Reviews for WJSN, ASTRO, and South Club will be published some time.
For the third time, we will review a rising group MAMAMOO, in their latest lead track Hip.
As TheBiasList pointed out, this year has been the most profitable one for the group, thanks to RBW. We’ll discuss this as we rate the agency at year-end. But for now, we will look at them first.
(Side Note: Congratulations also to Mamamoo for being the winner in Queendom!)
Storyline as whole
The story tells of the group having various roles they are playing. Solar doing boxing, being a singer, and dressing as a fairytale princess, Moonbyul doing an acting, Wheein as drummer, doing art and protesting, and Hwasa as president.
Based on the various roles they play, they might want to impart us that regardless of our hobbies or businesses, we have to be fashionable.
Some noticeable aspects can be gleaned here. First, I find Moonbyul’s raps very fast, and is repeated thrice. That gives the air of silence everytime she does it.
While the group managed to be swaggy and strong, they still did not abandon the funny and cute side, apparent since Gogobebe. Hwasa being dressed as president is one of the funniest with the way she reacts, and her being with the child gives a bit of cuteness in the otherwise strong vid. Because of this, it will be an added point to them.
Hwasa and Moonbyul this time definitely became the stars in this MV.
RBW is consistent in featuring the 1theK logo, as seen at the end of video.
Review by others
KPopReviewed deemed the group’s track as worthy of discography. The strong side of them is being pulled off elegantly, and it is moderate. While it was not their strongest to date, their elements that defined them are still present. He gone far to interpret it as the group in three universes.
TheBiasList pointed out how effortless and direct the group is when it comes to chosen genre. Instrumentals combine synths and strings, pointing out the groove and setting direction straight. While restrained and monotonous, they got the charisma needed to sustain Hip the whole time.
TweetNewscaster’s Overall Rating: 94.55%
|Appearance||3||Colorful/color fits emotions||5|
|Appearance||5||No Halloween, Easter, etc.||5|
|Appearance||6||No astrology featured||5|
|Appearance||7||Less horror featured||5|
|Appearance||8||Not too revealing outfits||4|
|Music||10||Not too deafening||5|
|Dance||11||Learned easily even by beginners||5|
|Dance||12||Not too sensual||4|
|Lessons||13||Moral lesson clearly stated||5|
|Lessons||14||Impart something beneficial for viewers||5|
|Other Matters||15||Sense of humor/expresses emotions||8|
|Other Matters||16||Make it to mainstream media||1|
|Other Matters||17||Review by other sites||4|
|Other Matters||18||Review of MV as a whole||5|
|Other Matters||19||Uploads video to 1theK||10|
|Features 1theK logo (Bonus)||5|
|Prominently features 1theK vid (Bonus)|
|Shows cute and fun side||5|