ONEUS (원어스) – LIT (가자): MV Review

For the second time, we will now review ONEUS, with their newest song Lit.

So far, it’s satisfying that their agency is generous in providing comebacks needed to keep them afloat. With that in mind, would the group keep up with the rest? Let’s see:

Review as whole

The whole music video portrays everything Korean – from halls, artworks, traditional fans and houses, instruments, and even Korean red-faced mascot. Simply stated, it’s their culture summarized in a song.

With regards to the music, it was moderately paced. Korean stringed instruments dominate most parts of the song, trying to steer away from mostly-complained EDM tunes. The modern tune, on the other hand, is most pronounced at the near-end of video. On its ability to waken me up, I would rate it ahead of Twilight, but behind Valkyrie. For dances, I liked their choreography, which is both exciting and easy to learn.

Just like Twilight, 1theK logo is featured at the beginning and end of MV (0:03 when the gong strikes and at 3:57 – 4:00). In addition, we can see it at 0:27 – 0:29 and 3:05 at the post.

There will be some changes here. Starting with Lit, reviewed MVs uploaded in the channel will earn 10 points. This is (1) to recognize the advocacy, which we shall discuss sometime, and (2) as consideration for agencies who believe in channel’s great potential.

Review by others

TheBiasList find it troubling that the group started with energetic tunes, only to falter subsequently. While traditional and modern music is being mixed together, it has no interesting effect. It should’ve been more “melodic”, and should’ve showered more energy on the song. Positives include Seoho’s lines, and “excellent” bridge.

KPopReviewed noted that Korean music is rarely used in the EDM-dominated genre. To add, it expressed the other side of the group – colorful, fun, and appealing. The music was quite plain albeit it transitioned from traditional to modern music. Worse, the song-speaking employed lacks direction and dynamics.

TweetNewscaster’s Overall Rating: 90.00%
Grade: A-
Assessment: Very Good

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 5
Storyline 2 Consistent theme 5
Appearance 3 Colorful/color fits emotions 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 4
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting/Expresses emotions 5
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 4
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor/expresses emotions 6
Other Matters 16 Make it to mainstream media 1
Other Matters 17 Review by other sites 4
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Uploads video to 1theK 10
    Features 1theK logo 5

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