With various unfortunate incidents in K-Pop, we will be strict in MV reviews and dealings in this site.
In cases like this, the Japanese “zero-tolerance” approach will be implemented to our K-Pop activities starting this year.
For our select reviews of December releases, we will review Momoland in their song Thumbs Up.
Still, wrong decisions are being pursued. It only provided comeback after all the issues, hiatus, and lost opportunities. And after making a comeback like nothing’s happened, what’s next? Let’s start!
(Side Note: The author removed Momoland in its bias list, and replaces it with DreamNote. Not a Merry anymore, but a new Page.)
Overview
Thumbs Up tells a story of girls having a delivery, consistently excelling themselves to meet the demands of their customers. For every parcel delivered, they do thumbs up. Since demands are incessant, they use various vehicles (like rocket ship) and strategies (like breaking a wall) to accomplish deliveries.
The music uses melody different from its previous tracks, even with same basic structure. As is with I’m So Hot, they still utilize the Thumbs Up hook at the chorus. While the hook reminds us of T-ara’s music, it basically ruined what’s memorable in this song. This therefore puts Bboom Bboom’s success in vain.
Some featured bits need to be considered. 1theK logo is still seen, though it has a new look. Furthermore, the music video looks back to Pororo, which somehow reminds us of their soft comeback Banana Chacha. Funny scene points out to 0:56 where co-workers get surprised by a hard stamp.
Complaints list
With Daisy still not included, we can surmise that she is deemed out of the group.
Felt absolutely disgusted on the group and agency not taking appropriate responses. These involve lack of transparency on agency’s part for several months, Dabin’s priorities, response to dating issues (like JooE not being careful which made her entangled in “dating scandal”), incomplete attendance overseas, and giving headaches to Merries. That’s gross negligence on their part.
Permanent change
While I do forgive the group and agency, we have to do something to prevent a repeat of these incidents. Hence, the pull-down factors on our year-end ratings and MV Reviews. (This will amount to 20 points.)
Plus, we will not give any considerations to the group if they be absent overseas, regardless of reasons.
Why? The agency and the group still continues to be shady, despite releasing the music. They haven’t still released apologies for the delays they made. These kinds of unprofessional attitude spilled well onto Cherry Bullet and FNC, and that’s something we should not tolerate.
These changes will be a permanent feature in every MV Review till their disbandment. Same goes for other groups who might experience these scenarios. It is a simple but strong reminder for K-Pop to take these issues seriously.
Further readings: TheBiasList | KPopReviewed
TweetNewscaster’s Overall Rating: 76.80%
Grade: F
Assessment: Failed
Scoreboard
| Aspect | Criterion | Points | Base |
| Storyline | 10 | 10 | |
| Appearance | 28 | 30 | |
| Music | 9 | 10 | |
| Dance | 9 | 10 | |
| Lessons | 7 | 10 | |
| Entertainment | 13 | 25 | |
| Other Factors | Uploads vids to 1theK | 10 | 10 |
| Features 1theK logo (Bonus) | 5 | ||
| Prominently features 1theK vid (Bonus) | 5 | ||
| Completeness of members | 0 | 20 |
TweetNewscaster 