Red Velvet (레드벨벳) – Umpah Umpah (음파음파): MV Review

Reviews for EVERGLOW, JBJ95, THE BOYZ, and UP10TION will be released starting next week. We will also limit MV Reviews for September to focus more on misheard lyrics.


We won’t want to miss another review of Red Velvet, with their song Umpah Umpah. This is their second installment of the ReVe Festival.

So far, only RV and NCT are in the forefront of SM’s group hits this year. It’s a good thing they are catching up, keeping them afloat. Again, another good move from SM Entertainment.

As a new Reveluv, I am very excited to review them. And since this is summer, I am expecting a tempo that’s fast and exciting at the same time. This is where Power Up raised my standard over it and the group as whole. In this review, we will see if Red Velvet will live up to that expectation. Let’s start!

(Side Note: Since my application to be a Reveluv was approved, I am now part of fandom starting this August, and all members are now my biases.)

Storyline

The storyline starts with the girls in a car, journeying back home in a road. Upon reaching their house, they went to the backyard just to feel the summer (where supposedly there was a beach). But in a twist of fate, rain came. While raining, they were thinking of something to do, till the sun came and they felt no need to go outside.

Viewers will benefit from weather forecast at 2:06, as this will let us prepare for coming weather. They also featured old TV at same timestamp, letting us know what kind of TV our parents and grandparents used before. They made also a good deal playing games at 1:23 and at 1:30 – 1:38. Hope this pushes viewers to try other games, and lessen use of gadget games. Finally, they show nature awareness. See the turtle at 0:26, telling the message that these kinds are in danger of being extinct.

Red Velvet still did not waver in entertaining us with funny scenes. This is the case at 0:26 – 0:29, where they are waiting for a pedestrian turtle to cross. Second is on 1:47, on their reactions upon raining, and at 2:18 – 2:30, when the group tries to fix the TV.

Review by others

TheBiasList noted that the previous three tracks (Power Up, RBB, Zimzalabim) garnered mixed reactions on being experimental. This time, they pulled back on “classic pop”, making it tastier since Bad Boy.

If this was done by underrated groups, this will be forgotten. However, come Red Velvet, who manages it to be vocally packed and funky. The blogger liked the vocals that complement the song. It further suggested that it might be done “a little weirder”, and feels like it fits on the b-side than as a lead track.

KPopReviewed told that if we don’t like Zimzalabim so much, we can try this new song. The song still retains the “brightness and energy” which identified them as a group. He also listed some reasons why it is “addictive”: melodic chorus, main repetitions, and light instrumentals that contrast with “heavy” effects on vocals.

Not-so-good point was on itself holding back to its potentials. But overall, it was “fun” as a whole.

Review as whole

Red Velvet is at forefront in giving new concepts, making every comeback an equally exciting one. Somehow, the reason on polarizing reviews is change of themes and music, from badass (Bad Boy), drummy beat (Cookie Jar), funky tune (Power Up), retro (Sappy), carnival (Zimzalabim), and this time, calm summer.

Regarding the song, Umpah Umpah was equally exciting in its own way, albeit slowly paced. The background voice before first chorus adds lift needed in music. Instrumentals are simplified, and that is one point worth noting. Also, I find their dances very easy to learn. The only bad part of it was at the near-end, where brassy beats go with the screamers of “Umpah”.

While in Power Up, they featured the happy, thrilling part of summer, this MV features the calm part of it. They are also showing the other side of summer called 장마 (summer rain). And finally, what sets it apart from other summer tracks is showing the dual theme of rain and summer. I liked also how they improvised settings, especially at waves in near-end of the song.

With all summer tracks played this year, I’ll place it between Oh My Girl’s Bungee and WJSN’s Boogie Up. Among group’s lead tracks, I would rate it behind Power Up, but ahead of the rest of lead tracks. As to the members, Wendy, Seulgi, and Joy stood out for me.

The scenes at 1:38 and 1:40 recall the same miniature side of them in their Japanese comeback Sappy. Meanwhile, they also mentioned Ice Cream Cake in their lyrics at 1:42 – 1:43.

Joketime

Before we end, I have a joke:

[TWICE singing Like Ooh-Ahh:]

I just wanna fall in love!
Who don’t care?
My car on Jake here, Sue or gay?
Like Umpah, Umpah, I can mind hero

Joke, they got ya
GG money got ya
Take our China, huh? Umpah again!

Another joke:

 

TweetNewscaster’s Overall Rating: 93.00%
Grade: A+
Assessment: Excellent

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 5
Storyline 2 Consistent theme 5
Appearance 3 Colorful 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting 5
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 3
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor 10
Other Matters 16 Make it to mainstream media 1
Other Matters 17 Review by other sites 4
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Recalls previous song 5

Oh My Girl (오마이걸) – Bungee (Fall In Love): MV Review

Here we are on our next review, this time featuring Oh My Girl with their summer song Bungee.

Since summer is coming to an end, expect more tropical themed MVs from various groups. With the group showering again the new concept, let’s look on what’s inside the song in this review:

The storyline tells of the girls pretending as if they were at sea. It also tells of them going to elevator to reach the top. The sea and summer theme is consistent throughout the video.

Moral lesson that can be seen here is to aim high, and enjoy every moment, as illustrated by a girl doing bungee jump. Viewers will benefit as the group describes the summer life.

I find some scenes funny, particularly at 1:18 – 1:27 on how they play inside the room (1:46 – 1:47), and at 2:27 – 2:29 where we can look on how they react at the elevator. Added to that was their reactions upon bungee jumping.

Review by others

KPopReviewed finds the song as colorful, “fun and energetic” like other previous tracks. Positive notes were on the cuteness and their “bright smiles.” On members, most outstanding was Mimi on her raps. He was also pleased on them including a “little jump scene”.

However, the song needs to be given extra impact. Some points to improve were on “1, 2, 3” part which does not fit well. Another is on Mimi’s rapping that should guide the song throughout. Finally, some “childish” parts that must be improved.

TheBiasList noted that mature vocals keep the song in shape, and that it was light.

Not-so-good points were on aegyo included in the track. It lacks adventure needed as compared to previous tracks. It also described the song as tending to be “too generic,” and lacking “flair”. He adds that he wants another group that’s satisfying like Cosmic Girls.

Review as whole

Musically, the beats were not too fast, but is sustained to maintain the summer vibe. The vocals of second chorus were rendered as if one is to be swayed, even in a short time.

Oh My Girl features the target board (2:30), telling us that after falling in love (by bunging), they want to fall at the target, that is, aiming at our hearts. In all, this is cuter and more exciting than their previous track (Fifth Season). I find Hyojung the most beautiful of them all, especially on the chorus part (0:52 – 0:59).

The elevator they used (at 2:25 – 2:26) shares similarities with that of Red Velvet in their song Zimzalabim. Meanwhile, bungee jumping after being in elevator is a new concept they shown to us.

TweetNewscaster’s Overall Rating: 86.09%
Grade: B-
Assessment: Satisfactory

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 4
Storyline 2 Consistent theme 5
Appearance 3 Colorful 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting 5
Music 10 Not too deafening 4
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 3
Lessons 14 Impart something beneficial for viewers 4
Other Matters 15 Sense of humor 7
Other Matters 16 Make it to mainstream media 3
Other Matters 17 Review by other sites 4
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Uploads video to 1theK 5
Features 1theK logo 0
Shares concepts from other groups 5
Introduces new concept 5