. It ended by telling that “frustrating elements” would not be noticed, since they are focused more on performances.

Review as whole

I find their “Blah, blah” a bit annoying. Other than that, most of the production were very good, and it can be seen that this is well-prepared and well-budgeted. I loved also how they moved the camera as if they transition from one member to the next.

Gleaning from the title itself, it might imply winter. But going further, they are playing with the words “Icy” and “I see”. Being icy contrasts their fiery nature: Spectators at first will see on them as icy, cold-hearted girls. But let them perform, and they will bring fire on the stage/streets.

On music, I appreciate the bop tone throughout the song, the blobbing tune at chorus, and the “eh-eh” remarks at the end. Opening beat shares similarities with Red Flavor of Red Velvet (at 0:05 – 0:12).

They are following the footsteps of their elder group in the latter’s song Likey. While TWICE members are going to Canada as a group, the rookie group travels independently of each other.

Another thing that stood out for me was that ITZY engages the (non-Korean) people around them. From people looking to dancers jiving with the group, the group made sure that these people are also part of the video. This adds already more excitement to the song.

TweetNewscaster’s Overall Rating: 93.00%

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 5
Storyline 2 Consistent theme 5
Appearance 3 Colorful 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting 4
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 5
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor 6
Other Matters 16 Make it to mainstream media 3
Other Matters 17 Review by other sites 5
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Shares concepts from other groups 5

EXO-SC – What A Life, Just Us 2, Closer To You: MV Reviews

EXO has been consistent on releasing solo debuts and duos. This time, we will review duo of Chanyeol (again) and Sehun.

This is also the fourth time we combine several reviews into one, the other three being that of 1THE9, ATEEZ, and Baekhyun and D.O.. And I have to do this to make up for missed reviews of them.

Just to give a little background, another subunit of EXO was formed with the two. This summer, they released three lead songs in such a short time, namely What A Life, Just Us 2, and Closer To You. In this review, we will refer to them respectively as first, second, and third performances.

With various solo and duo debuts, will they give us an impressive performance? We’ll see in this review.

Storyline as whole

What A Life starts with a story of two boys bringing their cars, and inviting girls to a party. The summer and party themes are consistent throughout the whole video.

As a whole, the first video teaches the lesson on having fun, and features luxuries in life like the yachts and the palm alley. Meanwhile, the only funny scenes were on the group poses for a photo, at the end of the video. Another tells of painting, and what is all about.

They enliven the expression “what a life”, by defining what pleases them. With regards to music, the only thing noticed is the xylophonic tune, which adds flavor. This is despite being a minor factor for me to be excited. Dances featured are more of a freestyle type, thereby making the performance less stressful.

The subunit recalls their previous song Loveshot at 1:27, and takes the summer swag concepts from 1TEAM’s song Rolling Rolling (1:49).

Just Us 2 tells a simple storyline, which was more on their moments behind the scenes, and their travels and vacations. Viewers can learn how to enjoy moments with friends and colleagues, especially in private.

As a whole, some bop beats are still there, even though slow for most of the song. And unlike the usual recording scene, they made greater deal using special effects. There’s not much to be told about the video as it mostly tells of their recording sessions.

Closer To You tells of a story of a guy waiting for a partner for a date, till caught up by night. Upon realizing that it was just a dream, he left the car together with his friend. Nature and windy themes are consistent in the video.

They teach us to be patient, as seen in a man waiting for his partner. Meanwhile, viewers might find it helpful to see how our parents and grandparents use old cars, which are featured here.

Taken the MV as whole, the rapid upbeat of the song throughout lifts the mood. They also share similarities on car going on circles with BLACKPINK’s Whistle (2:18 – 2:23).

Review by others

TheBiasList rated negatively What A Life, noting that he was disappointed over the song. First was on its recycled, synthetic music. Second, the sound does not sit well with that song.

He further complained on the lack of creativity on the part of K-Pop producers, which robs Sehun and Chanyeol of potential to go beyond their usual looks. It ended by rating the music as the lowest so far.

On Just Us 2, he enjoyed it more as compared to What A Life. It described the song as “mellow hip-hop,” and that has “easygoing aesthetic.” With the addition of Gaeko on vocals, the song feels true to what it projects to be, and gives added flavor to otherwise boring verses. Though not as likeable as every releases now, “Just Us 2 definitely has its charms.”

Closer To You’s approaches gave equal standing for vocals and hip-hop, leaning on skills from two boys. The song feels “natural, “warm”, and “inviting” as the music is less restrained as compared to What A Life. Added versatility also gives color to the song, as noted “during the hook.” The only negative point is on rap taking on an R&B approach.

For KPopReviewed, he/she grew a bit tired over What A Life after several listens, noting that it was “very dry,” and that it was a bin where some concepts are placed to be a ‘potential hip-hop MV’. Aside from gloomy settings, the sets looked like decorations in a studio.

Added to dismay were the instrumentals, which used same “xylophonic” tunes again. On vocals, that was monotonous, and as a whole, it lacked the shine needed to stand out.

(Note: We’ll update this article to factor another missed review of KPopReviewed.)

The blogger was also not amused by Closer To You’s being “forgettable,” and “stagnant” However, it noted that the song was better as compared to What A Life, particularly on delivery of rapping and vocals. He commented further that the dark settings makes them stand out, albeit the two blending in background.

The music video tells of a cohesive storyline, which he explained briefly.

TweetNewscaster’s Overall Rating (Separate):

What A Life: 78.00%
Just Us 2: 89.33%
Closer To You: 90.00%

TweetNewscaster’s Overall Rating (Consolidated): 85.09%

Scoreboard

Aspect   Criterion What A Life Just Us 2 Closer To You
Storyline 1 Storyline 3 5 5
Storyline 2 Consistent theme 5 5 5
Appearance 3 Colorful 5 4 4
Appearance 4 Good taste 5 5 5
Appearance 5 No Halloween, Easter, etc. 5 5 5
Appearance 6 No astrology featured 5 5 5
Appearance 7 Less horror featured 5 5 5
Appearance 8 Not too revealing outfits 5 5 5
Music 9 Exciting 4 3 3
Music 10 Not too deafening 3 4 5
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 3 5
Lessons 14 Impart something beneficial for viewers 4 5 5
Other Matters 15 Sense of humor 4
Other Matters 16 Make it to mainstream media 1 1 1
Other Matters 17 Review by other sites 1 5 4
Other Matters 18 Review of MV as a whole 5 5 5
Other Matters 19 Refers to previous songs 5
Uses special effects 5
Borrows concepts from other songs 5