MOMOLAND (모모랜드) – Bboom Bboom (뿜뿜): MV Review

This time, we are now doing a music review of MOMOLAND’s hit song Bboom Bboom.

It may be remembered in my previous write-up that I will do a MV review of it for sure. Well, here it is.

It was recently announced that the group will do another lead song next week. While we are waiting for this, we will first review their hit song. I understand that this was a year ago, and I had to do this just to show you how I rate one of my favorite K-Pop songs.

I also understand that the group “released” it already for so long, but somehow this will help them in their next projects.

You may enjoy first their video here before reading the review itself:

Storyline

  1. Video must have a storyline – 5 points

The storyline must be clear enough even for non-Koreans to understand. Otherwise, they have to explain what the storyline is all about.

1theK, in its official YouTube page, provided a glimpse of the storyline behind Bboom Bboom. It stated that:

The title track ‘BBoom BBoom’, meaning ‘giving off charms’, describes an interesting story ‘to show off my charm so that the person I have a crush on likes me.’   

  1. Theme must be consistent and clear – 5 points

They consistently featured a TV shopping channel, alongside their usual plain studio scene. This represents their desire to buy and get the heart of the boy. On the other hand, this might represent their personality as selling themselves to a boy by showing what they got – in this case, various items.

Appearance

  1. The music video as a whole must be colorful – 5 points

I must say that the video is so colorful, and they set it appropriately. The shopping side looks pale, but anyway this served also as an icebreaker. Meanwhile, the gloomy side where Daisy raps is an exception, and I understand this as it was in a slow tempo.

  1. Must be done in good taste – 5 points.

I did not see anything awkward or gross in this MV.

The group made a good choice with regards to this. Yeonwoo in the bridge danced herself in a silhouette instead of revealing herself.

  1. Does not celebrate Halloween, Easter, or similar celebrations – 5 points

No celebrations of any sort was seen in the video, except on throwing confetti at 3:15 – 3:19. The confetti represents the triumph they get when they already attracted the man they love.

  1. Does not feature astrology – 5 points

Nothing in the video featured any kind of astrology.

  1. Less horror is featured in the video – 5 points

I did not see something scary in Bboom Bboom.

  1. Not too revealing outfits –  4 points

While their outfits were not too revealing, they wear short outfits most of the time.

Music

  1. Ability of the music to excite the listener – 5 points

As what I said in my past article, Bboom Bboom clearly hit it right. Together with PENTAGON’s Shine, I almost killed the play button several times with this. And it did not only excite me, but also many Filipinos.

  1. Music should not be deafening on the ears – 4 points

The only factor for that score was that the jazz tune is deafening when played too loud.

Dance

  1. Dance can be learned easily even by beginners – 5 points

I must say that this deserves a perfect score. As we see, many people from all walks of life – from young ones to oldies – learned this song even if they don’t love K-Pop. And I personally can attest to that, as I learned it easily.

  1. Dance must not be too sensual – 4 points

That primarily points out on Yeonwoo on the silhouette. She should have featured only herself with that dance and style at 2:42 – 2:45 throughout the whole bridge, if she wants to do a sexy dance.

Lessons

  1. Moral lesson must be clearly stated – 2 points

I haven’t see something that viewers will learn, particularly on moral lessons.

  1. They must impart something beneficial for their viewers – 5 points

Viewers could learn something even a bit from them, especially on featuring a shopping channel. Daisy and Jane doing exercises, on a mat and hoop respectively, will tell the viewers to move their body. Exercise is good for the health.

Other Matters

  1. Inject sense of humor in the music video – 10 points

I find some scenes in the video funny.

For instance, Nancy was sad, and afterwards pouts her face at 0:21 – 0:23. Then at 2:06 – 2:09, Nancy rushed to finish her make-up. I find this funny as she thinks on how to beautify herself, then as she realized it, she rushes to her make-up.

Another funny part is at 1:23 – 1:29, when JooE had gone crazy after taking a juice drink.

  1. Ability of the song to make it to mainstream media – 5 points

With exciting tune, no doubt it reached mainstream media. Many celebrities also danced to this tune. And I always hear it even when I am going to work.

And for the information of everybody, this had not only reached mainstream media. This has also been played at a funeral! Watch this:

  1. Review by other sites – 5 points

Comments from netizens follow:

The song is so catchy wtf

Idc if this is “copied” or not, this song is always in my mind.

Jooe’s energy is so infectious, she’s so crazy and fun and cute and omg I’ve got the biggest girl crush on her!
We all have that song you play so many times till u get sick of it. I am never going to get sick of this one
SOMEBODY HELP ME, THIS IS SO ADDICTIVE

Seoulbeats summarized the song as “disorganized”. However, it noted that the group used JooE’s viral energetic performance of “Wonderful Love,” and integrated it into the video. It is not surprising why JooE, alongside Daisy, has the most energetic moves in the video.

It seems disorganized, as other members like Taeha in the infomercials were given only split seconds to be featured. On the visuals, it suggested that less time be allocated on featuring the dance, and more time be given to shopping commercials. Its positive note is on the catchy graphics.

Obsessed and Assessed reviewed the video very positively. In fact, it told that he/she might recommend it. The blogger made a good observation that the video was full of energy. Though not original, it was fun, to say the least. The blogger ended the article telling that it was a very good start for the group for 2018, and hopes that JooE’s popularity will take her fellow members too.

(By the way, if you will ask Filipinos about this, JooE is not so famous unlike Nancy.)

AllKPop reviewed Bboom Bboom as going away from their usual merry-go-round concept. It reviewed positively the elements of music present except the rapping part.

TheBiasList also noted JooE’s rising popularity, which made her group known. It also noted that the group were fortunate to pair with producer Shinsandong Tiger, who made a suitable tune for them. Nevertheless, it was not catchy enough.

  1. Review of the music video as a whole – 5 points

So far, this is one of my favorite K-Pop dances. They used dual themes to render it not too boring. Aside from that, they made a good choice on music and dance.

  1. Other factors
  • Features the 1theK logo – 5 points

MOMOLAND is part of 1theK group.

The logo is featured on several instances. But the most conspicious part is that of JooE, where she dances upon taking a juice drink.

  • Ability to inspire other songs – 5 points

It should be remembered that SATURDAY drew inspiration on this, through their song Wi-Fi. As a full-pledged Merry, I also noticed that, but I don’t care. It’s so sad that some Merries treated this negatively.

Meanwhile, I also noticed that the instrumental of Wi-Fi can be sung with lyrics of Bboom Bboom. Try that by clicking here and singing Bboom Bboom at the same time. It is because their tune also shares similarities with the hit song.

  • Music reaches funeral shops – 5 points

Recently updated this article to reflect unusual events that may be given credit. This is also to fulfill my promises in the next article regarding this.

It is given that we play the happy tracks upon the request of the deceased. This is not in any way amounting to disrespect to the solemnity of the burial rites. But somehow, playing tracks like Bboom Bboom tells the relatives not to grieve so much, and instead remember the happy moments with them.

TweetNewscaster’s Overall Rating: 94.54%

Final Words

I may have rated it too high, but they had satisfied almost all of the criteria I laid earlier.

As for this group, this song became a turning point for their rise in popularity.

Many don’t know that this would be their last song if Bboom Bboom did not prosper to what we know today. MOMOLAND would have to undergo the same situation Wanna One and I.O.I. experienced when they disbanded.

This song helped them to be on the radar, alongside other famous groups like BTS and TWICE. With some points for improvement, hope this helps them in their succeeding projects. And who knows, they might be recognized as one of the leading groups in the industry.