What’s The Future of K-Pop?

We have seen rapid growth of K-Pop in the past ten years. Based on its present status, we can forecast what will happen to K-Pop as a whole in the coming years. These will be discussed in this article.


One major question:

What would K-Pop look like ten years from now?

I also discussed this in my previous article. However, with news on the change in K-Pop industry, I decided to talk further about it in a separate article.

New groups

With new groups sprouting, and with their various debut songs, multi-fandom people like me will be confused. Which one should be followed? We will end up selecting only groups that matter.

We have witnessed various groups formed this year. These include ITZY, ONEUS, Cherry Bullet, TXT, BVNDIT, AB6IX, 1the9, TARGET, and VeriVery. These groups will be added more in the coming years. As new groups are trying to be relevant, and competing for limited attention, many will end up with less views and underrated performances.

New approaches

More stars will collaborate with non-Korean artists, like Nicki Minaj, Dua Lipa, and Lauv. But owing to lack of promotions, popularity, and music videos, these kind of music will not last for long.

With various groups catering to international audiences, and adding more English lyrics, mainstream radio stations will feature their songs. But for TV stations, only few will make it, like BTS and BLACKPINK. And only few dance crazes wil also make it.

The battle in the next years would focus more on quantity and time. The battle now would be on number of views, streams, and likes. Some existing groups are on hiatus, giving other groups chance to stand out.

With intense competition, more new songs and concepts will be featured, focusing on modern side of music, instead of traditional music used by pioneers of K-Pop. In turn, K-Pop loses its distinct flavor and might sway with mainstream trends.

The genre will expand promotions, focusing more on US and Latin America. Expect some changes if this happens, which includes assimilating Latino music into the genre.

Fans will increase. Expect more distasteful remarks between fandoms, and more support in promoting each other’s music. Sasaengs will also increase, and expect more attacks toward artists. Expect also some fandoms turning tables around, as is the case with Monbebes today.

As a whole, K-Pop might feel a gradual downturn as it battles various issues, especially that more agencies are unresponsive to these. Plus its aversion to experiment on new styles of music, as what TheBiasList pointed out. It reached the apex, and going through declining stage is becoming inevitable.

New milestones

Existing and former groups made their mark on various aspects, from album sales, concerts, and ability to penetrate Western markets. New groups will usually find it hard surpassing milestones made by pioneers, like being featured in a Time Magazine or three billion views.

We will also see more stars from new groups rise to fame. This we see today with some members of ITZY and AB6IX, who were named as one of famous Korean personalities. Even if they debuted just months ago, they immediately caught attention from more people.

More groups will disband. This is apparently the case for new groups which will only exist for a limited time (instead of usual seven years). Also, other groups under indefinite hiatus will eventually disband.

Oldies

More and more oldies will face pressing issues, like drugs, sex, and crimes, regardless if proven or not. This we see from Seungri, Daesung, and B.I, and this is not farfetched. On the other side, some oldies will do solo debuts or collab, as was the case with 2NE1’s Park Bom or Sistar’s Soyou.

More and more stars will experience depression, especially among the oldies. Take the case of Sistar’s Dasom, and even Taeyeon from Girls’ Generation. Worse, this might lead to another death like that of Sulli.

If not involved in bad stuff, more oldies will go to drama, and some will go on a date and marry. They will prefer to stick on personal life. This we see now with 2NE1’s Dara, who is now dating with her longtime crush. Even SHINee’s Minho is now thinking of having a family. Take also the words of Jin and V (Taehyung), who want to live simple lives after ten years.

Specific Forecasts

YG Entertainment, while still taking the lead in bringing K-Pop to the world, will struggle to be relevant in the music industry, as it battles various issues from its talents.

Others like SM, BigHit, JYP, and even small entertainment agencies will still remain afloat. Meanwhile, new agencies like that of Daniel Kang and PSY will start showing their own talents, competing with the big ones.  As to 1theK, we see less and less MV uploads from other agencies to the channel.

K-Pop sees Japan as a very profitable and “critical” market. In fact, July 2019 was full of comebacks in Japanese. Some groups already have Japanese members (like IZ*ONE, TWICE, and Cherry Bullet). However, the ongoing trade war and racism against Japan will indirectly cripple K-Pop in terms of sales.

Military service

All of EXO, SHINee, and Super Junior members in the camp today will finish military service, in which case they will continue their careers together.

As to BTS, all members will be in active service, at which point their fame will be on a halt until their comeback. In the meantime, TXT will take the lead.

Other talents

Produce 101 will not air anymore owing to breach of trust with fans and future trainees. This vacuum will be filled by other shows, which more or less adopt the same format. On other cases, existing groups and members will venture on different shows like Queendom, as another way of promotions.

Few soloists will stand out, like IU, Chung Ha, Heize, Park Bom, and Eric Nam. Others like Mina (AOA), Sunha (SATURDAY), and other Pristin members who left their groups will battle for fame as soloists or venture on drama.

Opening doors to non-Korean talents are giving exciting prospects to K-Pop. Expect more agencies opening its doors to them. In fact, JYP Entertainment debuted its Chinese group Boy Story, and SM Ent did the same with WayV. An agency debuted SB19, an all-Filipino group, and Zenith Media formed Z-Boys and Z-Girls.

For Z-Boys and Z-Girls, though they are quite related/non-related to K-Pop, their boom in the future will inspire other agencies to follow their concepts, shifting K-Pop to become more global in approach. This also might push agencies to add more non-Koreans to their respective groups, which will force some Koreans to tone down their racist remarks.

Final Words

In general, the challenges K-Pop will face in the coming years include (1) ability to penetrate mainstream media, (2) maintaining the vibe it has amidst globalization, (3) agencies to respond to worst of issues, (4) handling of increase in new groups, (5) keeping and maintaining talents (as is the case with IZ*ONE), (6) surpass milestones made by pioneers, and (7) need to change negative attitudes of some Koreans.

TXT (투모로우바이투게더) – Run Away: MV Review

For the third time, we will review again TXT (Tomorrow x Together) in their song Run Away.

With so many endless Run Aways that we hear in K-Pop, we might wonder which K-Pop group might use this title next. But for now, we will focus on the group, who are gaining popularity as rookies. Let’s start!

Storyline

The story starts with boys aiming endlessly as they are entering the school, like kicking a ball, scribbling something, or doing something at the book. There they are describing how they are doing during their high school days. Bored on usual studying, they are trying to sneak on swimming during the night.

As they are going underwater, they discovered an opening which led them to the forest, the fields, and eventually, to the burning door. The story ends with a member remaining, discovering a lion doll.

They featured how to burn a paper using the sun and glasses. I suppose this is rarely being done, out of danger viewing this experiment. It features a member also putting fires out using fire extinguisher, thereby teaching viewers how to put out small fires on their own.

At 2:24 – 2:28, they are featuring students in a library, while one is reading. Hope this sparks interest to rediscover their own libraries.

Review as whole

The way how TXT plays the music is worth noting. It uses strutting tune at the start of the video, which guides them throughout. Sparkling tune is added next at start of video and the first verse, only to hide throughout the second verse. On the other hand, the rock tune is visible in the chorus. The first verse and interlude jumps into a different tune, as if telling a fairytale story.

Dances were simple on the chorus, except on the moving of shoulders and on jumping, which they have to improve later on. Special effects are used when a member shoots colorful lights using a fire extinguisher.

The setting where they first dance share striking similarities with Lim Jimin’s Loveholic, which I find it very amusing:

Lim Jimin
TXT

Review by others

TheBiasList noted that TXT was being branded as the lighter version of BTS, and is worth waiting for. Good points include the “rock-infused” arrangement retaining elements that made them successful. Vocals are refined, strong, bright, and upbeat. Most of all, the “true star” is its chorus. The only thing that was pull-down is on the breakdown at the second verse, which he deems unnecessary.

KPopReviewed gradually liked the song as being “catchy and vibrant,” with melody as its advantage. Added energy is on the instrumentals. The weak point is on the bridge which did not pick up the intensity. He gone way beyond to interpret the confusing storyline, which is what BigHit usually does.

Joketime

Let me share the joke again, this time including mainstream tracks:

The Corrs: Runaway
Sebastian Yatra: Runaway (Ft. Jonas Brothers)
AURORA: Runaway
Bon Jovi: Runaway
Kanye West: Runaway
Sasha Sloan: Runaway
Maroon5: Runaway
PENTAGON: Runaway
Bobby: Runaway
Super Junior: Runaway
Tiffany Young: Runaway (Ft. Babyface)
Royal Pirates: Runaway
Eric Nam: Runaway
Teen Top: Run Away
IN2IT: Run Away
TXT: Run Away

Am I that ugly?

TweetNewscaster’s Overall Rating: 88.00%
Grade: B+
Assessment: Good

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 4
Storyline 2 Consistent theme 5
Appearance 3 Colorful/color fits emotions 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting/Expresses emotions 4
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners 4
Dance 12 Not too sensual 5
Lessons 13 Moral lesson clearly stated 4
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor/expresses emotions 6
Other Matters 16 Make it to mainstream media 1
Other Matters 17 Review by other sites 5
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Shares concept from other groups 5
       

TXT gives fandom name, plans first concert

SEOUL, South Korea – Nameless no more.

Fans of new K-Pop group TXT need not worry as the group themselves unveiled their fandom name last August 22. This was unveiled through their live video and their official Twitter page:

It can be remembered that the group lacked fandom name for five months. Initially, they took on the fanclub name and afterwards retracted due to being similar with that of Tiffany Young’s. From then on, Big Hit Entertainment accepted submissions from fans, till the group thought of it deeply.

Even if TXT had to cancel various meet-ups due to health issues, they beamed their smiles on the new identity of their fans. The fandom name MOA (모아) stands for “Moments of Alwaysness,” which tells of their wish to be together with their fellow members and their fans forever.

As a sign of gratitude for fans for being one of most-recognized rookies, the group plans to hold a new concert. Beomgyu initially wanted to hold their first performance at the Mall of Asia Arena in the Philippines. He further told, “우리는 이제 모아에서 필리핀 모아와의 회의에 흥분합니다.” (We are now excited on meeting with our Filipino MOAs at the MOA.)

Meanwhile, Smart Araneta Coliseum expressed its sadness of its name not being picked as fandom name.

“We are saddened by their preference. Fandom name might have been named after us, or be nicknamed Big Dome. However, we respect their decision.”


WARNINGThis article is a joke, is intended to be read for enjoyment, is intended for fun, and this should not be read seriously. TweetNewscaster is not responsible for any loss or injury associated in believing that this article is very real.


Featured Image Credit: TXT poses for their recent comeback Cat and Dog.

AFAR Straight Problem No. 8: BTS and GFRIEND

Prepare yourself for CPA Board Exam through these kind of problems, like this Advanced Fin. Acctg. and Reporting problem:

You may have heard of ARMYs and Buddies talking about BigHit’s purchase of Source Music. While some are excited on this, others are not happy with it. Let’s see what will happen afterwards, but expect a better future for these groups they manage.

If you are the lead Accountant of the company, what will you do? Use all concepts that you learned in Advanced Accounting. Solve this problem:


This last week, BigHit acquired Source Music and is planning to do the same with RBW. This has effect of the latter two agencies as being subsidiaries of BigHit. As a consequence, GFRIEND, ONEUS, MAMAMOO, and other groups under two labels will be indirectly managed by the parent group.

Source Music is on its way to relocate its headquarters to BigHit’s new building.

Discussion Questions

  1. Is BigHit exercising significant influence or control? Explain.
  2. Does this purchase fall under merger or consolidation? Explain.
  3. (Independent case) Assume that royalties on every comebacks are divided as follows: 60% to BigHit and 40% to Source Music. Explain and/or illustrate where will these portion/s of income go. (Hint: non-controlling interest in net income of subsidiary)

Advanced Fin. Acctg. and Reporting Problem prepared by: TweetNewscaster

Featured Image Credit: Logo of two agencies. For illustrative purposes only.

TXT (투모로우바이투게더) – Cat and Dog: MV Review

It has been more than a month since we reviewed TXT’s debut song CROWN. And they did not fail to give us suprises. Fresh from their hit song, they released a MV of their second track song in a month’s time, called “Cat and Dog”. From the title itself, this implies fights.

In our previous review, some points for improvement are minimal. These include modulating the voice, setting the date at the start of the video, and adding more funny scenes. Would have they considered these things? We will see this, but you may watch first their song before reading the review proper:


Storyline

  1. Video must have a storyline – 5 points

Based on the title, and how the members interact, we can see a bit of storyline on this. The members occasionally take fights with each other as compared with a cat and a dog, but in the end they are still friends. They treat each other as pets, that is, with utmost care and brotherly love.

  1. Theme must be consistent and clear – 5 points

Aside from consistently applying the cramped spaces concept, they are also featuring geometric shapes in the video.

Appearance

  1. The music video as a whole must be colorful – 5 points

Just like with its previous video, the recent MV retained its colorful side. This will help in making fans and other viewers excited about this.

  1. Must be done in good taste – 5 points
  1. Does not celebrate Halloween, Easter, or similar celebrations – 5 points
  1. Does not feature astrology – 5 points
  1. Less horror is featured in the video – 5 points
  1. Not too revealing outfits – 5 points

Music

  1. Ability of the music to excite the listener – 3 points

The music was fair enough to excite the listeners. But as compared to its debut song, this was not as exciting save for the chorus.

  1. Music should not be deafening on the ears – 5 points

Considering the simple instrumentals being used, it can be played at the loudspeaker. In fairness, they improved on this stuff.

Dance

  1. Dance can be learned easily even by beginners – 4 points

The only difficult part is on 0:34 – 0:40. Other than that, I find the other steps in the chorus very easy to learn.

  1. Dance must not be too sensual – 5 points

Lessons

  1. Moral lesson must be clearly stated – 5 points

At 2:46, 2:49, 2:52, 2:55, and 2:56 they had shown how to play and touch with dogs and a cat, even in a little bit.

 

  1. They must impart something beneficial for their viewers – 4 points

At 2:01, they featured a biker doing dangerous stunts. Though this might not seem beneficial to most viewers, this somehow will make them realize that they have to stay fit, and exercise by biking.

Other Matters

  1. Inject sense of humor in the music video – 8 points

The group improved further on this by adding sense of humor. Though I did not emphasized it further, it seems that they learned to innovate on it.

The members are going to eat catfood and dogfood as seen at 0:56. And they think that was boring, as seen here:

Look at 1:15, where one tries to balance the orange in his head. And not contented, at 1:17, he added another orange. We do not know if both oranges fell in this case.

At 1:46, look at how they posed themselves as falling dominoes. While other four members are in sync falling, the leftmost has his own way on how to fall.

Same case goes with 0:12, where they did the same step upon hearing a cranking door. Maybe they glued to their seats? They were quite lazy to go outside and see who’s opening.

  1. Ability of the song to make it to mainstream media – 4 points

Listeners will crave for something new, and this might raise chances of being picked by media. However, the lacking factor behind it was its slow tempo.

  1. Review by other sites – 5 points

I wondered if Obsessed and Assessed will do a review of it. Hope he/she will be given time to finish this.

TheBiasList has been worried that this song was chosen as a follow-up MV for being something different. According to the blogger, it was amusing, and it enjoyed the track more. It would be awkward for them to bark and meow, but this gives another refreshing concept not present in other K-Pop songs.

It finished with a note that this must be their last “animal-noise filled single”, and that it wanted another comeback song that will challenge that of “Crown”.

AllKPop summarized its review of the music as “definitely worth to listen,” and further describes that the song is a story of love defined through these pets.

  1. Review of the music video as a whole – 5 points

So far, I found this song as their “friendship song” to date. This MV also presents the other side of the group not present in their debut song, like travelling to a sports court or a theaterhouse. And not to mention the “animalistic” side of their music.

  1. Other factors
  • Date is set – 5 points

I am now glad that they noted this criterion. As promised, this will be given extra points.

  • Special effects are featured – 3 points

See 0:43, where the two boys pretend to take a selfie (left, dog; right, cat) via Snapchat. They quite lack enough of it.

  • Shares similarities with other groups – 5 points

Look at 2:17 where Yeonjun raps at a grocery store.

They share the grocery concept with BLACKPINK’s Kill This Love at 0:34, where Lisa raps:

Also with TWICE’s Heart Shaker, on the part where Nayeon shouts “Is Sana gay?”.

Also, refer to the previous timestamps with dogs and a cat. I suppose they shared this pet concept from ITZY’s Dalla Dalla in their MV at 2:01 – 2:04.

  • Looks back to previous song – 5 points

Look at 3:08, where the group points at a star. This recalls their use of it in their debut song, particularly at 1:31 – 1:34.

TweetNewscaster’s Overall Rating: 92.17%

Final Words

Honestly, this is the first time for K-Pop that they made another MV for other track, while ordinarily we don’t expect other groups to do the same.

I see of it as a follow-up to their debut MV, but nevertheless, it was beautifully made. This lets us know more about the newbie group, and I’m pretty sure this will be trending like that of “Crown”. While other points need some refinement in their next projects, this serves as guidance and inspiration for them in their next journey.

TXT (투모로우바이투게더) – CROWN: MV Review

This year, we are witnessing the rise of new groups like ITZY and Cherry Bullet. Now, Big Hit Entertainment followed suit by debuting TXT, which stands for the phrase “Tomorrow x Together”. The members are YeonjunSoobinBeomgyuTaehyun, and Huening Kai.

I am also excited on this, as this is my first time to review a music of a boy group, and second time for newbies.

Pardon also if I haven’t done any with BTS. This time, we will do it on the newbie group. You may watch first their music video before reading my evaluation on them:


Storyline

  1. Video must have a storyline – 5 points

The group somehow has a storyline in the video. At first, a boy with horns in his head had been bad, but something’s changed. One had wings, and through this they aim to reach for a star, while realizing that they are just a tiny speck in the world, and they are living in a cramped space.

  1. Theme must be consistent and clear – 5 points

Their theme featuring cramped spaces was consistent throughout the video. They also featured their rooms and their alleys, implying that they are being compressed in the MV. And not to mention their special effects though. These have been used throughout the video.

Appearance

  1. The music video as a whole must be colorful – 5 points

I like how the colors are used playfully in the MV, particularly on 0:39 – 0:41. Same goes with their special effects throughout the whole of the music.

  1. Must be done in good taste – 5 points

I see the video as done in good taste. In fact, I really wanted to view it from beginning to the end.

  1. Does not celebrate Halloween, Easter, or similar celebrations – 5 points

This merits perfect score, as no celebrations of any sort are featured here.

  1. Does not feature astrology – 5 points

No trace of these is seen in the video.

  1. Less horror is featured in the video – 5 points

I did not see something scary in any part of the video.

  1. Not too revealing outfits – 5 points

Their outfits are not too revealing, yet they show how stylish they were.

Music

  1. Ability of the music to excite the listener – 5 points

At the first seconds of the music, they featured a ringtone which describes clearly their name. Aside from that, they posed a different tune which sets them apart from other boy groups we dealt with. This makes one excited and crave for more in this music.

  1. Music should not be deafening on the ears. – 4 points 

The chorus part is just deafening when played too loud.

Dance

  1. Dance can be learned easily even by beginners – 4 points

The dance can be easily learned, except at 1:25. I don’t know how to apply this when I dance the song.

  1. Dance must not be too sensual – 5 points

Nothing sensual was seen in the video.

Lessons

  1. Moral lesson must be clearly stated – 5 points

So far, the moral lesson they impliedly portray is more on reaching the dream, and that is obtaining the crown which represents triumph.

  1. They must impart something beneficial for their viewers – 5 points

A little bit detail of the video will tell viewers to do something, as we’ll see the timestamp later. With some fans who are busy with K-Pop, they unconsciously tell us that we have to wash and hang our clothes.

Other Matters

  1. Inject sense of humor in the music video – 6 points

This refers to the boys doing “Hide and Seek” on clothes, and on how the boy reacted at 2:38 – 2:40. Same goes with 3:43 – 3:44, where they play another game called tug of war. The boy standing in between and holding the clothesline kept himself cool.

  1. Ability of the song to make it to mainstream media  – 5 points

I suppose that this may be picked up by mainstream media in the near future, as young ones clamor for new songs, and new voices from new boy groups. In short, they want something new, and I might not be surprised if mainstream media will play it.

  1. Review by other sites – 5 points

Comments by netizens follow:

I just can’t stop watching the music video! BigHit did a great job forming this group, just like BTS!

Whether you liked it or not, you can’t deny the fact that this was a great start, especially for a debut song

So strange to hear bighit intro thingy and not see BTS omfg

Obsessed and Assessed reviewed the song “Crown” in a different way. Like in the past, the blogger has been hesitant over new groups and their debut songs.

The blogger viewed it as lively, and this serves as main distinction that separates them from a senior group (BTS). According to him/her, this will be their great advantage as they might reach wider audience.

On the music, it noticed that the music was clean, crisp, and fresh. (Looks like I’m hungry btw.) But this fails to make the newbies stand out in relation with other boy groups, and instead may be an extension of “track for ASTRO or NCT Dream…”

Regarding the video, the group has its fun side especially on choreography and mix of colors.

The blogger has its side note that “BigHit sure does love their three-letter abbreviations.” (Well, if I may add, Big Hit can make another boy group in the future. We will name it CLL, or COL, which means we have to call. If now we have TXT, then we have CLL/COL to communicate. 😀 )

Though it was in itself exciting enough, the blogger sees it as not meeting expectation, considering the hype over the group. However, it sees “serious potential” in the group, especially in the future.

AllKPop reviewed the song as bold, light, and more “masculine.” It told that the group fits in as a cute boyband group, and noted that initially, they did not show their diversity when it comes to singing.

The negative side revolves on cramped spaces when they dance, and on dance where the choreography was not so challenging.

TheBiasList viewed the MV and the song as “brightening”, and is pleased to learn of new offer by Big Hit. To say the least, it was youthful, energetic, and fresh. It expects more success from the group as it caters more to other target market. The lead song “Crown”, is also explicit, and can be easily understood. The blogger ends with a note that the debut music of TXT was their strong debut indeed.

  1. Review of the music video as a whole – 5 points

So far, this offers a fresh perspective of how we view boy groups. While other groups normally sing and dance, and do something, TXT had its advantage of featuring special effects to render it more exciting.

I also noted how Big Hit Entertainment played its logo at the start of the video. Normally, everytime Big Hit’s logo is played, we think of BTS. However, by including it, somehow this will change our perception in their future projects.

  1. Other factors
  • Special effects are used – 5 points

They made a good choice on featuring special effects as their advantage. At the start of the video, it can be seen, defining the energy the boys have. It also adds depth to the message they want to convey to us, as also seen on a member having so may tails, and another with wings.

  • Illusions are featured – 5 points

This refers to 2:05 – 2:08 of the video, where Hueningkai leans on the brick wall without falling. Also noted is on 2:15 – 2:20 where Yeonjun at first looks like sitting on a room, but later on, actually stands on a wall.

  • Gives fresh perspective – 5 points

So far, Big Hit Entertainment made a great deal to set TXT and BTS apart. What BTS did was to feature their style in their debut song “No More Dream,” and that is their strong persona. This was different in TXT, where they show themselves as calm and cool persons. Remember that first impression lasts.

  • Date is set – 0 points.

Let me tell you why I gave zero points to this.

Almost all videos released have a date set on the video. This will let fans tell if this is released for this year or last year. This is the only thing they missed, but also important.

TweetNewscaster’s Overall Rating: 90.43%

Final Words

Remember that Big Hit in the past created 6ACES, where rumors tell that it will replace BTS. But considering what happened now, it was not fulfilled. They then created TXT, and it does not replace the longstanding group. As to 6ACES, we may have wondered on what happened to them now, as no news of them was heard as of this writing.

Anyway, given that the newbie group set their music right, we might wonder on what will they show to us further.

This music is a good start for them, and it caters well for those who want to find diversity in this genre. Some points that should be considered are minimal, and hope this will inspire them in their journey.