KARD – Dumb Litty: MV Review

For our another review, we will touch on KARD, with their song Dumb Litty. For a bit of info, they are a co-ed group (boy and girl group) composed of BM, Jiwon, J.Seph, and Somin, under DSP Entertainment.

This is the first time we will review a co-ed group. While this type is not new, they normally find it hard as they’re eclipsed by boy and girl groups. Eventually, they have to create own style that suits their need, like what BM did now. Hope this also helps them be known as such in the sea of K-Pop. Let’s start!

Review as whole

Dumb Litty features various mythologies throughout the video, art, and sculpture (1:28). The most obvious is at 2:39, where BM represents Zeus.

This is essentially a mixture of different cultures infused in the MV, with a modernistic approach. Tales shown are borrowed from Greek and Norse stories. However, another touch of Mexican tale is apparent at 2:37, where J.Seph dresses a feathery headgear.

The music in general uses strong voices, becoming fiercer as it synthesizes. Thumping tune can be heard in the video, and added depth is noted on final chorus. At that point, their vocals go with the flow of strong beats.

As can be seen in the video, they are telling us a simple message:

Being in lofty position is fine, but sometimes it can prevent us to go further or see what’s happening below. That’s why we struggle to be free from the high seat, even once in a while.

At 1:02, BM holding a hammer best describes this by breaking a chain. For Jiwon (0:21), she holds a sword while in virtual jail, signaling impending desire to break free. J.Seph smashing art at 2:34 – 2:36 tells of freedom from being defined as perfect. Finally, Somin (2:21) holding flower anchors on need to bloom and flourish.

Review by others

TheBiasList doesn’t like the superficial hype present in Dumb Litty. Even if BM itself produced the whole performance for themselves, it was not as enticing as expected. The only hype seen is on being loud, nothing else.

Charisma present in KARD just plays minor factor in the song. Instrumentals are trapped in “clatters and claps”, without substance. And for the rating, it was one of the lowest to date.

KPopReviewed deemed the group as creating more intense songs, with it as most powerful to date. Performance focuses more on rapping, which highlights their talents. Sustained vocals and “exotic” instrumentals give meat to the song. Lines and shots of each of them were fair enough, and they made best effort to charm us.

TweetNewscaster’s Overall Rating: 83.64%
Grade: C+
Assessment: Improving

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 4
Storyline 2 Consistent theme 5
Appearance 3 Colorful/color fits emotions 4
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 3
Music 9 Exciting/Expresses emotions 5
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 5
Dance 12 Not too sensual 4
Lessons 13 Moral lesson clearly stated 5
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor/expresses emotions 7
Other Matters 16 Make it to mainstream media 2
Other Matters 17 Review by other sites 3
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Uploads video to 1theK 5
    Features 1theK logo 0
    Introduces new concepts 5

Cherry Bullet (체리블렛) – Really Really (네가참좋아): MV Review

This time, it’s Cherry Bullet’s Really Really that’s ready for our music video review.

Just a bit on info, Cherry Bullet was one of the new groups created this year, with members named Haeyoon, Yuju, Mirae, Bora, Jiwon, Kokoro, Remi, Chaerin, Linlin, and May. They are all under FNC Entertainment, the same agency that handles AOA, CNBlue, and N.Flying.

At first, I am confusing the group’s name with the song Cherry Bomb, as they are both cherries. Haha. Anyway, I was excited to do a review of it, since they immediately made a comeback song after their debut. Seems like they are catching up with other groups when it comes to attention.

Sorry also for not reviewing their debut song, as at that time I was doing trial of MV reviews in this site. Since our reviews fared well, this we will continue on their second song. You may watch first their performance here before proceeding to review proper:

Storyline

  1. Video must have a storyline – 5 points

The video revolves on the girls making a game in a beautiful place. The game then calls for different stages, which they must surpass on every journey. The final stage is on shooting the skull signs, which the three girls did with ease. It ends with the girls converting a big heart to a cherry, telling that the group has a big heart.

1theK, in its official YouTube page, provided a storyline for this song:

Lovely and energetic girl band Cherry Bullet begins a young love adventure game.

Second single ‘LOVE ADVENTURE’ shows the way how Cherry Bullet becomes aware of love in various ways. Title track ‘Really Really’ is a tropical house-based modern pop, expressing the confident energy of the band by honestly saying that ‘I like you a lot!’ to the loved one.

  1. Theme must be consistent and clear – 5 points

The themes they featured consistently were on summer, games, and Wonderland themes.

Lessons

  1. Moral lesson must be clearly stated – 5 points

This is seen at 2:22 – 2:26, where they shoot arrows to skull signs. After being shot, these signs became hearts. This impliedly shows the value of turning bad into something good:

Instead of evading the signs, they faced it and shot it. As a result, they made something good.

  1. They must impart something beneficial for their viewers – 5 points

The game concept girls featured can help spark interest on creating new games (even for desktop or Android).

Other Matters

  1. Inject sense of humor in the music video – 8 points

The funny moment focuses on Yuju holding a bow. After releasing the arrow, look at how she reacted. Maybe she only played it once?

Second is on 0:56 where Haeyoon supposedly argued with Remi, and then left.

Though by itself was enjoyable, I didn’t give full points, as they did not add more funny scenes in the MV.

  1. Ability of the song to make it to mainstream media – 3 points

I doubt if this will be picked up by radio and TV stations.

  1. Review by other sites – 5 points

KPopReviewed made a comparison with Really Really and Q&A. It noted that the new track did not continue the momentum possessed by their debut song. Aside from the fact that it lacked factor/s to make it shine, particularly on the chorus.

By its own, the song is cute, fun, bright, and also bubbly. As a whole, it is just as okay but it didn’t go well as compared to its previous song.

The blogger also noted the technology and the “futuristic concept” used in the video.

TheBiasList reviewed the debut song as “bright” and “rhythmic.” But the test lies on their second song, which is very cheerful.

Positive notes lie on their good vibes as their theme. Further review reveals that the video expressed their bubbliness and energy. The blogger particularly enjoyed the final thirty seconds, and noticed that no one hypes itself among the rest.

On the negative side, the chorus made lesser impact than the pre-chorus. It is because the former only repeats the same line. The climax, which would give the video a greater hit, was “little too late.” Points for further improvement include the verses, which should have drawn inspiration from that of TWICE.

  1. Review of the music video as a whole – 5 points

I see it as a follow-up of their debut song Q and A. Why? They just carried over the game concept in their comeback song.

This music video shows clearly the borderline between imagination (games) and reality (the place itself).

They also show the borderline between maturity (when it comes to dance and how they act) and cute concepts present in the video (on games and how they play it).

They also injected cuteness in the video, in which Kokoro (0:28) and Jiwon (1:07) stood out for me in this case.

While Haeyoon stood out for me in Q and A (in terms of her projection and performance), this time it’s Yuju.

I understood clearly the message when they are trying to convert a big heart to a big cherry. They are implying that they (Cherry Bullet) have a big heart.

On music, I find it deafening throughout the whole video. No choice but to rate it three points. Dances can be learned easily on the chorus, except on shuffling of feet.

  1. Other factors
  • Shares concepts with other groups – 5 points

At 2:22 – 2:26, the trio shares the bow and arrow concept with BOL4 in their song “Bom”.

  • Features the 1theK logo – 5 points

Cherry Bullet is part of 1theK group.

Talk about worldwide K-Pop content, and the ease of searching videos of different groups. After MOMOLAND’s I’m So Hot, I haven’t seen any MV I reviewed or misheard that features the logo, till Cherry Bullet came up with this.

The logo can be noticed at 2:36 – 2:38 and 2:49 – 2:50, where the girls are shooting cherries at the big heart. It can also be seen at the lower right as a small icon, at the end of the video.

TweetNewscaster’s Overall Rating: 93.64%

Final Words

Cherry Bullet is being consistent on drawing game concepts to entertain us.

When it comes to views, the first week seems to be fruitful. On the first week, it got more than a million views. By projecting the rate, somehow it can surpass its debut song on views alone.

Some points for improvement must be emphasized here. This is more on adding funny moments, so as to lift the mood of listeners. Second is on their music, which must not be too deafening. Also on dance, as they have to simplify it a bit further.

Other than these things, they fared well in their chosen genre. Hope this will be also a good start for them in their succeeding journeys.