AKMU (악동뮤지션) – How Can I Love The Heartbreak, You’re The One I Love: MV Review

For the first time, we will review AKMU (Akdong Musician) in their newest release. While the original title is indeed long, we will call it Heartbreak for purpose of brevity.

It can be remembered that they weren’t active due to Chanhyuk being in military. While on hiatus, it’s quite disappointing that Suhyun hasn’t been given solo debuts during that two-year hiatus. Seems that the agency wastes time and talents like that of hers. We’ll deal with that further some time.

While YG comebacks like this are badly needed, it’s still intriguing to see how they perform after two years of hiatus. Hope this review (and fans) will also promote the duo more than YG does. (And congrats also for them topping the charts!) Anyway, let’s start!

Storyline

The story tells of a boy painting, and a girl scribbling. Even if they are on different ventures, they share the common goal of sailing amidst the vast ocean. Another side of story tells of her brainstorming, then finally gets bored.

Lesson of Heartbreak is on the title itself: Even if we encounter heartbreaks, this does not stop us from loving that person. On the other hand, viewers are being taught the value of arts and sea travel.

Review as whole

Various abstractions are employed to project the sadness. First is on abstract painting. The blue color and painting technique akin to Van Gogh’s Starry Night has the clearest message. Second is on the aimless journey amidst the open sea. Finally is on raining inside the house, at the end of the video. Summing up:

“Deep inside, heartbreaks can make us gloomy and sad. Despite these, we still love him/her. Even without sense of direction, we still find a way to his/her heart.”

Regarding musical aspects, Chanhyuk is relegated more to being a background voice, only to rejoin in the chorus. He also later steps up on the second half of finale. The tune mostly relies on echoing vocals of Suhyun.

Lastly, the first fifteen seconds closely resembles a Filipino rendition of I Believe by Joowon.

Review by others

TheBiasList was astonished that the duo still retains the usual style after a long time. It described the song as a timeless nautical masterpiece, opening with clarity and restraint. This act truly expresses the mostly-ignored concept that “Music is a universal language.”

KPopReviewed noted that Suhyun’s voice is very “airy” which fills in the mood of the song. This is coupled with instrumentals being toned down. And even if Changhyuk has limited lines, he managed to harmonize where he is needed.

TweetNewscaster’s Overall Rating: 92.22%
Grade: A-
Assessment: Very Good

Scoreboard

Aspect   Criterion Points
Storyline 1 Storyline 4
Storyline 2 Consistent theme 5
Appearance 3 Colorful/color fits emotions 5
Appearance 4 Good taste 5
Appearance 5 No Halloween, Easter, etc. 5
Appearance 6 No astrology featured 5
Appearance 7 Less horror featured 5
Appearance 8 Not too revealing outfits 5
Music 9 Exciting/Expresses emotions 8
Music 10 Not too deafening 5
Dance 11 Learned easily even by beginners  
Dance 12 Not too sensual  
Lessons 13 Moral lesson clearly stated 4
Lessons 14 Impart something beneficial for viewers 5
Other Matters 15 Sense of humor/expresses emotions 7
Other Matters 16 Make it to mainstream media 1
Other Matters 17 Review by other sites 4
Other Matters 18 Review of MV as a whole 5
Other Matters 19 Shares similarities/tunes with other songs 5
       

Mgt. Advisory Services Problem No. 2: YG Entertainment

Malapit na ang CPA Board Exam. Good luck and God bless sa inyong lahat na kukuha ngayon!

Yamang ngayon ay more on situational-type ang problems, try niyong i-solve ang problem na ito. Sana makatulong din ito para mahasa ang analytical skills, na kailangan para sa exam na ito.


YG Entertainment is home to various groups like Blackpink, Bigbang, IKon, Winner, and AKMU. It has been known for rarely releasing music for these artists, due to its belief of “quality over quantity.”

The scandals last March and April was a major blow to the company. Despite need for policy change to address problems, YG held to that belief and still gave few comebacks to artists.

The company recorded 2.1 billion won net loss (PHP 96.8 million) for Q1 and Q2 2019. Comparisons with big and small agencies still reveal that YG is losing bigtime. Even YG’s investor, Louis Vuitton, plans to withdraw its investment worth 67 billion won (PHP 2.89 billion).

As such, the company held a closed-door emergency meeting with its artists, including you. This was to plan something better for the company. As the Chief Accountant of YG, your task is to point out problems and offer solutions to management.

Discussion Questions

  1. Would YG be subjected to regular corporate income tax, minimum corporate income tax, or both? Explain.

YG will not be subjected to regular income tax, as it recorded losses. However, it is still subject to minimum income tax on gross album sales.

  1. What would be the immediate steps for YG to recover despite the scandals?

Steps: (1) Capitalize on existing groups, like BLACKPINK and BIGBANG. Provide more than one comebacks for them, plus iKON, Winner, and AKMU; (2) Suspend debuting new talents till the issues subside, and (3) Provide more solo debuts for other members.

(Bonus) To add, issue apology for lack of responses over scandals, and commitment to strengthen ethics.

  1. Aside from short-term solutions, what would be your long-term plans to be offered to management? Explain.

I’ll recommend that YG adopt values, and be flexible in decision-making. Lack of these things translate to substantial losses. Adopting values like building trust, and flexibility like sufficient comebacks translates to additional sales and ultimately, additional net income for YG.

  1. YG needs your help for LV not to withdraw its investment. What will be your action plan/s?

Action Plans: (1) Hold informal talks with LV on this issue, and present truthfully the company’s status; (2) Request LV not to withdraw first, and give assurance that management is fixing problems, and (3) Provide projected financial statements to LV, assuming that YG responds to these issues.

Solutions are indicated in white text. Only select it after answering these questions.


Management Advisory Services problem created by: TweetNewscaster. Photo image credit from Wikipedia.

BLACKPINK (블랙핑크) – Kill This Love: MV Review

Here we are again for our another MV review. And for the first time, we will feature BLACKPINK in their song Kill This Love.

Considering that their last music video was Ddu-du Ddu-du, which was released ten months ago, we miss their performance for so long. (And actually, that was long overdue.) I am sooo excited on this, as this will be my first time to do a review of that girl group.

(Side Note: While writing this, I am also checking if another blogger had done his/her homework. It has been so long since he/she reviewed TXT’s Crown, and afterwards it’s IZ*ONE’s Violeta and this song. It seems that he/she is trying to catch up with infinite lineups, missing other songs in between, like that of Dreamnote and MAMAMOO.)

Since 2NE1 also gave support and approval to this group, and I haven’t done any MV review of the legendary group, this time we will do it on BLACKPINK. You may watch first their video here before going to the review proper:


Storyline

  1. Video must have a storyline – 5 points

The first seconds of the video up to the first chorus defines the storyline very well, from being in love to being lost in love.

At first, the girls are defining what love is, through settings that define it as orderly, bright, colorful, and fun. Then the stanza leading to the chorus portrays the tense feelings after realizing what was wrong. Finally, the chorus tells that the love they possessed was shattered, as seen in the damaged building.

  1. Theme must be consistent and clear – 5 points

They constantly featured themselves as living in love, sadness, and fear. Respectively it was Rosé who did it at 1:00 – 1:12, hers also at 1:49 – 1:50, and Jisoo at 2:01 – 2:10. Added to that is on further emphasis on danger they faced, by portraying a dangerous device at 2:15 – 2:36.

Appearance

  1. The music video as a whole must be colorful – 5 points

The music video was very colorful, particularly when Lisa raps at 0:30 – 0:44.

  1. Must be done in good taste – 5 points
  1. Does not celebrate Halloween, Easter, or similar celebrations – 5 points
  1. Does not feature astrology – 5 points
  1. Less horror is featured in the video – 5 points

Upon seeing Jisoo from 2:01 – 2:10, I though that something scary will happen next. But fortunately, there was none.

  1. Not too revealing outfits – 5 points

Music

  1. Ability of the music to excite the listener – 5 points

I find the first fifteen seconds of the song very fascinating. They used the trumpety sounds, including the military sounds, to define what’s new in bringing exciting music to viewers.

It is given that the military music genre, by itself, makes one alert and active. This also excites anyone such that one will have to do something.

  1. Music should not be deafening on the ears – 5 points

Even if their music is very bold and thick, this is not deafening on the ears. Maybe that would lie on their instrumentals, where only one dominant tune at a time is being played.

Dance

  1. Dance can be learned easily even by beginners – 2 points

Arithmetically, this is based on the three choruses on the video. Easiest is only on the last chorus. You got 33% of 5 points. Round it up, and you get two points.

Anyway, forget the math. The main point is this: I don’t see how beginners would pick the dance easily in the first two choruses. It would be difficult for them to learn it.

  1. Dance must not be too sensual – 5 points

Lessons

  1. Moral lesson must be clearly stated – 5 points

Fortunately, they also provided subs to explain the important lesson. And that is on taking the risk when it comes to love.

While we are taking risks in loving somebody, there will come a time that we will get hurt and come to our senses. That’s the time when we will stop loving, or in other words, kill this love. Stop loving before it stops you from being a better person.

  1. They must impart something beneficial for their viewers – 5 points

On bringing something beneficial for us, that would be on sparking interest to military tunes. It has been a fact that few of us get interested on classical music, particularly on music by the military. Hope this will let us appreciate that genre which reflects the spirit of our respective armed forces. This will also let us see the other side of the military by listening to them.

Second is on Lisa’s rapping, where various books about love are featured. Somehow, this will help raise viewers’ consciousness by reading books, instead of spending whole time with gadgets.

Other Matters

  1. Inject sense of humor in the music video – 3 points

Lisa somehow made some funny scenes by throwing something at 0:33, acting like a baby in a pushcart at 0:37 – 0:38, and destroying the shelf at 0:41 – 0:43. Other than that, I did not find the rest of the video funny.

  1. Ability of the song to make it to mainstream media – 5 points

I must say that no doubt, this will reach mainstream media. Even if we exclude the hype given on the song, this will also be played. It is because of their strong personality, present in their previous songs like Boombayah and Ddu-Du Ddu-Du. Added point too, if this be played at a funeral.

(Update: This was played once in a local radio station last April 8, and it really confirmed my gut feel about this song.)

  1. Review by other sites – 4 points

Obsessed and Assessed was hesitant at first about it, while hoping for another new concept from them. It viewed the song as “lacking in cohesion and synergy,” leading to its “detriment.” Jennie’s raps are fine, but on the pre-chorus, something’s wrong with the song. Worse is the chorus which the fellow blogger defines as the “least favorite” of all the group’s songs to date.

On the looks, it noted also the military look of the girls, but did not understand the storyline. Overall the video looks great, catering to international audiences while leaning to the essence of K-Pop. It also noted that the agency did something great by giving them long periods of rest (but for me, ideally a minimum of two comebacks per year would be enough).

TheBiasList noted that the song lacked melody, and that the chorus did not live up to its meaning. It also wrote that their vocals are their greatest assets, but it feels disconnected, only to make it up on the song’s final thirty seconds.

It wonders how far this will let the group go in the long run, considering that they rarely release materials with substance and that they are also being hyped.

  1. Review of the music video as a whole – 5 points

They made a good choice on distinguishing it with Ddu-Du Ddu-Du. While the beat of the previous song was quite fast, this time it was slow but equally exciting.

This time, it is YouTube who has a problem, particularly on “deleting likes and views,” as explained by a commenter.

And YouTube got me confused too. Last night as I was about to prepare this, the views reached 48 million (20 hours since this was released). Then it was 46 million (22 hours ago since upload). Seriously. What. Happened. To. Other. Views? And no, I am not joking. This might be the only case where other views are not accounted for.

  1. Other factors
  • Goes back to previous songs – 5 points

This refers to Rosé riding on a car at 1:01 – 1:11, which lets Blinks remind of them in a car at Whistle (1:45 – 1:48).

Or that of Lisa where she throws something at 0:33, where this reminds Jennie’s throwing of popcorn at Ddu-Du Ddu-Du (1:46)

  • Special effects – 5 points

See at 1:15, where the background explodes as they are singing the chorus. This shows how intense was their desire to kill the love.

  • Completeness of members – 10 points (updated)

I’ll have to update the score to reflect further what I seek in a music video. Contrary to one what might think, this does not focus on them being only four in the group, but on how the agency responded to issues.

It should be remembered that last January, Jennie encountered issues when it comes to dating. Dispatch noted that Jennie and EXO’s Kai were dating in a secret place, in which you can read another funny article here.

MOMOLAND should learn also a bit of lesson from the group and YG Entertainment. Instead of setting aside Jennie over that issue, they took advantage of the situation to further promote her solo debut (and their new music). Aside from this, they retained Jendeukie in their comeback video. You know what happened later: They became No. 1 Trending on YouTube as of this writing.

What’s the point? They don’t treat issues like these negatively. If these happens, just go on and perform as if nothing happened.

Aside from that, this is also given as gratitude for Jendeukie, for being there during their PH tour last June. It should be remembered that she is feeling discomfort, but still she managed to be with the other three. This she made so as not to dismay PH Blinks who are longing for her.

Because of these, ten points will be assigned to this criterion every review of their next performances.

TweetNewscaster’s Overall Rating: 90.43% (Updated)

Final Words

BLACKPINK improved further on their MV and on their song with this one. This is totally different from the other tunes we used to hear from them in the past.

I later updated the score as I added another factor, which serves as important reminder not only to MOMOLAND, but also to all groups. And I still think this reflects also the sentiments of other reviewers that it needs a little push, or improvement. Hope this serves as incentive for them to outdo themselves further.

It is my earnest desire for the group to have various lead songs for this year, like what other groups did. This they can be done while the other three are going to have solo debuts. Hope the points I laid will help them in their next comebacks this year.

BLACKPINK (블랙핑크) – DDU-DU DDU-DU (뚜두뚜두)(Full English Misheard Lyrics)

Hello, dear readers! We are on our way promoting again BLACKPINK, with their song Ddu-Du Ddu-Du.

As I see that many fans, and even other non-fans, find it difficult to pronunce the title, I also included this song in one of my misheard lyrics. I even changed the title, actually, as I heard something.

Considering the misheard lyrics below, the alternate title for this song is “Drew, Drew, Too!”. Meanwhile, alternate titles would be “I’m Talking, Metallica!” and “Chicken or SuJu?”

Lyrics posted in the video are underlined here.

You may play this video while reading the following contents. Enjoy the misheard lyrics of “Ddu-Du Ddu-Du” (뚜두뚜두) (BLACKPINK/블랙핑크 ) from TweetNewscaster!


Blackpink!
Ah yeah, ah yeah!
Blackpink!
Ah yeah, ah yeah!
Yeah!

Chuck a mogul
He go wrote. She model test or
Can your day, mommy, seek our Eugene?
Volume win David or

Goat, shame more. She chichi
Gucci, Gucci, Nancy, Nancy
Black, come your pink
Pudding, yeah! Put John on salvage (Blackpink!)

Wanna dent a no-go bet she?
No more, I talk column on Becky
Two zone, he come. Leaked a fat check
Scream! Come, Mommy ya fact check

No low bingo beggin’
Low manner, mall go gay
Some token. I’m toxic
You’re okay? I’m foxy!

Two room single care
Who run Andy to run Chuck?
I’m talking, Metallica!

Suck a gas, Emma.
Chicken or SuJu?
Ring on the wheel.
I’m good, yeah!

I’ll chicken. Shall more or get? She got a Honda
You test Mina. Pull butter. She Bom, hey
Mama, none cold war. Lay Tanya.
Oh, wait. To do what?

Hit you with that Drew, Drew, too!
Ah, yeah! Ah, yeah!
Hit you with that Drew, Drew, too!
Ah, yeah! Ah, yeah!

To route two to toot toot too!
Bitch you with that
Bitch you with that
Bitch you with that
Blackpink!

Chicken make a Dora gonna go rain
Blackpink, four Waze. I’ll go rain!
Do sonar book some? Imma gone running
In a bulk gay, Lisa doll boring

No down
Can I cut Domo? Low, me shimmy coffee shame
But then, I want a bad girl!
Don’t come!
She don’t want amiga
More I harrow with the vase,
You’re bitter than a Venga!

Two bus in hockey.
Hang a Monday two roam
Chuck, I juggle Metallica!

Suck a catchy man.
Chicken or SuJu?
Ring on the wheel.
I’m good, yeah!

I’ll chicken. Shall more who catch him?
Got you, Honda. Me, test Mina
Pull booty. She Bom here
Mama, none cold war.
Let damn yeah. Oh, we do to what?

Hit you with that Drew, Drew, too!
Ah, yeah! Ah, yeah!
Hit you with that Drew, Drew, too!
Ah, yeah! Ah, yeah!

To route two to toot toot too!

What you gonna do when I come come through with that Dan on? Uh-huh
What you gonna do when I come come through with that Dan on? Uh-huh
Dig a wall, take a wall, dig a wall like fire! (Like fire!)
Take a wall, dig a wall, take a wall like fire! (Like fire!)
BLACKPINK!

Hey!
Ah yeah, ah yeah, ah yeah, ah yeah!
Dig a wall, take a wall, dig a wall like fire! (Like fire!)

Hey!
Take a wall, dig a wall, take a wall like fire! (Like fire!)
Hit you with that Drew, Drew too!