Good day, readers! Here we are again on reviewing TWICE, this time with their newly-released song Fancy.
This is their first comeback song for this year, and being one of my most favorite groups, I am sooo excited to do a review of it. This is the third time of reviewing them, and first time to do it with criteria.
And being a certified Once (whose biases are Mina, Dahyun, and recently Nayeon), how would the author rate the group? You may watch first their MV before proceeding with the review proper:
- Video must have a storyline – 5 points
From the title itself, and the way on how the members act, the storyline is impliedly shown in the video. The storyline of the MV revolves on the ways girls dress and act to look fancy in the eyes of the boy they love.
- Theme must be consistent and clear – 5 points
I must say that they applied the fashion theme consistently throughout the video. In fact, they did not just stuck out in a single fashion, but presented themselves in different clothes.
- The music video as a whole must be colorful – 5 points
I see the MV as colorful enough to excite the viewer. Dominant shades of pink, red, and black are existent in the video.
- Must be done in good taste – 5 points
- Does not celebrate Halloween, Easter, or similar celebrations – 5 points
- Does not feature astrology – 5 points
In fairness to the group, they did not feature these things. Hope this will be their precedent in their next projects.
- Less horror is featured in the video – 5 points
- Not too revealing outfits – 4 points
This points out to Nayeon, particularly at 2:14 and 2:51. Also with Sana, at 0:51.
- Ability of the music to excite the listener – 5 points
I find the music very exciting, particularly on the first fifteen (15) seconds of the MV.
- Music should not be deafening on the ears – 3 points
I find it deafening throughout the video. No choice. They have to modulate it next time.
- Dance can be learned easily even by beginners – 4 points
We will focus on the chorus (1:00 – 1:28) as the basis. While this can be understood by beginners, one point lacking on it revolves on too much steps.
- Dance must not be too sensual – 5 points
- Moral lesson must be clearly stated – 5 points
The only moral lesson that can be seen is on the phrase “Looks can be deceiving.”
While upon its face, some matters are fancy enough to be seen and touched, and are attractive, this can be painful too on the other side. This is perfectly illustrated by Jeongyeon touching the rose, only to be pricked by thorns (3:27 – 3:31)
- They must impart something beneficial for their viewers – 5 points
With so many people busy on so many things, somehow they might awaken our interest on stargazing (or planet gazing). This refers to 0:59, where Chewy (Tzuyu) holds the planets as if they were balloons.
Also, with their looks, they might spark interest on how to dress in the most pleasing manner.
- Inject sense of humor in the music video – 5 points
Look at 1:27 – 1:28, where Chaeyoung pouts. I find it funny how she did that. Other than that, I did not see anything funny in the video.
- Ability of the song to make it to mainstream media – 5 points (updated)
So far, it looks like mainstream media will not take notice of it, unless this is used as theme song for fashion.
Recently updated this, as I am hearing this song all over the radio.
- (Updated) Review by other sites – 4 points
Like with the vids released last year, Obsessed and Assessed held its hopes high on the MV.
It viewed the group as somehow broke away from their cutesy concepts, and leaning more on mature ones. Somehow. It seems that they are transitioning from the former to the latter concept. The blogger also had a dislike on Sana’s cute voice and Chaeyoung’s post-chorus part.
With regards to the video, it looked upon the graphics as easy to interpret, especially that of roses near Jeongyeon. It had various symbolisms hidden in the video, which takes an absolutely certified Once to decode it.
On the positive note, it sees the video and the music as “different” from the group’s previous lead tracks. This was supposedly their “best release” since “What Is Love?”. And not to mention their choreography which reflects more their mature side.
AllKpop noticed that the music video was full of computer graphics, which leaves viewers with an awesome performance. The whole of the video was “suprising”, and it noted that they wear black outfits most of the time. It reviewed also the video as going on the borderline between cuteness and maturity.
TheBiasList noted also the maturity present in the MV, though not quite enough. This is noticed in the “different track” used in the verses and pre-chorus.
It was not the “strongest” since their debut, but this serves as signal on what will they do in the coming months.
- Review of the music video as a whole – 5 points
I find the music video as full of energy and sexiness, things that are present in their previous vids like Dance the Night Away and YES or YES. And this time, they are adding the fashion concepts while maintaining their sexiness concept that further defined them.
The members that stood out for me were Mina with regards to her moves (0:25 – 0:30), Momo on her voice (0:38 – 0:45), and Jeongyeon on the settings and performance (0:31 – 0:37).
Meanwhile, I felt pity on Dahyun as she is featured less in the video (1:29 – 1:35, 1:43 – 1:46). This was noticed also on their YES MV, and I hope they do something on this next time.
- Uses special effects – 5 points
Look at 2:12 – 2:16 and 2:27 – 2:30, where the members are featured with these effects as background. Or at 2:19 – 2:26 where Jihyo is lying down.
- Shares looks with other celebrities – 5 points
Mina did it excellently, looking like Ariana Grande (0:25 – 0:30), particularly on the pose.
- Shares concepts with other groups – 5 points
Momo in a seesaw (2:39) reminds us of SATURDAY’s Yuki, who did the same thing (at 1:48).
Sorry for this, as some members are confusing us, especially for new Onces. Why? For the nth time, TWICE members changed their looks again.
Chaeyoung, which recently sported her long hair in DTNA and YES, cut off her hair again. I am now confused on what would be her definite look, though recently I can easily recognize her.
Jihyo still has short hair, and I felt sad about it. With this, my belief that she was so beautiful (in Cheer Up, Likey, and Signal) finally came to naught.
Let’s make an exception to another member. For Jeongyeon, I can easily recognize her, even if she has long hair now. This time, she makes her beauty stand out.
- (Update) Completeness of members – 10 points
I have to also update this article to praise the attitude of TWICE members in their recent Manila concert.
It was reported that many TWICE members are experiencing body pains, but still, they managed to be complete for the sake of PH Onces. I also felt pity on Minari and Jeongyeon, as they are trying their best to be present for them.
This criterion, assigned ten points, will somehow help them feel that they are being appreciated too, and that their efforts are all worth it. This will also be given on subsequent MV reviews on them.
TweetNewscaster’s Overall Rating: 90.40% (Updated)
As I am writing this review, I tried to do a rating of their previous MV (YES or YES), and it confirmed my previous rating I gave. It’s still 80.00%.
If one might notice, I removed first the review by other sites, as I see that they haven’t made one yet. If there’s any, I’ll change the rating below.
As compared with YES, they improved very well on their comeback song. And this time, they tell a message: If they will do a comeback, they will present themselves as more glamorous.
They started the year with an outstanding performance, and I am looking forward on what will they further show in the coming months.