KARD – Dumb Litty: MV Review

For our another review, we will touch on KARD, with their song Dumb Litty. For a bit of info, they are a co-ed group (boy and girl group) composed of BM, Jiwon, J.Seph, and Somin, under DSP Entertainment.

This is the first time we will review a co-ed group. While this type is not new, they normally find it hard as they’re eclipsed by boy and girl groups. Eventually, they have to create own style that suits their need, like what BM did now. Hope this also helps them be known as such in the sea of K-Pop. Let’s start!

Review as whole

Dumb Litty features various mythologies throughout the video, art, and sculpture (1:28). The most obvious is at 2:39, where BM represents Zeus.

This is essentially a mixture of different cultures infused in the MV, with a modernistic approach. Tales shown are borrowed from Greek and Norse stories. However, another touch of Mexican tale is apparent at 2:37, where J.Seph dresses a feathery headgear.

The music in general uses strong voices, becoming fiercer as it synthesizes. Thumping tune can be heard in the video, and added depth is noted on final chorus. At that point, their vocals go with the flow of strong beats.

As can be seen in the video, they are telling us a simple message:

Being in lofty position is fine, but sometimes it can prevent us to go further or see what’s happening below. That’s why we struggle to be free from the high seat, even once in a while.

At 1:02, BM holding a hammer best describes this by breaking a chain. For Jiwon (0:21), she holds a sword while in virtual jail, signaling impending desire to break free. J.Seph smashing art at 2:34 – 2:36 tells of freedom from being defined as perfect. Finally, Somin (2:21) holding flower anchors on need to bloom and flourish.

Review by others

TheBiasList doesn’t like the superficial hype present in Dumb Litty. Even if BM itself produced the whole performance for themselves, it was not as enticing as expected. The only hype seen is on being loud, nothing else.

Charisma present in KARD just plays minor factor in the song. Instrumentals are trapped in “clatters and claps”, without substance. And for the rating, it was one of the lowest to date.

KPopReviewed deemed the group as creating more intense songs, with it as most powerful to date. Performance focuses more on rapping, which highlights their talents. Sustained vocals and “exotic” instrumentals give meat to the song. Lines and shots of each of them were fair enough, and they made best effort to charm us.

TweetNewscaster’s Overall Rating: 83.64%
Grade: C+
Assessment: Improving

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 4
Storyline 2 Consistent theme 5
Appearance 3 Colorful/color fits emotions 4
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 3
Music 9 Exciting/Expresses emotions 5
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 4
Lessons 13 Moral lesson clearly stated 5
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor/expresses emotions 7
Other Matters 16 Make it to mainstream media 2
Other Matters 17 Review by other sites 3
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Uploads video to 1theK 5
    Features 1theK logo 0
    Introduces new concepts 5

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