ITZY (있지) – ICY: MV Review

ITZY is now on our list of reviews, with their song Icy.

Even if they were rookies, they proved popular in their own right. (Congratulations!) They’re still catching up by releasing Icy, and recently, named their fandom as Midzy. I won’t be surprised if fanchant now would be “ITZY Midzy spider went up the waterspout.”

Another funny thing: See if ITZY will play the MV twice: (1) as an advertisement, (2) and itself at the same time.

We have reviewed their debut song, pointing out some things to improve (which by the way, I revised the score upward). Would it be the case on their second lead song? Let’s see here:

The story describes the journey of the girls in New York. As newcomers, many are seeing them, and felt astonished with them. At that point they performed and walked with confidence, not minding what others are talking about.

They are sharing the lesson of confidence, not minding unnecessary remarks as long as you are confident on what you are. Another lesson is on value of freedom, and enjoying life. Viewers will benefit from their feature of New York City and how the people lived. They might engage viewers to travel there.

Sense of humor is seen on 0:27, where the kid shows her facial expressions. Another funny scene is at 2:46 – 2:47, and at 2:53, during a job interview.

Review by others

KPopReviewed described ITZY’s song as very energetic, expresses confidence, and “infectious”. It continuously builds suspense and energy to keep one hooked to the song. Added point was on the projection itself, harking back to TWICE’s Likey.

Weak points were on dance breaks. Even if they’re fine, they were “too awkward.” Another were expressions, which lack conviction.

TheBiasList weighed down on Icy, noting that the group performed very well in their debut song. It added that the group will stay as it establishes its genre apart with others.

Main positive factors for this song was on the girls’ charisma, noise, and energy. Pull-down factor was on vocals, which they attempted to hit high notes. It ended by telling that “frustrating elements” would not be noticed, since they are focused more on performances.

Review as whole

I find their “Blah, blah” a bit annoying. Other than that, most of the production were very good, and it can be seen that this is well-prepared and well-budgeted. I loved also how they moved the camera as if they transition from one member to the next.

Gleaning from the title itself, it might imply winter. But going further, they are playing with the words “Icy” and “I see”. Being icy contrasts their fiery nature: Spectators at first will see on them as icy, cold-hearted girls. But let them perform, and they will bring fire on the stage/streets.

On music, I appreciate the bop tone throughout the song, the blobbing tune at chorus, and the “eh-eh” remarks at the end. Opening beat shares similarities with Red Flavor of Red Velvet (at 0:05 – 0:12).

They are following the footsteps of their elder group in the latter’s song Likey. While TWICE members are going to Canada as a group, the rookie group travels independently of each other.

Another thing that stood out for me was that ITZY engages the (non-Korean) people around them. From people looking to dancers jiving with the group, the group made sure that these people are also part of the video. This adds already more excitement to the song.

TweetNewscaster’s Overall Rating: 93.00%

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 5
Storyline 2 Consistent theme 5
Appearance 3 Colorful 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting 4
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 5
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor 6
Other Matters 16 Make it to mainstream media 3
Other Matters 17 Review by other sites 5
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Shares concepts from other groups 5

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