Lovelyz’s Kei (김지연) – I Go: MV Review

On our roll of reviews, we will pick another soloist, this time Lovelyz’s Kei in her song I Go. This is the first time we review a soloist from that group. Sorry also for not reviewing Babysoul, but we will do it this time with Kei.

Using her real name Kim Jiyeon signifies her readiness to embark on solo projects. Will she cling on to the styles used by her group, or attempt to draw her own style? Let’s see here:

(Side Note: As of present, Queendom recently ended its episode. There they tried different genres, and showcased their talents. This helped a lot also for them to be known more. Wishing the best of luck to the group!)

Storyline

As she goes backward with time, it becomes dark, and as she finds out later, she is being thrown in a series of flashbacks. This kind of throwback tells of her in a paradise, later being trapped in a dark dimension in the other side.

The throwback recalls her visiting various beautiful places, the latest touching a painting of the other place. Meanwhile, the cloud arrow tells of her going to fields where auroras can be seen. The story ends with the girl holding a bright orb. As she holds the sun, everything shines brighter.

Viewers will have a good deal on MV as it features clocks, nature, and piano. Hope this sparks interest for viewers to be nature lovers and be time-conscious.

Review as whole

Gleaning from the MV, its meaning can be drawn up from the broken pieces of time. This meant that time is not being of importance, or that we desire to be free, and not being bridled by time.

I do appreciate her hollow voice, which carries us throughout the whole MV. Also, the finale proved to be moderately tuned even if it started with her high note. However, even in slower mode (unlike that of Lovelyz), she won’t convince me to cry for it unlike their previous lead track.

For a bit of improvement, they have to provide a description in Woolim Ent or 1theK YouTube page.

Advocacy

Noteworthy was on Woolim always featuring 1theK logo at the beginning and end of the MV. As of now, Woolim and RBW (and to lesser extent FNC) are consistent in this act.

We will add some changes starting in this review: (1) Uploaded vids featuring 1theK logo will earn extra five points, and (2) if said 1theK video is prominently featured in YouTube, extra five points will be given also. If these are not complied, no points, but these will not be pull-down factors.

Joketime

On the other hand, I find the title a bit funny. If it be misheard in Korean, that would be awful. I Go, if misheard, will be Aigoo (아이구). It’s as if you go, then later on tell “Geez!”

Review by others

TheBiasList has a particular interest over Kei, being the member who gives more than required effort. Being more like Lovelyz’s b-side track, it would’ve been better if Woolim gave more solid material for her, like doing a pattern from BoA’s work. Worse, this wastes her pleasant voice and lacks sense of direction as the song paints her as very serious.

Being a vocalist of Lovelyz, KPopReviewed told that Kei has to add some spice to stand out, which she did. While instrumentals are “classic,” the “fantastic” feel from Lovelyz is present in this MV. Had she picked a very serious performance, this will drag her down. Negative point was on too many spoilers at the end, which tend to be messy.

TweetNewscaster’s Overall Rating: 90.53%
Grade: A-
Assessment: Very Good

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 5
Storyline 2 Consistent theme 5
Appearance 3 Colorful/color fits emotions 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting/Expresses emotions 4
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners
Dance 12 Not too sensual
Lessons 13 Moral lesson clearly stated 4
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor/expresses emotions 5
Other Matters 16 Make it to mainstream media 1
Other Matters 17 Review by other sites 4
Other Matters 18 Review of MV as a whole 3
Other Matters 19 Uploads video to 1theK 10
Features 1theK logo (Bonus points) 5
Prominently features 1theK vid (Bonus points)

Lovelyz (러블리즈) – When We Were Us (그시절우리가사랑했던우리): MV Review

We are now going to do a review of Lovelyz with their song When We Were Us.

As can be noticed, their agency Woolim Entertainment and 1theK provided different titles for this song. While in Woolim itself, the title was Beautiful Days, in 1theK it is titled as When We Were Us. Most reviews opt for the former title. But for simplicity, we will opt for the latter title.

I only came across Lovelyz when I was about to make a misheard lyric last year. This group focuses on drama genre, that is not too slow and not too emotional, but totally exciting in itself.

They need to be featured more in the sea of K-Pop, hence, this MV review. Hope this will help them become relevant amidst so many comebacks. You may watch first their video before proceeding to review:


Storyline

  1. Video must have a storyline – 5 points

The storyline revolves on how they cherish memories, and leaving bad memories behind.

1theK, in its YouTube page, provided a short storyline for this:

Title track ‘When We Were Us (Beautiful Days)’ was arranged to fit the season with the cool and refreshing sound by maintaining the existing color of Lovelyz. The charming synth sound and the sentimental voice of the girl band was expressed with the lyrics about the most beautiful moments, showing the emotional color of Lovelyz.

  1. Theme must be consistent and clear – 5 points

The soft light theme is consistently featured in the whole video.

Lessons

  1. Moral lesson must be clearly stated – 5 points

The moral lesson that can be seen in this video is on reminiscing memories, and welcoming every morning as if we own the future.

Added moral lesson that might not be noticed is when a member waters the plants. This represents relationships that must be nurtured everyday to grow. Otherwise, it will wither and die.

  1. They must impart something beneficial for their viewers – 5 points

Viewers might find historical value on old cameras, as featured in 0:40 – 0:42.

They might also find the same with hard copy of pictures at 2:19 – 2:21. This lets us recollect on how our parents and grandparents collect pictures they take. It is given that while we can take pictures and collect it instantly, our parents had to be patient when dealing with these kinds.

Other Matters

  1. Ability of the song to make one reflect – 7 points

Recently changed this criterion in order to fit well with the slow nature of the song. Being the case, this is seen on members sitting and thinking, telling viewers to do the same.

  1. Ability of the song to make it to mainstream media – 1 points

Pardon for the score, as I am certain that this won’t make it to TV and radio.

  1. Review by other sites – 5 points

KPopReviewed noticed that no news of the girls has been heard since their previous song. With summer fast approaching, it is expected that many artists will release tracks for this season.

Positive side for the group include their “refreshing” tones and light scenes. Lovelyz also struck the balance between their trademark soft songs with so-called “retro synth-pop.” Another positive aspect is on their performance, which is more “feminine”.

It also made an observation that it anchors to the past tracks, which may be “intentional”, particularly on the solar system rolling, and a member holding pictures. However, downside, the music might not be worth remembering when looked upon as a whole.

TheBiasList appreciated Woolim Ent’s efforts “to curate music that stays true to its artists’ personas.” That is, they refused to sway to popular tracks, and sticked to what would define their group well.

The blogger favorably rated the group, appreciating their cute and popular music, recalling their throwback to their debut. Lovelyz dealing with this kind of genre stood the test of time. Even if without greater impact, it is still valuable as a “solid addition to an incredibly distinct singles run.”

  1. Review of the music video as a whole – 5 points

I find the tune somewhat similar to their previous song Lost N Found. Just listen to the chorus.

Honestly, at the bridge, I can’t help but cry. I don’t know why, but the tune gave me a painful feeling.

I also find the music video and the music very calm and refreshing. Hope K-Pop fans might consider adding these, as the group presents a different side of the said genre.

On dances, I have to rate it less one point, as they lacked the exciting factor, which is supposed to keep the MV more alive.

  1. Other factors
  • Shares concepts from GFRIEND – 5 points

As to GFRIEND, they drew inspiration from their soft light concept and memories concept. It can be seen throughout the video. On the soft light, GFRIEND has the darker side, while Lovelyz has brighter side.

Another thing noticed is they both have a cake, where one member blows it.

  • Shares resemblance with other groups – 5 points

At 0:31, Mijoo resembles GFRIEND’s Sowon or MAMAMOO’s Solar:

At 0:48 and 3:44, Jin resembles Wendy of Red Velvet:

And at 1:46, Yein resembles Minju of IZ*ONE.

  • Features the 1theK logo – 5 points

Lovelyz is part of 1theK group.

Talk about having a worldwide K-Pop content, and ability to unite different agencies. They did not only feature it at 1:17 – 1:20, but also at the end of the video. This is presented as a small icon at lower right side:

Other groups under this family can follow suit, if they don’t want to feature it everywhere in their MVs.

TweetNewscaster’s Overall Rating: 93.04%

Final Words

Lovelyz presents a different side of K-Pop, particularly on the genre they chose.

This rating reflects the favorable response from reviewers, and I hope this will inspire the group to do more.

It would be better for them not to change their specialty, which will help them be distinguished with other groups we have now. Meanwhile, it’s just on timing, and time will come that they will be further recognized in this genre they chose.