SuperM – Jopping: MV Review

After being inactive out of respect to Sulli, we will now publish MV Reviews for October, alongside existing November releases. Please be patient as we release the articles one by one.

Expect surge of reviews. To prevent too many Pingbacks, some links are removed for reviewers’ convenience.


For a bit of info, SuperM is a supergroup composed of select members from different groups: Baekhyun and Kai (EXO), Taemin (SHINee), Mark and Taeyong (NCT), and Ten and Lucas (WayV).

I rarely do reviews on K-Pop MVs rendered in other language, if it caters to limited audience. In this case, we will review Jopping since it caters to wider audience – the West.

We are fortunate to experience this kind of setup. This is the first time in K-Pop that members from different groups merge to form a single supergroup. Let’s see how far this can go, as we go on reviewing them.

The storyline tells of them having different adventures like driving helicopters, cars, and heavy vehicles. As the story goes on, they have been met at the single stage, where they exert high efforts.

Likes

I appreciate that SuperM is bringing K-Pop near the West (and adjusting language preferences), something other groups and acts rarely do. Gleaning from the lyrics itself, it has a large chunk of English, with few Korean phrases unlike normal K-Pop songs.

Other positives need to be mentioned too. SuperM made a good deal introducing a new concept called Jopping. This is a combination of the words “jumping” and “popping”.

They also made good use of special effects. This can be seen at start of the video. Effects featured include long lines, moving lights, and sparking lights. Added to that, the dance steps at chorus is also easy to learn and energetic at the same time.

SuperM features Dubai and Burj Khalifa, where a member dances in the middle of Arabian desert. It features also a complete Colosseum, where ancient games were being held. In essence, they are telling us the message that like the gladiators, and amidst hardships they face, they will show something spectacular like this SuperM project.

Dislikes

The only problem is on repeating “Jopping”. Why? It reminds me of similarly sounded track Shopping (셔핑) by Ryan Bang (방현성). There the word “Shopping,” is also oft-repeated in the chorus.

Back to the unwitting mistake made, especially at 3:30, where the drone’s shadow is seen above the members. I don’t know if they included it by mistake, or it was intended.

Another particular thing that I dislike is on how they underlined the “U” in SuperM’s branding. If one might not be careful enough, some will interpret it as removing the U, and that would be awful. Actually, Kai made this true as he unwittingly misspelled it.

The breaking point is on the final chorus. I disliked some attaining high notes, since that is not the way to finish it with an impact. Aside from this, the final chorus do irritate with that sprinkle of high notes.

Review by others

KPopReviewed took on a different outlook on SuperM. The track provided an epic and superb performance as it progresses. A lot of tension can be seen, and special effects were fully used to highlight this. Beats were fast and energetic, and provided enough impact to make it more memorable for him.

SuperM’s concept raised eyebrows of TheBiasList, who preferred that fans come to K-Pop, rather than the other way around. But the blogger liked the track. On the positive side, it did not attempt to imitate what’s existing in American music. It uses wild tunes, with the intention of giving polarizing remarks. And it’s okay as it sprinkles more Korean lyrics in the music.

TweetNewscaster’s Overall Rating: 89.47%
Grade: B+
Assessment: Good

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 4
Storyline 2 Consistent theme 5
Appearance 3 Colorful/color fits emotions 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting/Expresses emotions 5
Music 10 Not too deafening 4
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 3
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor/expresses emotions 6
Other Matters 16 Make it to mainstream media 5
Other Matters 17 Review by other sites 4
Other Matters 18 Review of MV as a whole 4
Other Matters 19    
       

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s