MOMOLAND – Pinky Love: MV Review

For our series of reviews, we will touch on Momoland, with their song Pinky Love. This is the first time that the author will review a work in Japanese. Normally, I do not review Japanese comebacks, but this time will do it to emphasize again and again things they need improvement. We need to be frank on this out of love for the group.

(Side Note: I decided to add Ahin, Hyebin, JooE, Daisy, and Taeha as my biases. Nayun and Dabin are off my bias list, since Nayun still has to make up for absences, and Dabin still keeps on doing alibis, as discussed earlier.

Also, with JooE on a supposed date, don’t be surprised if she will not be included in their next comeback.)

Storyline as whole

While the storyline is lacking in the MV, the pink color is consistently being used in the video. The video is essentially a dance performance with fully-packed aegyo. Musically, the most pronounced is on the rap part before the second verse, where drums are beating.

With regards to the voice, Ahin’s vocals were fine. Nancy’s vocals were more pronounced, something I did not hear of it on Bboom Bboom and Baam.

Let’s then talk about visuals. They made good deal using special effects throughout the video. For instance, the square type at 1:41 – 1:42 recalls their previous lead song Freeze. Another point for improvement was at 1:32 – 1:34, where it should have been applied to other members, not only on Ahin and Hyebin.

Review by others

TheBiasList described the group as trying to follow on TWICE’s footsteps in Japan.

Some negative points are taken into account. First, the music being light is lacking in texture and “unbearable” when chants are added. Second, it lacks charisma needed for them to stand out. Finally, the group is replicating Bboom Bboom with limited success.

Complaints list

The group is trying to keep itself relevant, but wrong responses to these issues are pulling them down. And it’s awfully pitiful for me as a Merry.

It has been four months since I rarely pick updates from the group. This was because of various issues on them and the agency, which I will explain further as we rate agencies at year-end.

Surely this MV will not be popular unlike before, for many reasons. First of all is on the agency’s responses, starting from OT9 to OT6 (And OT5, anyone?). Second, the track is in Japanese, which normally gets lesser views than Korean counterparts. Third, mainstream media rarely uses Japanese language in promoting K-Pop groups. Finally, the track, even if it’s bop, is targeted primarily to limited market.

The group and the agency seriously need to recall the efforts they made in the past to be on that status. This will help them realize what went wrong, and how to correct it. As of today, it can be seen that they are losing sense of direction, firing one wrong response after another.

The group has soft comebacks, but these are incorrect responses, which has drastic effects on them. In fact, hardly anyone noticed that they have a comeback. They should’ve debuted as subgroup or be given solo careers first. Fix issues first or take a long break. Take cue from what the other agencies are doing. Because at the rate they are going, their act of performing incomplete again and again – and incorrect responses – will not make the group last.

Finally, I am not pleased with Dabin doing something else, while her other members are performing. This is something you won’t see from other groups.

TweetNewscaster’s Overall Rating: 70.91%
Grade: F
Assessment: Failed

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 2
Storyline 2 Consistent theme 5
Appearance 3 Colorful 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting 1
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 4
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 4
Lessons 14 Impart something beneficial for viewers 3
Other Matters 15 Sense of humor 8
Other Matters 16 Make it to mainstream media 1
Other Matters 17 Review by other sites 3
Other Matters 18 Review of MV as a whole 2
Other Matters 19 Goes back to previous song 5
Completeness of members 0

CLC (씨엘씨) – Devil: MV Review

This time, we will feature again CLC, with their new song called Devil.

This will be the third comeback this year, and I am very pleased that they are catching up. Now that they are giving us something new, will this suit the author’s personal tastes? Let’s start!

(Side Note: Notice that CLC and (G)I-DLE follow the same pattern of releasing their MVs. So, expect another (G)I-DLE comeback by October.)

The storyline starts with girls in a table, sharing meals together. While at first it seems fine dining with each other, they are later trying to stab each other at the back.

So far, the moral lesson that can be grasped here is not to test other’s patience, or abuse their kindness. They supposedly wanted to show us that they “tried to be so polite,” but push them to the limits, where we can see their devilish side. Meanwhile, viewers will be taught to fix busted lights (0:40), play darts (0:44), and eat cereals (0:34).

Review by others

TheBiasList observed that the group returned back to “bright, addictive” concept. The musical palette being used helped keep the song stand out. What’s notable is on drawing music from the 50s, giving fresh start for the tunes and music as whole.

The rap was correctly placed where the rest of the song breathes, and its “sly” pre-chorus surprises us with new kind of build-ups. The blogger wanted more of it, but it’s a good start.

KPopReviewed noted that the group made so many comebacks this year. For positives, it was also “colorful and upbeat”, complementing it with their mature sounds. Overall, this was a great track.

Review as whole

They steered away from the badass, feministic concept that once defined them. This is a bit good, challenging them to be versatile. This move also lets them offer something new to Cheshires and other K-Pop fans.

Foremost is on adding funny scenes, absent in No and Me. They rendered it in a way that is not provocative, but enough to lift our moods. Funny scenes revolve more on “stabbing” each other, at 1:14 – 1:17, 1:22 – 1:24, 1:27 – 1:30, and at 1:35 – 1:37. Added funny scene was that of Seungyeon at 0:32, when about to be caught red-handed, pretended to eat the soap.

Second is on reintroducing the colorful bop performance, harking back to their special song No Oh Oh.

Finally, I find Yeeun’s raps quite modest. Maybe she toned it down to fit what’s required when doing happy bops like this. That’s okay.

Like, dislike

The only thing I personally disliked was on featuring horror (at 2:02 till end of video). I would prefer to cut this out, and this is they must improve next time.

Personally my most favorite tune is at interlude (2:18 – 2:30), where their bop tune at that point is very pleasing to ears. The members that stood out were Yeeun, still on her raps, and Elkie, when it comes to vocals and the way she acts.

Other netizens commented that CLC’s Devil reminds them of Red Velvet’s Russian Roulette. And similarities like revenge and bop-filled themes can be gleaned between the two songs.

TweetNewscaster’s Overall Rating: 84.55% (Updated)
Grade: C+
Assessment: Improving

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 5
Storyline 2 Consistent theme 5
Appearance 3 Colorful 5
Appearance 4 Good taste 4
Appearance 5 No Halloween, Easter, etc. 1
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 1
Appearance 8 Not too revealing outfits 5
Music 9 Exciting 5
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 5
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor 10
Other Matters 16 Make it to mainstream media 4
Other Matters 17 Review by other sites 4
Other Matters 18 Review of MV as a whole 4
Other Matters 19 Shares concepts from other groups 5
    Uploads video to 1theK 5
    Features 1theK logo 0

X1 (엑스원) – FLASH: MV Review

For our another set of MV Reviews, we will now feature X1, on their debut song called Flash. For a bit of info, the group was composed of top 11 talents who are on the same line with other Produce 101 trainees.

Unfortunately, their debut was mired with accusations of vote-rigging, which struck down to the group as well. As a consequence, it was hard for the group to secure endorsements or features. Let’s see if their agency responded to it well, as we will rate the agencies at year-end.

Hope this MV Review will help in promoting the group, and somehow, help them recover from this untoward incident. Let’s start!

Viewers will benefit from appreciation of butterflies. Somehow, beyond showing butterflies, this implies the value of them in food production. This feature will also let them appreciate beauty of nature.

Review by others

TheBiasList told that the track is in the right direction, and can be counted on as one of “iconic” releases. And even if the sound is familiar to our ears, the song Flash is arranged well. Most “robust” moment is on their pre-chorus.

Not so good point was on their chorus, which looks mediocre. It would have added hooks rather than the electronic music. This makes pre-chorus more exciting than its next part, which they must improve on.

KPopReviewed viewed Flash as quite “good” and “intense,” with dance tracks building up throughout the whole song. It also viewed the pre-chorus as the centerpiece, and the chorus as having adlibs. Visuals were his favorites. On the other hand, the weakest point was on the instrumentals getting “neutral” and dropping.

Review as whole

Their debut song shows various symbolisms, that are very simple enough to understand. First is on butterfly and kite. These things imply that they want to fly up, telling who they are and what they want to be. And second is on the title itself, which states their status as people in fame.

On music, the sparking tune can be heard in some parts. Notable example of that is from 0:10 – 0:14. The voices were also enough to make the song energetic. With regards to choreography, I find their hand moves very impressive at 0:38, since they are in sync.

For our final part, some improvements are suggested. First, while virtually all dance moves in chorus were easily learned, the difficult part is on 1:17 – 1:20. Second, figure out what 2:17 is about in relation to whole music. It can be deleted without affecting the other parts of MV. Finally, they have to make their storyline clear, or provide summary of what their MV is all about.

TweetNewscaster’s Overall Rating: 85.26%
Grade: B-
Assessment: Satisfactory

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 3
Storyline 2 Consistent theme 5
Appearance 3 Colorful/expresses emotions 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting 5
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 4
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 3
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor/expresses emotions 5
Other Matters 16 Make it to mainstream media 2
Other Matters 17 Review by other sites 4
Other Matters 18 Review of MV as a whole 5
Other Matters 19