For the fourth time, we are now reviewing again MOMOLAND, with their song Love Is Only You. This is made in collaboration with Erik, a Vietnamese singer. This is a soft collaboration, and the video only features four out of nine members, namely Hyebin, Yeonwoo, JooE, and Nayun.
Now that they made another collaboration, we may have wondered on what happened to the group. Have they considered some points we noticed earlier? Had they learned a bit of lesson from other groups?
Pardon if I will be very candid on this review. We will discuss these later, but you may watch first their MV before proceeding to review proper.
- Video must have a storyline – 5 points
The storyline revolves on the four girls in a coffee shop. They imagined the guy facing each one of them, only to find out themselves waking each other from imagination. They later realized that the guy is going somewhere else, leaving them sad.
1theK, in its YouTube page, provided a storyline on this MV:
MOMOLAND’s new song ‘Love Is Only You’ is a ballad that is somewhat different from the girl band’s previous ‘exciting’ concept, portraying the longing for the loved one emotionally.
The song exquisitely described the lyrics like a lyric poem as presented in ‘a lonely island and a star’ with the heartrending medium tempo melody as if watercolor runs.
- Theme must be consistent and clear – 5 points
The theme is very consistent on featuring the coffee shop.
- Moral lesson must be clearly stated – 5 points
That is more on bridging dreams with reality. To win the man they love, they should have expressed their feelings to him, and not just imagine. Otherwise, their imagination will not come true.
- They must impart something beneficial for their viewers – 5 points
Yeonwoo teaches us on how to prepare coffee in the first thirty-two (32) seconds of the video. This might inspire more persons to take vocational courses related to this.
- Inject sense of humor in the music video – 5 points
Let’s start at 3:13, where they wake each other from reality. Look at how they react. Other than that, I did not find the rest of the video funny.
- Ability of the song to make it to mainstream media – 1 point.
They stepped a bit backward from their usual energetic songs. While this served as their “break”, we’re not sure if this will be picked by mainstream media, unlike their previous songs.
- Review by other sites – 3 points
Ever wondered why Obsessed and Assessed haven’t made any review on the group. Definitely, the group will get reprimand from that reviewer.
TheBiasList made a very good observation on the group. While they were successful in 2018, here comes the downturn this year. On the song, it would not be as popular, as many are used to them doing energetic moves.
- Review of the music video as a whole – 2 points
Pardon also for the score. Can’t see that they are complete. Though the voices of other three can be heard, it’s best to include them with Daisy and Taeha. We’ll discuss this later.
They made a good deal featuring Hyebin, Nayun, and JooE, and this let us speculate on their next comeback.
- Other factors
- Looks – 5 points
Yeonwoo returned with her previous look, and with that I am very pleased.
On Hyebin, It is surprising how her hair grew so fast. Though at first I was confused on her looks, I can recognize the girl. For me, Hyebin is the most beautiful of them all in the vid.
- Title of the video must not be misleading – 0 points
This refers only to their group’s name, which is misleading. If the reason not giving zero points to this was on Momoland’s “Hug Me”, that would be acceptable if the song is underrated, and part of the track.
But since this is a lead song, it should bear the subgroup’s name. Name it first as Momola, not Momoland. Take the case of EXO (CBX) and AOA (Cream, Black).
- Completeness of members – 0 points
As for Ahin, Nancy, and Jane (which the latter two are my biases), it is suggested that they have another collaboration with Erik (with a separate story or not), including the other two.
And for the third time, they did not feature Daisy and Taeha. Although not my biases, it’s heartbreaking to see this. It seems that the agency didn’t take it seriously. As a result, ten points will be assigned to this criterion.
What does this mean? This will be a major pull-down factor for them. Let me fully explain about this.
As explained in the past, MOMOLAND is being plagued by various issues like dating issues, hate from other fandoms, and absenteeism issues. In fact, the latter issue is virtually absent from well-known groups.
If this is not carried out, think how unfair it is for other groups like TWICE, BTS, ASTRO, BLACKPINK, and GFRIEND, who are enduring sickness and sleepless nights in practice and concerts, especially on creating MVs, but managed to be complete.
(In fact, Sowon of GFRIEND reported that they only get four hours of sleep each night in their practice of “Glass Bead”. Even TWICE is not exempted on this, as Sana passed out because she lacked sleep for three days. However, they are still complete.)
It would be unfair for Jendeukie, Cha Eunwoo, and Sowon who were bashed on same issue Daisy is facing, but still continued working. It would also be unfair to their agencies who acted correctly to this issue.
Finally, it would be unfair for other groups like Noir, JBJ, and even Wanna One, who are completing themselves before facing the mainstream media. Also, if this is not considered, it would be unfair for other stars who exerted efforts to be let known by ordinary viewers. (Hello, Yeonwoo!)
Even without Taeha, I would give full points, as I perfectly understand her situation. But not with Daisy. The agency responded wrongly to this case.
This criterion is only exclusive for MOMOLAND, and I will not remove it unless I say so, or unless Yeonwoo will appear on PH mainstream media with other members. Also, I will not give them full ten (10) points for them even if Daisy and Taeha are there. This is to give the two chances to stand out, given that they missed so many events.
(As for Yeonwoo, everytime the group appears on mainstream media, she is always absent. She really has to make up for the times she missed, as some PH Merries ask on her whereabouts. It seems that she is not interested in letting more ordinary Filipinos know about her.)
TweetNewscaster’s Overall Rating: 70.43%
Momoland is following the trend this year, which is more on collaboration with foreign artists and on adding more English lyrics. But still, their overall direction for 2019 remains unclear till now.
If you will notice, I skipped Criterion No. 3 to No. 10, as I wanted to focus more on what they must improve. These are all given five points each. Skipped also two criteria on 1theK, which has five and zero points, respectively. Also, the criteria related to dance were removed, as they did not feature their dance.
Honestly, it’s tiring to raise points for improvement if they don’t act on it. So, I have to give a failing grade, though they are one of my most favorite groups in K-Pop. I hope that this review will tell that they have to do something on the issues I explained earlier.