ONEUS (원어스) – LIT (가자): MV Review

For the second time, we will now review ONEUS, with their newest song Lit.

So far, it’s satisfying that their agency is generous in providing comebacks needed to keep them afloat. With that in mind, would the group keep up with the rest? Let’s see:

Review as whole

The whole music video portrays everything Korean – from halls, artworks, traditional fans and houses, instruments, and even Korean red-faced mascot. Simply stated, it’s their culture summarized in a song.

With regards to the music, it was moderately paced. Korean stringed instruments dominate most parts of the song, trying to steer away from mostly-complained EDM tunes. The modern tune, on the other hand, is most pronounced at the near-end of video. On its ability to waken me up, I would rate it ahead of Twilight, but behind Valkyrie. For dances, I liked their choreography, which is both exciting and easy to learn.

Just like Twilight, 1theK logo is featured at the beginning and end of MV (0:03 when the gong strikes and at 3:57 – 4:00). In addition, we can see it at 0:27 – 0:29 and 3:05 at the post.

There will be some changes here. Starting with Lit, reviewed MVs uploaded in the channel will earn 10 points. This is (1) to recognize the advocacy, which we shall discuss sometime, and (2) as consideration for agencies who believe in channel’s great potential.

Review by others

TheBiasList find it troubling that the group started with energetic tunes, only to falter subsequently. While traditional and modern music is being mixed together, it has no interesting effect. It should’ve been more “melodic”, and should’ve showered more energy on the song. Positives include Seoho’s lines, and “excellent” bridge.

KPopReviewed noted that Korean music is rarely used in the EDM-dominated genre. To add, it expressed the other side of the group – colorful, fun, and appealing. The music was quite plain albeit it transitioned from traditional to modern music. Worse, the song-speaking employed lacks direction and dynamics.

TweetNewscaster’s Overall Rating: 90.00%
Grade: A-
Assessment: Very Good

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 5
Storyline 2 Consistent theme 5
Appearance 3 Colorful/color fits emotions 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 4
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting/Expresses emotions 5
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 4
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor/expresses emotions 6
Other Matters 16 Make it to mainstream media 1
Other Matters 17 Review by other sites 4
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Uploads video to 1theK 10
    Features 1theK logo 5

BOL4 (볼빨간사춘기) – Workaholic (워커홀릭) and 25: MV Reviews

As I’m reviewing Workaholic, I am sensing that views are still low despite me having so many write-ups. I am seriously considering taking a rest if number of views still did not improve.


We are now again on a roll of various reviews, starting with BOL4, or Bolbbalgan4, with their songs Workhaholic and 25. It’s best to combine these reviews, as they are releasing these at the same time. For convenience, we will refer to Workaholic as first, and 25 as second.

This is our second review of their work, and I do hope that their comebacks mean a lot for them to be known everywhere. Let’s start!

(Side Note: Pardon also for not reviewing Stars Over Me, released last March. I only reviewed Bom due to ignorance. Our apologies.)

Storyline

The first MV tells of a girl rushing to go home, then sleeps upon reaching. Morning comes, then she rushes again to work. Supposedly being fed up, she was given baseball bat, and was being blindfolded by her co-workers. There she tries to hit everything.

At 2:57 – 3:00, she had thought of having a party, just to take a break from endless work routine. Upon returning, she encounters workers who gone wild in their own party, smashing everything and scattering things everywhere.

The second MV is laid in a TV travel show, where it discusses how they travel, and what they are doing in their 25th year. They are seen sleeping in tent, and doing various hobbies. The final point of the story focuses on them awakening with full of gifts. They make use of these contents to make a party hall.

Workaholic puts emphasis on people being overworked. Impliedly, this tells of work and time management. Viewers will learn on what’s happening in the workplace, especially if they are not yet employed. This will help them prepare for demands being portrayed in the video.

The funniest thing in the scene was that of 2:29 – 2:37, where the girl being blindfolded tries to hit everyone. Just look at their reactions.

The moral lesson on 25 is more on celebrating life despite being in advanced age. Another lesson is on dealing with age crisis such as this one. Viewers meanwhile will benefit from being conscious of historical equipments like TV (2:01 – 2:02) and old telephone (1:05). It also features teepee (Indian hut) with cactus at 0:55, and musical ticker at 1:05.

Review by others

TheBiasList noted that being “less polarizing,” the duo stands greater chance to be on top of charts. This is formula BOL4 is holding on. It also noted that the instrumentals of Workaholic provide fresh tunes, like the “groovy bass” organ, and “percussive breakdown”.

He was not impressed on the “quirky indie” pop that the duo chose, not to mention dislike of Jiyoung’s vocals and lack of interest on the song itself.

KPopReviewed wrote that the first music was their most mature yet cool so far. Jiyoung’s vocals are “nice”, added with their autotune and use of guitars. Overall, he was impressed on the song’s new direction.

The second song met expectations, aligning itself from their previous tracks. While the instrumentals were steady, it emphasized Jiyoung’s voice. Weak point was on chorus being dwarfed by the rest of the song.

Review as whole

The first music employs guitary tune, and the duo frequently uses rap to keep the music going. Added variety was their swinging tune at 1:20 – 1:28. They just have to tone it smoothly next time.

Meanwhile, the second music was bubbly at first 22 seconds, then afterwards hidden behind other instrumentals. The build-up played in the song is placed where appropriate, as the tune follows a hilly ride.

Still, like their previous song Bom, Jiyoung is always present in the first MV most of the time, while her twin Jiyoon is not visible. The latter only appears at the second MV, where they are both being shown. Gleaning from comments, Jiyoon is a very shy person, and doesn’t want to be in camera always.

Jiyoung added a little touch of cuteness at 0:54, which I liked very much. This is needed as to impart us the value of feeling young forever.

Eye-openers

Workaholic should also serve as eye-opener for all of us working everday, and even for K-Pop as a whole. While we are struggling to make both ends meet everyday, there is always a time for us to rest and unwind from the crazy work rush happening today.

On visuals of 25, we are reminded of various things, like the TV, puzzle (1:40 – 1:42) being destroyed, popped balloon (1:45 – 1:47), and mirror (1:49 – 1:57). Summing up, they want to tell us this message:

“We are fixing problems and completing our lives in our prime. But we realize later that these are worthless, as we get older and take reflection of ourselves.”

TweetNewscaster’s Overall Rating: (Separate)
Workaholic: 87.37%
25: 85.26%

Grade: B-/B-
Assessment: Satisfactory/Satisfactory

TweetNewscaster’s Overall Rating: 86.32% (Consolidated)
Grade: B-
Assessment: Satisfactory

Scoreboard

Aspect   Criterion Workaholic 25
Storyline 1 Storyline 5 5
Storyline 2 Consistent theme 5 5
Appearance 3 Colorful 4 5
Appearance 4 Good taste 5 5
Appearance 5 No Halloween, Easter, etc. 5 5
Appearance 6 No astrology featured 5 5
Appearance 7 Less horror featured 5 5
Appearance 8 Not too revealing outfits 5 5
Music 9 Exciting 5 4
Music 10 Not too deafening 4 5
Dance 11 Learned easily even by beginners
Dance 12 Not too sensual
Lessons 13 Moral lesson clearly stated 5 5
Lessons 14 Impart something beneficial for viewers 5 5
Other Matters 15 Sense of humor 9 6
Other Matters 16 Make it to mainstream media 2 2
Other Matters 17 Review by other sites 4 4
Other Matters 18 Review of MV as a whole 5 5
Other Matters 19 Uploads video to 1theK 5 5
Features 1theK logo 0 0

WJSN (우주소녀) – Boogie Up: MV Review

For our music video review, we are featuring this time WJSN, with their newest song “Boogie Up”.

They have a dual name: WJSN and Cosmic Girls. For purposes of formality, we’ll opt for the former name. But as we discuss them, “Cosmic Girls” will be used.

Since summer is here, and the weather is favorable, would the author give favorable rating for them? You may watch their MV first before proceeding to the review proper:


Storyline

  1. Video must have a storyline – 5 points

The storyline revolves on them in a room, engaging themselves to sleep together. Upon sleeping, they dream of going outside to various places.

1theK, in its official YouTube page, provided a storyline for this MV:

Summer is running with the blue sky, clear clouds and the members playing around the beach. Pure and mysterious and therefore more fascinating WJSN presents an unexpected season this time. This is a special new song of WJSN, which will be the background music of this summer.

Title track “Boogie Up” has the clear and refreshing charm of WJSN, who is going to spend the summer with roommates. The song develops fast with magnificently arrangement, providing a refreshing and comfortable relaxation instead of extreme exception and transformation. It is a uniquely charming party music stimulating the band’s cheerful energy and soft flow instead of the strong energy overwhelming the audiovisual side.

  1. Theme must be consistent and clear – 5 points

The summer theme is clearly featured throughout the whole video.

Lessons

  1. Moral lesson must be clearly stated – 5 points

We can see some moral lessons here, especially on friendship. Also obvious is on going out and enjoying the summer.

  1. They must impart something beneficial for their viewers – 5 points

Viewers will find some things featured that will benefit them. This is more on fitness.

At 1:37 – 1:38, where they feature skates…

At 1:59, where they featured basketball…

And at 2:48 – 2:49, where they featured parlor games:

Other Matters

  1. Inject sense of humor in the music video – 10 points

Some scenes are funny enough to merit perfect score.

First at 0:31, where one pops a bubble gum.

Second is at 1:35 – 1:36, where the four members pose as bowling pins. These four “fall apart” upon being hit by basketball.

  1. Ability of the song to make it to mainstream media – 1 point

I don’t see any compelling reason for it to be featured on TV and radio.

  1. Review by other sites – 5 points

TheBiasList noted that Cosmic Girls established their style that is “spacey” and “synth-dripped”. Get off that style, and see the girls suffer. This might be the case for them featuring summer, which the blogger doesn’t like.

The groove present is sustaining them throughout the whole song. On the music, it was very energetic, providing the well-known disco-type beat. For the verses, they define the lighter side of the girls “without totally abandoning” their style. The build of the instrumental hooks can be seen here, but it would have been stronger given an actual chorus.

The girls wonderfully made an impact with this video by following “energy over substance.”

(We’ll update this to factor another missed review of Boogie Up.)

KPopReviewed considers it to be his/her most favorite release, and desires to replay it. This is a “summer track with a retro sound.” The essentials that make one be amused are there, considering that it fits with Cosmic Girls’ image as young girls. Only pull-down factor for it was that it was typical.

  1. Review of the music video as a whole – 5 points

Look at 0:39, where we see how they sleep, arranged in a different way. This is the only case where we can see them sleeping like that.

One might notice that three of their members are not there in the MV. That’s the second time we see some members absent in MV. The reason is that they are promoting their own group in China, but still remain with the rest of Cosmic Girls. And their reason is very justifiable. Being the case, I will not take this as pull-down factor against them.

On outfits, I don’t have to rate it negatively. Since this is summer season, these outfits are appropriate. Dances can be learned more easily, as this revolves more on freestyle dance.

  1. Other factors
  • Shares concepts with other groups – 5 points

At 0:41 – 0:43, they share the fruits concept from Red Velvet in their song “Power Up”:

At 2:39 – 2:40, they drew inspiration from TWICE in “Dance The Night Away,” particularly on the clothes:

  • Striking similarities with other mainstream bands – 5 points

This refers to them at 1:29, while they are walking in a bridge. Seems that they shared this with Beatles in their famous pedestrian walk here:

TweetNewscaster’s Overall Rating: 92.17%

CLC (씨엘씨) – ME (美): (MV Review)

For our next video review, we will feature for the first time CLC.

I only knew the group when they featured their song “NO” for this year. Their title was quite funny, as some commented that it was their response to TWICE’s “Yes or Yes.” I illustrated how these two songs fit together in my recent misheard lyric.

After their modest success in their first song, here comes the new lead song called “ME”. From the title itself, we can see the difference. Instead of displaying the Chinese character for “me,” (我) they chose to feature a different character (美).

The Chinese character means “beauty”. It was the same word being used as Chinese name for the United States (美国,literally “Beautiful Country”). This song continues to define their own version of beauty. But anyway, would they retain the momentum they had with their previous song “No”? The answer must be Yes or Yes. Haha. But you may enjoy first their MV before reviewing them.


Storyline

  1. Video must have a storyline – 5 points

While I haven’t understood clearly their storyline, they provided the same for their video in the description.

1theK, in its official YouTube page, provided a storyline on the MV:

CLC, who gave a strong impact to the public through “No” with the band’s confident and charismatic performance on January, tries to perfectly position themselves with new song “ME (美)”. CLC’s new song “ME (美)” refers to the theme of ‘beautiful me’ using the English word ‘Me’ and the same pronunciation of Chinese character ’ meaning beauty, in a whimsical way. This song with the strong sound and beat as well as the strongly addictive refrain that reverses as the song proceeds shows CLC’s confident fascination to captivate everyone with their individuality and beauty.

  1. Theme must be consistent and clear – 5 points

The group featured consistenly the art and the crowded spaces concept. Also, their theme revolves on their definition of beauty.

Lessons

  1. Moral lesson must be clearly stated – 5 points

From what we can see in the whole video, they try to impart confidence. This is needed, especially when dealing with so many people.

Another moral lesson that might not be noticed is on different views when it comes to beauty. Somehow, the goat painted in white and black represents one painted (viewed) as beautiful while the other one has not. This might tell us on how to handle situations like these.

(And actually, beauty standards in Korea, though quite believable, are not gospel truth. CLC perfectly defined this lesson in “No” and this song: “I’m beautiful since I was born”/”태어날 때부터 아름다움” )

  1. They must impart something beneficial for their viewers – 5 points

With many people using gadgets to play games, somehow they will tell viewers to try traditional games like this domino. This is featured at 2:38.

Other Matters

  1. Inject sense of humor in the music video – 6 points

At 1:40, a member tries to put out fire by blowing instead of using fire extinguishers. Maybe she has powers to put out these?

Other than that, I did not see other funny scenes in the video.

  1. Ability of the song to make it to mainstream media – 3 points

I gave this rating, as I am not certain this will make it to radio and TV.

  1. Review by other sites – 4 points

TheBiasList contrasted CLC’s previous song with this one, noting the latter as a “diminished” version of them. This can also be compared with 4Minute’s “Hate”, particularly on the music.

Positive remarks were on the instrumentals, particularly on the percussions and “beat drops”, which goes together with their voices on the last seconds.

Negative points include their beat drop which was more than noisy, and focuses less on substance. The blogger also was not impressed with the song, and that the verses are bound to be forgotten. The song was also simplified to the point that it does not jive with various songs playing in the background.

KPopReviewed was excited on the group’s comeback, noting that they sticked to the “edgy” genre which made them known. This time, they matured on this specialty.

The most “memorable” part is on the instrumentals being played on the chorus, reminding also of 4Minute’s song. This is also a “wake-up call” in its own right, since the beats are quite “explosive”. He/she also liked their hooks and vocal sections, and noted that it would further stand out had they included thicker raps in the music. Meanwhile, the red stroke of paint was the best, as though simple, it speaks much.

Negative points were on the blandness of the song, which does not reflect the intense feeling they want to show. It was also not “edgy,” especially if we will listen to their acapellas. It lacks the sensual side of their choreography unlike their previous songs like “NO” or “Black Dress”.

  1. Review of the music video as a whole – 5 points

Like what we discussed, they described the beauty as two faced, as seen on a goat in black and white. Being destroyed signifies that the days of defining what is and what is not beautiful are over.

On the visuals, I understand that they are featuring different aspects of beauty. However, this doesn’t have a coherent storyline. In fact, I haven’t understand as of this moment why they have to feature red paint. Maybe it represents the red lipstick?

I might agree with other reviewers. The song had less impact for me, unlike their song “No”. While the song has repeatedly stuck on my head, I doubt if this will be the case on “Me”.

Aside from that, it seems that Seungyeon gave way for her other members to stand out, especially on vocals. This is apparently the case if you compare her performance with that of “No”.

Most outstanding members for me were Sorn, who maintained her confidence in the two vids,…

…and another one is Yeeun, who lately caught my attention at 3:22. I also felt attracted to the latter, albeit with short hair, after watching her as emcee in MTV’s “The Show.”

On the outfits, I have to rate it at four points, as it was quite revealing. This can be seen at the start of the video. Meanwhile, one point lacking was on their music not being exciting enough. Three points for music since it was deafening. Four points are given on the dance being easily understood, since the difficult dance revolves on 2:20 – 2:24.

  1. Other factors
  • Features special effects – 5 points

Look at 3:06, where a member tips down dominoes to feature their title.

  • Shares concepts with other groups – 5 points

The dark room concept (2:32) is shared with Dreamcatcher in their song Piri.

TweetNewscaster’s Overall Rating: 85.22%

Final Words

CLC’s latest performance in MTV’s “The Show” convinced me to revise my original rating upward.

The song is not bad enough. On a personal note, I also liked their daring moves and their execution of choreography. I see that they are more confident doing it unlike their previous song.

Since they released the song “ME,” I made a running joke about it.

CLC: Me?

Also CLC: No.

Some points need to be improved here. This is more on defining the storyline and simplifying their dances. Except for these, they made a good choice on positioning themselves to the genre they want. It is hoped that the review will let them take it as a challenge to outdo themselves every comeback.

ONEUS (원어스) – Twilight (태양이 떨어진다): MV Review

For our next boygroup, we will now review ONEUS, with their song Twilight.

Just a little bit of info, ONEUS is a newly-debuted group consisting of six members: Ravn, Seoho, Leedo, Keonhee, Hwanwoong, and Xion. They are under RBW Entertainment, the same agency who handles MAMAMOO.

For this year, they released their song called Valkyrie, in which their upbeat was very exciting. Now, with their second song, would they retain the momentum they had with their previous song? We will see it later, but you may watch first their MV before proceeding to review proper:


Storyline

  1. Video must have a storyline – 5 points

The storyline revolves on them going inside palace, and afterwards they dance.

While inside, they are figuring on what’s inside it, and viewing the artworks there. The last phase of the video tells that being in control, they are now changing the weather.

1theK, in its official YouTube page, provided a storyline to the MV:

RBW’s new boy band ONEUS releases their mini album “RAISE US”, the second story of “US” series. The mini album “RAISE US” has the meaning that ‘it raises us.’ The previous debut album “LIGHT US” meant ‘ONEUS created with the light shone by people, and their music’ while this album means ‘ONEUS who will take a leap forward based on the light shone by people.’

  1. Theme must be consistent and clear – 5 points

They consistently feature artworks as their theme for Twilight.

Lessons

  1. Moral lesson must be clearly stated – 1 point 

Sorry. I haven’t seen any moral lesson here in the MV.

  1. They must impart something beneficial for their viewers – 5 points

Viewers can learn more about the artworks made, especially during the Renaissance. This is played throughout the whole video.

Aside from that, they featured the beauty of nature at 2:31 – 2:34.

Other Matters

  1. Illustrates gloominess – 8 points

Recently changed this criterion to fit their not being too happy.

  1. Ability of the song to make it to mainstream media – 3 points
  1. Review by other sites – 4 points

TheBiasList noted that K-Pop is going to have more follow-up tracks, since this is a transition from spring to summer. This time, it is a battle on multiple comebacks, especially for new groups like BVNDIT and Cherry Bullet.

The blogger noticed that Twilight and Valkyrie shares “similar guitar loop and dynamic percussion.”

As with other new groups, the second doesn’t match or even surpass its first song. Another bad factor was on the music having its “deep end”, which does not end well overall. The chorus, on the other hand, has less variation, which would help “to keep the momentum going.”

KPopReviewed sees Twilight as “nice” sequel to their debut song, and rated favorably the instrumentals. This is the case on their guitary tune, thumps, and raspiness. The vocals were also a big hit, especially that they made an impact over the combination of their voices. This stood out on the end of pre-chorus.

On the visuals, they also fared well, particularly on featuring a castle.

Added point was on their fierce choreography, which showcased the backflip.

Negative points were on lack of energy on the verses to make it more memorable. Added to that is their lack of certain storyline, as they are “serious” in interacting with the video’s contents.

  1. Review of the music video as a whole – 5 points

They placed the music in the appropriate context. Them being in a lonely, sad place calls for sad tunes. If not sad tunes, it must be slow enough but equally exciting.

On the visuals, the video was quite dark, partly due to their outfits, and partly due to being inside the hall.

Broken mirror (1:15), which represents broken love that cannot be mend anymore.

Cage (1:05), which represents their desire to be free.

Diamond (1:25), representing luster.

Ring (1:26), which is traditionally associated with marriage, a forever with partner.

On music, I have to rate it at only four points, as it is almost exciting. The music, meanwhile, is deafening on the chorus. For dance, I have to rate it at three points as some steps cannot be learned easily.

  1. Other factors
  • Shares some concepts from other groups – 5 points

ONEUS shared some concept from BTS, particularly on the latter’s song Blood, Sweat, and Tears. This was on featuring artworks, and themselves dancing behind these.

  • Features the 1theK logo – 5 points

ONEUS is part of 1theK group.

The logo can be seen at 4:02 at the castle, before the video ends.

This can also be seen at the beginning and end of the video, at the lower right side.

TweetNewscaster’s Overall Rating: 88.18%

Final Words

This year, we see an increase in number of new groups. At the same time, existing groups are taking a rest on their previous laurels or making an indefinite hiatus. This situation gives the former chances to feature themselves in the sea of K-Pop.

It is recommended that they also stick to the genre which will make them know further. Them being consistent on their genre on the first two songs is a great move. Hope this review helps them in their desire to improve on their next comeback.

Lovelyz (러블리즈) – When We Were Us (그시절우리가사랑했던우리): MV Review

We are now going to do a review of Lovelyz with their song When We Were Us.

As can be noticed, their agency Woolim Entertainment and 1theK provided different titles for this song. While in Woolim itself, the title was Beautiful Days, in 1theK it is titled as When We Were Us. Most reviews opt for the former title. But for simplicity, we will opt for the latter title.

I only came across Lovelyz when I was about to make a misheard lyric last year. This group focuses on drama genre, that is not too slow and not too emotional, but totally exciting in itself.

They need to be featured more in the sea of K-Pop, hence, this MV review. Hope this will help them become relevant amidst so many comebacks. You may watch first their video before proceeding to review:


Storyline

  1. Video must have a storyline – 5 points

The storyline revolves on how they cherish memories, and leaving bad memories behind.

1theK, in its YouTube page, provided a short storyline for this:

Title track ‘When We Were Us (Beautiful Days)’ was arranged to fit the season with the cool and refreshing sound by maintaining the existing color of Lovelyz. The charming synth sound and the sentimental voice of the girl band was expressed with the lyrics about the most beautiful moments, showing the emotional color of Lovelyz.

  1. Theme must be consistent and clear – 5 points

The soft light theme is consistently featured in the whole video.

Lessons

  1. Moral lesson must be clearly stated – 5 points

The moral lesson that can be seen in this video is on reminiscing memories, and welcoming every morning as if we own the future.

Added moral lesson that might not be noticed is when a member waters the plants. This represents relationships that must be nurtured everyday to grow. Otherwise, it will wither and die.

  1. They must impart something beneficial for their viewers – 5 points

Viewers might find historical value on old cameras, as featured in 0:40 – 0:42.

They might also find the same with hard copy of pictures at 2:19 – 2:21. This lets us recollect on how our parents and grandparents collect pictures they take. It is given that while we can take pictures and collect it instantly, our parents had to be patient when dealing with these kinds.

Other Matters

  1. Ability of the song to make one reflect – 7 points

Recently changed this criterion in order to fit well with the slow nature of the song. Being the case, this is seen on members sitting and thinking, telling viewers to do the same.

  1. Ability of the song to make it to mainstream media – 1 points

Pardon for the score, as I am certain that this won’t make it to TV and radio.

  1. Review by other sites – 5 points

KPopReviewed noticed that no news of the girls has been heard since their previous song. With summer fast approaching, it is expected that many artists will release tracks for this season.

Positive side for the group include their “refreshing” tones and light scenes. Lovelyz also struck the balance between their trademark soft songs with so-called “retro synth-pop.” Another positive aspect is on their performance, which is more “feminine”.

It also made an observation that it anchors to the past tracks, which may be “intentional”, particularly on the solar system rolling, and a member holding pictures. However, downside, the music might not be worth remembering when looked upon as a whole.

TheBiasList appreciated Woolim Ent’s efforts “to curate music that stays true to its artists’ personas.” That is, they refused to sway to popular tracks, and sticked to what would define their group well.

The blogger favorably rated the group, appreciating their cute and popular music, recalling their throwback to their debut. Lovelyz dealing with this kind of genre stood the test of time. Even if without greater impact, it is still valuable as a “solid addition to an incredibly distinct singles run.”

  1. Review of the music video as a whole – 5 points

I find the tune somewhat similar to their previous song Lost N Found. Just listen to the chorus.

Honestly, at the bridge, I can’t help but cry. I don’t know why, but the tune gave me a painful feeling.

I also find the music video and the music very calm and refreshing. Hope K-Pop fans might consider adding these, as the group presents a different side of the said genre.

On dances, I have to rate it less one point, as they lacked the exciting factor, which is supposed to keep the MV more alive.

  1. Other factors
  • Shares concepts from GFRIEND – 5 points

As to GFRIEND, they drew inspiration from their soft light concept and memories concept. It can be seen throughout the video. On the soft light, GFRIEND has the darker side, while Lovelyz has brighter side.

Another thing noticed is they both have a cake, where one member blows it.

  • Shares resemblance with other groups – 5 points

At 0:31, Mijoo resembles GFRIEND’s Sowon or MAMAMOO’s Solar:

At 0:48 and 3:44, Jin resembles Wendy of Red Velvet:

And at 1:46, Yein resembles Minju of IZ*ONE.

  • Features the 1theK logo – 5 points

Lovelyz is part of 1theK group.

Talk about having a worldwide K-Pop content, and ability to unite different agencies. They did not only feature it at 1:17 – 1:20, but also at the end of the video. This is presented as a small icon at lower right side:

Other groups under this family can follow suit, if they don’t want to feature it everywhere in their MVs.

TweetNewscaster’s Overall Rating: 93.04%

Final Words

Lovelyz presents a different side of K-Pop, particularly on the genre they chose.

This rating reflects the favorable response from reviewers, and I hope this will inspire the group to do more.

It would be better for them not to change their specialty, which will help them be distinguished with other groups we have now. Meanwhile, it’s just on timing, and time will come that they will be further recognized in this genre they chose.

Apink (에이핑크) – Everybody Ready?: MV Review

For our another MV Review, we have now Apink, with their song Everybody Ready?

Pardon if I haven’t done a review on their song Eung Eung, (but anyways I included them in my set of misheard lyrics video). As this is the first time for me to do a review of their song as a group, and first time to review a fan song, it was particularly exciting for me to do it.

With so many new groups coming this May, and with older groups coming back, as earlier pointed out, improvements will be done on MV Reviews. This is to save time, and for readers not to be overwhelmed by long articles. But before the author reviews this, you may watch their video below:


Storyline

  1. Video must have a storyline – 5 points.

They made the storyline simple, by defining the various places they travel while riding. On the other hand, they express the story on partying while inside a house.

1theK, in its YouTube page, describes what’s in the song:

Celebrating its 8th anniversary this year, Apink is releasing digital single [Everybody Ready?].

The members, who have prepared their fan songs every year for the fans who always go with Apink, chose a special genre this time.

They wanted to sing the joy of being one that they felt while meeting fans through concerts and albums from the start of 2019, and put the whishes into the song.

  1. Theme must be consistent and clear – 5 points.

Theme consistent is on party and travel themes.

Lessons

  1. Moral lesson must be clearly stated – 5 points

Primarily, the moral lesson that is explicitly stated is on their appreciation of fans. Also, at 1:29, they are teaching us to take care of our pets.

  1. They must impart something beneficial for their viewers – 5 points

Apparently, they are teaching the viewers that we have to take a break, or have vacations. This helps us to reflect and unwind amidst the stress and busy schedules we have today.

Other Matters

  1. Inject sense of humor in the music video – 10 points

I find the scene at 1:20 very funny, where the two played on the bathtub. They imagined as if they were sailing. That in itself deserves a perfect score.

  1. Ability of the song to make it to mainstream media – 3 points

Since this is intended to be heard by fans, I doubt if this will be taken up by mainstream media.

  1. Review by other sites – 5 points

TheBiasList reviewed the song as sharing similar genre with High School Musical, particularly on its upbeats. And necessarily, this effectively serves as their throwback song, deviating from their previous “electronic backdrops” that made them known.

Though they used ordinary concepts from other groups, the blogger still prefers this. The final seconds of the song would be very intriguing, and as he pointed out, it “would be a welcome addition to any live show.”

  1. Review of the music video as a whole – 5 points

This is actually not their comeback song, but can be interpreted as “coming back” for their fans.

It can be seen that they really enjoyed a lot in producing this. They are creating this just to entertain Pink Pandas who exerted their efforts in supporting them. In fact, as some pointed out, they are doing this yearly as an expression of thanks.

  1. Other factors
  • Shares resemblance with other members – 5 points

At various timestamps (1:55, 2:09 – 2:10, 2:56 – 2:57), Naeun resembles Solar of Mamamoo.

A member at 3:04 resembles Jeongyeon of TWICE:

  • Shows appreciation for their fans – 5 points

I decided to add another factor, as this is a very important task for the stars. By doing this annually, Apink always ensures their fans that they appreciate the latter’s efforts. This is also to encourage other stars to do the same for their fans.

TweetNewscaster’s Overall Rating: 93.33%

Final Words

This was rated too high, but they deserve this grade. Like Dreamnote’s Hakuna Matata, this is what I want in a music video.

Since this is a song primarily intended for their fans, and they did not feature their dance, the two criteria related to these is hereby removed.

Hope their annual project for their fans push other to do the same continuously. This will be a lot of help if more K-Pop groups will do it, as they will benefit from it in the end.

MOMOLAND (모모랜드) – Love Is Only You (사랑은너하나): MV Review

For the fourth time, we are now reviewing again MOMOLAND, with their song Love Is Only You. This is made in collaboration with Erik, a Vietnamese singer. This is a soft collaboration, and the video only features four out of nine members, namely Hyebin, Yeonwoo, JooE, and Nayun.

Now that they made another collaboration, we may have wondered on what happened to the group. Have they considered some points we noticed earlier? Had they learned a bit of lesson from other groups?

Pardon if I will be very candid on this review. We will discuss these later, but you may watch first their MV before proceeding to review proper.


Storyline

  1. Video must have a storyline – 5 points

The storyline revolves on the four girls in a coffee shop. They imagined the guy facing each one of them, only to find out themselves waking each other from imagination. They later realized that the guy is going somewhere else, leaving them sad.

1theK, in its YouTube page, provided a storyline on this MV:

MOMOLAND’s new song ‘Love Is Only You’ is a ballad that is somewhat different from the girl band’s previous ‘exciting’ concept, portraying the longing for the loved one emotionally.

The song exquisitely described the lyrics like a lyric poem as presented in ‘a lonely island and a star’ with the heartrending medium tempo melody as if watercolor runs.

  1. Theme must be consistent and clear – 5 points

The theme is very consistent on featuring the coffee shop.

Lessons

  1. Moral lesson must be clearly stated – 5 points

That is more on bridging dreams with reality. To win the man they love, they should have expressed their feelings to him, and not just imagine. Otherwise, their imagination will not come true.

  1. They must impart something beneficial for their viewers – 5 points

Yeonwoo teaches us on how to prepare coffee in the first thirty-two (32) seconds of the video. This might inspire more persons to take vocational courses related to this.

Other Matters

  1. Inject sense of humor in the music video – 5 points

Let’s start at 3:13, where they wake each other from reality. Look at how they react. Other than that, I did not find the rest of the video funny.

  1. Ability of the song to make it to mainstream media – 1 point.

They stepped a bit backward from their usual energetic songs. While this served as their “break”, we’re not sure if this will be picked by mainstream media, unlike their previous songs.

  1. Review by other sites – 3 points

Ever wondered why Obsessed and Assessed haven’t made any review on the group. Definitely, the group will get reprimand from that reviewer.

TheBiasList made a very good observation on the group. While they were successful in 2018, here comes the downturn this year. On the song, it would not be as popular, as many are used to them doing energetic moves.

  1. Review of the music video as a whole – 2 points

Pardon also for the score. Can’t see that they are complete. Though the voices of other three can be heard, it’s best to include them with Daisy and Taeha. We’ll discuss this later.

They made a good deal featuring Hyebin, Nayun, and JooE, and this let us speculate on their next comeback.

  1. Other factors
  • Looks – 5 points

Yeonwoo returned with her previous look, and with that I am very pleased.

On Hyebin, It is surprising how her hair grew so fast. Though at first I was confused on her looks, I can recognize the girl. For me, Hyebin is the most beautiful of them all in the vid.

  • Title of the video must not be misleading – 0 points

This refers only to their group’s name, which is misleading. If the reason not giving zero points to this was on Momoland’s “Hug Me”, that would be acceptable if the song is underrated, and part of the track.

But since this is a lead song, it should bear the subgroup’s name. Name it first as Momola, not Momoland. Take the case of EXO (CBX) and AOA (Cream, Black).

  • Completeness of members – 0 points

As for Ahin, Nancy, and Jane (which the latter two are my biases), it is suggested that they have another collaboration with Erik (with a separate story or not), including the other two.

And for the third time, they did not feature Daisy and Taeha. Although not my biases, it’s heartbreaking to see this. It seems that the agency didn’t take it seriously. As a result, ten points will be assigned to this criterion.

What does this mean? This will be a major pull-down factor for them. Let me fully explain about this.

As explained in the past, MOMOLAND is being plagued by various issues like dating issues, hate from other fandoms, and absenteeism issues. In fact, the latter issue is virtually absent from well-known groups.

If this is not carried out, think how unfair it is for other groups like TWICE, BTS, ASTRO, BLACKPINK, and GFRIEND, who are enduring sickness and sleepless nights in practice and concerts, especially on creating MVs, but managed to be complete.

(In fact, Sowon of GFRIEND reported that they only get four hours of sleep each night in their practice of “Glass Bead”. Even TWICE is not exempted on this, as Sana passed out because she lacked sleep for three days. However, they are still complete.)

It would be unfair for Jendeukie, Cha Eunwoo, and Sowon who were bashed on same issue Daisy is facing, but still continued working. It would also be unfair to their agencies who acted correctly to this issue.

Finally, it would be unfair for other groups like Noir, JBJ, and even Wanna One, who are completing themselves before facing the mainstream media. Also, if this is not considered, it would be unfair for other stars who exerted efforts to be let known by ordinary viewers. (Hello, Yeonwoo!)

Even without Taeha, I would give full points, as I perfectly understand her situation. But not with Daisy. The agency responded wrongly to this case.

This criterion is only exclusive for MOMOLAND, and I will not remove it unless I say so, or unless Yeonwoo will appear on PH mainstream media with other members. Also, I will not give them full ten (10) points for them even if Daisy and Taeha are there. This is to give the two chances to stand out, given that they missed so many events.

(As for Yeonwoo, everytime the group appears on mainstream media, she is always absent. She really has to make up for the times she missed, as some PH Merries ask on her whereabouts. It seems that she is not interested in letting more ordinary Filipinos know about her.)

TweetNewscaster’s Overall Rating: 70.43%

Final Words

Momoland is following the trend this year, which is more on collaboration with foreign artists and on adding more English lyrics. But still, their overall direction for 2019 remains unclear till now.

If you will notice, I skipped Criterion No. 3 to No. 10, as I wanted to focus more on what they must improve. These are all given five points each. Skipped also two criteria on 1theK, which has five and zero points, respectively. Also, the criteria related to dance were removed, as they did not feature their dance.

Honestly, it’s tiring to raise points for improvement if they don’t act on it. So, I have to give a failing grade, though they are one of my most favorite groups in K-Pop. I hope that this review will tell that they have to do something on the issues I explained earlier.

1the9 (원더나인) – Spotlight, Domino, The Story: MV Reviews

For our another music video review, we will feature another newbie group called 1the9 with their three various songs released last April. For a little bit info, they are the winners of a survival show called Under 19. The members are Doyum, Jinsung, Taewoo, Yechan, Taekhyeon, Yongha, Sungwon, Seunghwan, and Junseo.

And for the first time, we will review their three MVs at the same time. It was due to their simultaneous release of these songs last April. This article will be very long, so please have patience while reading.

(Side Note: Pardon also for the days missed in reviewing other music videos. As one of equipments were used, it might take long before I finish writing publishing some other MV reviews. As for MOMOLAND’s recent release, I’ll have to do it some other time.)

We’ll later discover how we will rate them separately. You may play either one of the three videos, or all of them, before proceeding to the review proper:

Storyline

  1. Video must have a storyline

Domino: (5 points) The storyline is very straightforward. At the first phase of the video, they featured the members who after a series of talks, agreed to dance together. The rest of the video focuses mostly on their dance.

Spotlight: (5 points) The two members were DJs serving on the campus radio station. They then engaged the students to listen on their performance. However, it turned out that the students wil have to see them dance too. After being “apprehended” by campus heads, they continued dancing.

The Story: (5 points) This MV portrays the different paths boys undertake in enterting a university, and the struggles in knowing each other. As they are introducing themselves, they share their talents little by little. Only the love for music binds them. And despite different challenges they face in featuring themselves in music and dance, they finally accomplished the said dream.

  1. Theme must be consistent and clear

Domino: (5 points) Their theme revolving on purely dance is very consistent.

Spotlight: (5 points) They made a good choice on featuring themes consistently. They featured the modern styles and campus vibe throughout the whole video.

The Story: (5 points) They also featured the campus side throughout the video.

Appearance

  1. The music video as a whole must be colorful

Domino: (4 points) Quite lacking in color.

Spotlight and The Story: (5 points each)

  1. Must be done in good tasteAll songs: (5 points each)
  1. Does not celebrate Halloween, Easter, or similar celebrationsAll songs: (5 points each)
  1. Does not feature astrologyAll songs: (5 points each)
  1. Less horror is featured in the video – All songs: (5 points each)
  1. Not too revealing outfits – All songs: (5 points each)

Music

  1. Ability of the music to excite the listener

Domino and Spotlight: (5 points each)

The Story: (4 points) The drama present in the MV shall be enough to excite the listener. However, it would not be enough to spark interest to most of K-Pop fans.

  1. Music should not be deafening on the ears

Domino: (4 points) I gave four points to this, as chorus is deafening.

Spotlight and The Story: (5 points each)

Dance

  1. Dance can be learned easily even by beginners

Domino: (5 points) This deserves a perfect score, as they are making it easy for beginners. Particularly, the easiest parts can be seen at 1:33 – 1:47 and 2:32 – 2:47.

Spotlight: (4 points) I gave this rating, as points for improvement must be considered. These are on 2:00 – 2:05 and 3:40 – 3:45, where I questioned if the steps can be followed easily. Other than that, the easiest dance moves are on pre-chorus.

The Story: (4 points) The dance steps featured in the last part of the video can be easily learned. However, they should have featured it further.

  1. Dance must not be too sensual

All songs: (5 points each)

Lessons

  1. Moral lesson must be clearly stated

Domino: (5 points) They make it fairly simple to teach moral lesson, and that is on teamwork. They are following up on each other and are doing various meetups before beginning their dance.

Spotlight: (5 points) By the title, itself, this implies the opportunity that must be taken once we are featured on the spotlight.

The Story: (5 points) This is on interacting with our fellow people. Let them know us, and let ourselves know them. Let them share their talents, and let us share ours.

Another moral lesson that can be seen involves on bullying (6:16 – 6:28). If we can, we have to defend those who are weak and unable to fight back.

Another thing that can be learned from the video is not to give up. Despite so many challenges we are facing, and despite various frustrations, this should not hamper our willingness to face the same and overcome it.

  1. They must impart something beneficial for their viewers

Domino: (1 point) Sorry. Haven’t seen something beneficial from them.

Spotlight: (4 points) An instance featuring an old payphone (at 1:43) will make one aware on what our parents and grandparents used, at the time cellphones and smartphones were not yet available.

spotlight phone

Also, by featuring what’s inside the radio station, they might raise awareness on another mainstream media. This also hopes to open young radio aspirants in their respective localities.

spotlight radio

The Story: (5 points) At 7:55, a member is engaged in songwriting. Hope this feature inspires other artists to do the same, considering that fresh set of music is needed to keep the music going as a whole.

the story songwriting

At 10:58 – 11:18, they are featuring themselves playing arcade games. By doing it, hope this let viewers visit and return to the games the youth (70s – 90s) previously played that time.

the story arcadethe story arcade2

Other Matters

  1. Inject sense of humor in the music video

Domino: (4 points) This can be seen at the first twenty seconds of the video. Other than that, I did not find other scenes funny, as the next three minutes are focused on dance.

Spotlight: (10 points) Proceed to 4:20. Remember the storyline? That was in itself very funny. The students just go on with their activity after being “reprimanded”.

The Story: (10 points) Look at 1:20 – 1:24, where a boy starts to walk by dragging his feet.

the story walking

Also, at 1:28 – 1:44, where the two boys who supposedly received “punishment” flex their muscles, as a way to ease the pain.

the story punishment

Another funniest thing would be on 11:19 – 11:32, where the nine, upon seeing their instructor, tried to flee from what would be the punishment or scrutiny, only to find out that they will be punished the next morning. It was funny how they act without teacher watching at them.

the story runningthe story punishment2

  1. Ability of the song to make it to mainstream media

Domino: (4 points) This might make it up to mainstream media, but lacks the hype needed to make it to the top charts.

Spotlight: (4 points) Same thing applies to this song.

The Story: (3 points) I suppose this will not be picked by media, due to its nature as a slow song.

Spotlight:

  1. Review by other sites

Domino: (5 points)

KPopReviewed described the song as an opener, and an “intriguing start”. The tempo present in the song further engages the listeners, and the vocals fit very well. Overall this is a good start for their album.

TheBiasList told that Crush’s composition of the song “fits well” into the group. While not favoring the usual pop and R&B tunes present, the song had been consistent enough. The tricks presented in the song will give surprise, something that the reviewer viewed as with “more power” than ever.

Spotlight: (3 points)

KPopReviewed noted that the song follows Latin pop, and it does not help in making the group stand out. Added to the lack of it was the electric guitar, which should have made a powerful grip at the end. While overall, the track was okay, it was “very typical”. On their performance, the most favorite was on the post-chorus section.

TheBiasList tagged the song also as a new concept of Latin pop, and as a follow-up version of a song from NCT127. The lines were awkward, and childish, and it was not something to be looked back for.

The Story: (4 points)

KPopReviewed noted the slow tempo, which suggests reflection of the group and their appreciation for all who are behind their success. The only problem is that it’s frequently used by Produce 101 (but for me, never mind.)

  1. Review of the music video as a whole

Domino: (4 points) I enjoyed their dance well. Though the storyline and the dance is fairly simple, this deserves better recognition by other K-Pop fans. However, one lacking factor for this was they didn’t prominently feature Crush, considering that he is also included in this song.

Spotlight: (5 points) As with Domino, I enjoyed their dance, and also their storyline. They made also a good deal contrasting the campus vibe, known for rigidity (as campuses follow rules), with the alley vibe, known for less restrictions (as the place tell you can do what you want).

It also presents the story in a different way. While they are dancing inside the campus, they imagine that they are outside of it.

The Story: (5 points) This deserves a perfect score, as this is the first time that they used this to connect the dots behind previous two songs. This also serves as synthesis of what they are, what they want to be, and how they do it.

  1. Other factors

Domino:

  • Shares with other songs (5 points). At 0:32 – 0:46, their tune shares almost similar tune with Oneus’ Valkyrie at its first fifteen (15) seconds.

Spotlight:

  • Shares concept from other groups (5 points). This refers to their setting where they almost copied the brick-and-fence setting from SEVENTEEN’s “Very Nice.”

spotlight nicesvt nice

The Story:

  • Resembles other stars (5 points). At 6:50, a member quite resembles Taehyung (V) of BTS.

the story taehyung

All videos:

  • Uploads the video to 1theK (5 points each). This is in consideration of utilizing the video channel in promoting their content.
  • Features the 1theK logo (0 points each).

1the9 is part of 1theK group.

No choice but to rate it at zero points. Ever wondered why 1theK itself didn’t care to feature it, considering that it also manages three out of nine members. It should have featured the logo, even as a simple poster on the wall.

TweetNewscaster’s Overall Rating (Separate):

  • Domino: 82.73%
  • Spotlight: 90.91%
  • The Story: 90.91%

TweetNewscaster’s Overall Rating (Consolidated): 88.18%

Final Words

Again, this is the first time I reviewed all three in a single article. And so far, this is the only time in K-Pop that a group released more MVs in a single track (except TXT, which released recently their follow-up song called Cat and Dog.)

Pardon also for the delay. It was supposed to be finished last week, but considering the hectic schedule, it was only finished last Monday. However, this afforded me enough time to review these thoroughly.

It needs a little push for them to stand out. However, artwise, I appreciate these, and I find these interesting. I hope to see them improving on their next comeback, as they made a good start on these tracks.