MOMOLAND – Pinky Love: MV Review

For our series of reviews, we will touch on Momoland, with their song Pinky Love. This is the first time that the author will review a work in Japanese. Normally, I do not review Japanese comebacks, but this time will do it to emphasize again and again things they need improvement. We need to be frank on this out of love for the group.

(Side Note: I decided to add Ahin, Hyebin, JooE, Daisy, and Taeha as my biases. Nayun and Dabin are off my bias list, since Nayun still has to make up for absences, and Dabin still keeps on doing alibis, as discussed earlier.

Also, with JooE on a supposed date, don’t be surprised if she will not be included in their next comeback.)

Storyline as whole

While the storyline is lacking in the MV, the pink color is consistently being used in the video. The video is essentially a dance performance with fully-packed aegyo. Musically, the most pronounced is on the rap part before the second verse, where drums are beating.

With regards to the voice, Ahin’s vocals were fine. Nancy’s vocals were more pronounced, something I did not hear of it on Bboom Bboom and Baam.

Let’s then talk about visuals. They made good deal using special effects throughout the video. For instance, the square type at 1:41 – 1:42 recalls their previous lead song Freeze. Another point for improvement was at 1:32 – 1:34, where it should have been applied to other members, not only on Ahin and Hyebin.

Review by others

TheBiasList described the group as trying to follow on TWICE’s footsteps in Japan.

Some negative points are taken into account. First, the music being light is lacking in texture and “unbearable” when chants are added. Second, it lacks charisma needed for them to stand out. Finally, the group is replicating Bboom Bboom with limited success.

Complaints list

The group is trying to keep itself relevant, but wrong responses to these issues are pulling them down. And it’s awfully pitiful for me as a Merry.

It has been four months since I rarely pick updates from the group. This was because of various issues on them and the agency, which I will explain further as we rate agencies at year-end.

Surely this MV will not be popular unlike before, for many reasons. First of all is on the agency’s responses, starting from OT9 to OT6 (And OT5, anyone?). Second, the track is in Japanese, which normally gets lesser views than Korean counterparts. Third, mainstream media rarely uses Japanese language in promoting K-Pop groups. Finally, the track, even if it’s bop, is targeted primarily to limited market.

The group and the agency seriously need to recall the efforts they made in the past to be on that status. This will help them realize what went wrong, and how to correct it. As of today, it can be seen that they are losing sense of direction, firing one wrong response after another.

The group has soft comebacks, but these are incorrect responses, which has drastic effects on them. In fact, hardly anyone noticed that they have a comeback. They should’ve debuted as subgroup or be given solo careers first. Fix issues first or take a long break. Take cue from what the other agencies are doing. Because at the rate they are going, their act of performing incomplete again and again – and incorrect responses – will not make the group last.

Finally, I am not pleased with Dabin doing something else, while her other members are performing. This is something you won’t see from other groups.

TweetNewscaster’s Overall Rating: 70.91%
Grade: F
Assessment: Failed


Aspect   Criterion Points
Storyline 1 Storyline 2
Storyline 2 Consistent theme 5
Appearance 3 Colorful 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting 1
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 4
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 4
Lessons 14 Impart something beneficial for viewers 3
Other Matters 15 Sense of humor 8
Other Matters 16 Make it to mainstream media 1
Other Matters 17 Review by other sites 3
Other Matters 18 Review of MV as a whole 2
Other Matters 19 Goes back to previous song 5
Completeness of members 0

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